Mini
Content Marketing comparison of websites for zappos.com
nordstromrack.com
zappos.com
zumiez.com
zalando.co.uk
landsend.com
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | zappos.com | zalando.co.uk | zumiez.com | nordstromrack.com | landsend.com | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | x | x |
| Youtube subscribers | x | x | x | x | x | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | zappos.com | zalando.co.uk | zumiez.com | nordstromrack.com | landsend.com |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 7,840,497 | 430,047 | 437,503 | 8,813,950 | 2,865,495 |
| Number of Referring Domains (Content Popularity) (day) | 42,095 | 5,276 | 6,364 | 8,963 | 15,785 |
| Number of URLs found in the index (day) | 8,132,470 | 7,195,989 | 21,822,994 | 1,644,102 | 1,485,099 |
| Number of IPs that refer to domain (day) | 27,528 | 3,418 | 4,743 | 5,523 | 10,897 |
| Number of subnets that refer to domain (day) | 17,113 | 2,717 | 3,289 | 3,857 | 7,657 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 115 | 8 | 12 | 7 | 175 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 679 | 106 | 31 | 16 | 11,909 |
| Number of governmental and .gov - related domains that refer to domain (day) | 10 | x | 6 | 2 | 11 |
| Number of government and .gov - related external backlinks that link to domain (day) | 30 | x | 31 | 1,370,361 | 272 |
| The exact number of educational domains that refer to domain (day) | 99 | 1 | 11 | 7 | 161 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 643 | 93 | 30 | 16 | 11,888 |
| The exact number of government domains that refer to domain (day) | 8 | x | 6 | 1 | 11 |
| The exact number of government links that refer to domain (day) | 28 | x | 31 | 6 | 272 |
| Average number of outgoing links to unique domains for that domain (day) | 4 | 1 | 1 | 8 | 1 |
| The number of outgoing links for this domain (day) | 5 | 2 | 1 | 12 | 2 |
| Average number of internal links for domain (day) | 212 | 48 | 87 | 228 | 32 |
| Link Strength of Referring Domains (Content Popularity) (day) | 56 | 43 | 47 | 50 | 50 |
| Authority of Referring Domains (Content Popularity) (day) | 76 | 21 | 59 | 25 | 67 |
| TrustMetric value for domain (day) - Majestic metric | 76 | 21 | 59 | 25 | 67 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title Online Shoes, Clothing, Free Shipping and Returns| Zappos.com |
|
| Desktop speed score | 78 |
|---|---|
| Mobile speed score | 69 |
| Mobile usability score | 99 |
| Number of all page resources | 93 |
| Number of static page resources | 61 |
| Number of JS page resources | 16 |
| Number of styles (CSS) page resources | 1 |
| Total request weight | 16 kb |
| HTML response weight | 147 kb |
| CSS response weight | 148 kb |
| Images response weight | 1316 kb |
| JS response weight | 643 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
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Cache (desktop) by setting expiry date for http://assets.adobedtm.com/c721c2a6a313acfd9f72e52e2433ce96cd555713/satelliteLib-9386fd2eb4200b1d0a844e37b657a5b4c1a16c70.js
http://fls-na.amazon.com/1/batch/1/OP/APH27RIBNWMOI:146-2009137-6624535:11CJCJJ8V3141MM0GN8X$uedata=s:%2Fc%2Fuedata%3Fld%26v%3D0.831.33%26id%3D11CJCJJ8V3141MM0GN8X%26ctb%3D1%26sc0%3DcsmCELLSfem%26bb0%3D87%26pc0%3D90%26ld0%3D91%26t0%3D1500168956571%26pty%3DZapposGateway%26spty%3DGateway%26pti%3DGateway%26tid%3D11CJCJJ8V3141MM0GN8X%26aftb%3D1:92
http://fls-na.amazon.com/1/batch/1/OP/APH27RIBNWMOI:146-2009137-6624535:11CJCJJ8V3141MM0GN8X$uedata=s:%2Fc%2Fuedata%3Fld%26v%3D0.831.33%26id%3D11CJCJJ8V3141MM0GN8X%26ctb%3D1%26sc0%3DcsmCELLSframework%26bb0%3D65%26pc0%3D66%26ld0%3D67%26t0%3D1500168956547%26pty%3DZapposGateway%26spty%3DGateway%26pti%3DGateway%26tid%3D11CJCJJ8V3141MM0GN8X%26aftb%3D1:68
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Cache (mobile) by setting expiry date for https://api.branch.io/v1/event
https://api.branch.io/v1/open
https://cdn.branch.io/branch-latest.min.js
|
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Minify JavaScript files (mobile) https://connect.facebook.net/en_US/fbds.js - 693B (33%)
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Optimize image files (desktop) https://m.media-amazon.com/images/G/01/zappos/landing/pages/homepage/2017/7-9/01-BTS-170709-HP-Homepage-7391-V1._V506302555_.jpg - 100.8KiB (69%)
https://m.media-amazon.com/images/G/01/zappos/landing/pages/homepage/2017/7-9/Rewards-HP-Sale-Hero._V504641604_.jpg - 15.3KiB (13%)
https://m.media-amazon.com/images/G/01/zappos/landing/pages/homepage/2017/7-9/SP2ClassicSneakers._V506305804_.jpg - 14.1KiB (65%)
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| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 1242.
