Mini Content Marketing comparison of websites for zappos.com

nordstromrack.com

70%
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zappos.com

34%

zumiez.com

25%
Change competitor

zalando.co.uk

18%
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landsend.com

10%
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Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric zappos.com zalando.co.uk zumiez.com nordstromrack.com landsend.com
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric zappos.com zalando.co.uk zumiez.com nordstromrack.com landsend.com
Number of Referring Backlinks (Content Popularity) (day) 7,840,497 430,047 437,503 8,813,950 2,865,495
Number of Referring Domains (Content Popularity) (day) 42,095 5,276 6,364 8,963 15,785
Number of URLs found in the index (day) 8,132,470 7,195,989 21,822,994 1,644,102 1,485,099
Number of IPs that refer to domain (day) 27,528 3,418 4,743 5,523 10,897
Number of subnets that refer to domain (day) 17,113 2,717 3,289 3,857 7,657
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 115 8 12 7 175
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 679 106 31 16 11,909
Number of governmental and .gov - related domains that refer to domain (day) 10 x 6 2 11
Number of government and .gov - related external backlinks that link to domain (day) 30 x 31 1,370,361 272
The exact number of educational domains that refer to domain (day) 99 1 11 7 161
Number of Backlinks from .EDU Domains (Content Popularity) (day) 643 93 30 16 11,888
The exact number of government domains that refer to domain (day) 8 x 6 1 11
The exact number of government links that refer to domain (day) 28 x 31 6 272
Average number of outgoing links to unique domains for that domain (day) 4 1 1 8 1
The number of outgoing links for this domain (day) 5 2 1 12 2
Average number of internal links for domain (day) 212 48 87 228 32
Link Strength of Referring Domains (Content Popularity) (day) 56 43 47 50 50
Authority of Referring Domains (Content Popularity) (day) 76 21 59 25 67
TrustMetric value for domain (day) - Majestic metric 76 21 59 25 67

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Online Shoes, Clothing, Free Shipping and Returns| Zappos.com
Desktop speed score 78
Mobile speed score 69
Mobile usability score 99
Number of all page resources 93
Number of static page resources 61
Number of JS page resources 16
Number of styles (CSS) page resources 1
Total request weight 16 kb
HTML response weight 147 kb
CSS response weight 148 kb
Images response weight 1316 kb
JS response weight 643 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
http://assets.adobedtm.com/c721c2a6a313acfd9f72e52e2433ce96cd555713/satelliteLib-9386fd2eb4200b1d0a844e37b657a5b4c1a16c70.js
http://fls-na.amazon.com/1/batch/1/OP/APH27RIBNWMOI:146-2009137-6624535:11CJCJJ8V3141MM0GN8X$uedata=s:%2Fc%2Fuedata%3Fld%26v%3D0.831.33%26id%3D11CJCJJ8V3141MM0GN8X%26ctb%3D1%26sc0%3DcsmCELLSfem%26bb0%3D87%26pc0%3D90%26ld0%3D91%26t0%3D1500168956571%26pty%3DZapposGateway%26spty%3DGateway%26pti%3DGateway%26tid%3D11CJCJJ8V3141MM0GN8X%26aftb%3D1:92
http://fls-na.amazon.com/1/batch/1/OP/APH27RIBNWMOI:146-2009137-6624535:11CJCJJ8V3141MM0GN8X$uedata=s:%2Fc%2Fuedata%3Fld%26v%3D0.831.33%26id%3D11CJCJJ8V3141MM0GN8X%26ctb%3D1%26sc0%3DcsmCELLSframework%26bb0%3D65%26pc0%3D66%26ld0%3D67%26t0%3D1500168956547%26pty%3DZapposGateway%26spty%3DGateway%26pti%3DGateway%26tid%3D11CJCJJ8V3141MM0GN8X%26aftb%3D1:68
Cache (mobile) by setting expiry date for
https://api.branch.io/v1/event
https://api.branch.io/v1/open
https://cdn.branch.io/branch-latest.min.js
Minify JavaScript files (mobile)
https://connect.facebook.net/en_US/fbds.js - 693B (33%)
Optimize image files (desktop)
https://m.media-amazon.com/images/G/01/zappos/landing/pages/homepage/2017/7-9/01-BTS-170709-HP-Homepage-7391-V1._V506302555_.jpg - 100.8KiB (69%)
https://m.media-amazon.com/images/G/01/zappos/landing/pages/homepage/2017/7-9/Rewards-HP-Sale-Hero._V504641604_.jpg - 15.3KiB (13%)
https://m.media-amazon.com/images/G/01/zappos/landing/pages/homepage/2017/7-9/SP2ClassicSneakers._V506305804_.jpg - 14.1KiB (65%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 1242.
  • The competing domain nordstromrack.com has achieved a score of 2545

Content

  • The most common term (found) on the website is several sizes
  • The word or combination of words with the worst "Count on Page" result on the competitors website is under shop (based first 10 subpages of the domain under investigation).
  • The term zappos only appears on this website and not on the websites of the competition.
  • Competitor nordstromrack.com has achieved a value of 7 for the metric: "Number of referring .EDU and .EDU-like domains (daily value)".
  • Competitor nordstromrack.com has achieved a value of 6 for the metric: "Number of incoming backlinks from .GOV domains (daily value)".

Social media

  • A link to Google+ was found on the competitors website: landsend.com.
  • The number of Twitter Following for the competitor zumiez.com tweet account is 682 (since the last update).
  • The number of Instagram Following for the competitor zumiez.com instagram account is 1058 (since the last update).
  • On Facebook, the main domain is followed by 2408051 fans.
  • The number of Instagram Following for the main domain is 528 (since the last update).

Seo

  • The URL https://www.zumiez.com/accessories/backpacks.html is the most frequent url in our search engine rankings, which belongs to the competitor zumiez.com
  • The competitors (nordstromrack.com) best performing keyword is wallets and it was found on the position 6
  • The competitor landsend.com should get at least 2022 visitors from the search engine per month.
  • The search engine rankings update for the main domain took place on 2020-02-06.
  • In the search engine rankings above, the average position of the main domain is: 51.

Server

  • The number of static elements on the zumiez.com page is 74.
  • The number of Javascript resources (on the homepage of the competitor nordstromrack.com) is 65 .
  • The mobile version of the competitor nordstromrack.com achieved 58 points for the server response and website loading times in the Google Insights test.
  • Title of the homepage for the main domain is Online Shoes, Clothing, Free Shipping and Returns| Zappos.com .
  • The CSS file on the competitor zumiez.com http://www.zumiez.com/skin/frontend/zumiez/default/css/common.1499978779.css could be compressed to save 16% - 2KiB kb.