- The competing domain nordstromrack.com has achieved a score of 2545
Content
- We think there is a blog section on the competitors website "zalando.co.uk".
- The word or combination of words with the worst "Count on Page" result is measurements size (based first 10 subpages of the domain under investigation).
- The term that appears on all competitors websites, but not on the website of the main domain, is find.
- Competitor nordstromrack.com has reached a value of 1644102 for the metric: "Number of URLs found in the index (daily value)".
- The competitor nordstromrack.com achieved a value of 25 for the metric: "Authority of the referring domains".
Social media
- A link to Instagram was found on the competitors website zumiez.com.
- The domain landsend.com has a YouTube account.
- The number of Twitter Following for the competitor landsend.com tweet account is 521 (since the last update).
- The number of Facebook fans belonging to the main domain facebook account is 2408051 (since the last update).
- The number of Instagram followers, which belong to the main domain is 375223 (since the last update).
Seo
- The best position ever found for the competitor landsend.com was 10 and it was found the keyword :keyword.
- The competitor zumiez.com should get at least 468575 visitors from the search engine per month.
- In the search engine rankings above, the average position of the main domain is: 51.
- The main domain has a number of expected visitor coming from the search engine of 1663927 per month (traffic).
- The domain :domain is the competitor with the most expected visitors per month from the search engine
Server
- The number of Javascript resources (on the homepage of the competitor zumiez.com) is 37 .
- Javascript on the main domain hold 29% of all data transfers.
- Static objects of the main domain are numerous and http://assets.adobedtm.com/c721c2a6a313acfd9f72e52e2433ce96cd555713/satelliteLib-9386fd2eb4200b1d0a844e37b657a5b4c1a16c70.js, http://fls-na.amazon.com/1/batch/1/OP/APH27RIBNWMOI:146-2009137-6624535:11CJCJJ8V3141MM0GN8X$uedata=s:%2Fc%2Fuedata%3Fld%26v%3D0.831.33%26id%3D11CJCJJ8V3141MM0GN8X%26ctb%3D1%26sc0%3DcsmCELLSfem%26bb0%3D87%26pc0%3D90%26ld0%3D91%26t0%3D1500168956571%26pty%3DZapposGateway%26spty%3DGateway%26pti%3DGateway%26tid%3D11CJCJJ8V3141MM0GN8X%26aftb%3D1:92, http://fls-na.amazon.com/1/batch/1/OP/APH27RIBNWMOI:146-2009137-6624535:11CJCJJ8V3141MM0GN8X$uedata=s:%2Fc%2Fuedata%3Fld%26v%3D0.831.33%26id%3D11CJCJJ8V3141MM0GN8X%26ctb%3D1%26sc0%3DcsmCELLSframework%26bb0%3D65%26pc0%3D66%26ld0%3D67%26t0%3D1500168956547%26pty%3DZapposGateway%26spty%3DGateway%26pti%3DGateway%26tid%3D11CJCJJ8V3141MM0GN8X%26aftb%3D1:68, http://fls-na.amazon.com/1/batch/1/OP/APH27RIBNWMOI:146-2009137-6624535:11CJCJJ8V3141MM0GN8X$uedata=s:%2Fc%2Fuedata%3Fld%26v%3D0.831.33%26id%3D11CJCJJ8V3141MM0GN8X%26ctb%3D1%26sc0%3DcsmCELLSpdm%26bb0%3D69%26pc0%3D74%26ld0%3D75%26t0%3D1500168956555%26pty%3DZapposGateway%26spty%3DGateway%26pti%3DGateway%26tid%3D11CJCJJ8V3141MM0GN8X%26aftb%3D1:76 could have information about their expiry date and be loaded from the cache of the browser.
- The CSS file on the competitor zumiez.com http://www.zumiez.com/skin/frontend/zumiez/default/css/common.1499978779.css could be compressed to save 16% - 2KiB kb.
- The competitor zumiez.com website could compress the JS file http://www.zumiez.com/js/scriptaculous/effects.1499978778.js and save 1.8KiB kb (21%).