Leader Kompass X

LKX was made for all company and project sizes. LKX is a must-have for finding the right online marketing strategy, managing and optimizing current marketing campaigns and finally controlling the marketing efforts and results. It is strongly related to competition analysis which promises result-oriented strategies, which have a significant difference in research or theory-oriented activities. LKX wide spectrum of platforms and modules allows to use it from simple posting tasks to complicated analysis.

Back to 2015, when concepts started about a tool supporting our agency consulting services, we didn't know how LKX will finally look like. After years of development and research, we created a tool, that collects all the complexity of internet data and evaluates it to serve simple answers to tough questions, like „In which marketing strategy shall I invest? How can I know if my clients are over there? How can I know, that it will really deliver conversions?“. LKX does much more than this. It's essential for all your online marketing daily tasks. Don't hesitate to view our demo accounts and to set up your own account.

LKX users monitor the progress of their online projects daily. It is suitable for people wanting to spend 5 minutes on LKX daily as well as for people wanting to dig deep into data to find valuable insights about their presence and marketing. Moreover, you have access to the past data to verify changes in marketing efforts, results, and our scores.

Competition analysis approach lets you determine which online marketing activities are working in your branch. You can find out which marketing activities of your competition have the best input/output ratio. Your presence and marketing performance compared to your competitors lets you really know how good your online marketing and strategy really is. On top of that learning from mistakes of others, it's the best way to avoid wrong marketing investments.

To deliver you important optimization insights, LKX needs to know which data is really important to you. When setting up an account LKX needs your data input:

• DOMAINS (User+ Competition)
• Language and country settings
• Important marketing keywords (SEO targeted keywords)
• Important brand names, company terms, and employees
• Social Media presence (FB, IG & Twitter Accounts for you and your competitors)
• Newsletter (Add our email to competition newsletter lists)
• Important URLs to monitor changes over time

Platform1 Content: Core of almost all online marketing. A website, social media and email content are the foundation of our content analysis fields. It provides the basis for brand awareness, topic relevance, reputation, or reach. Content quality and relevance play the most important role. The rising content activities, building significant quantities support the growth.

Our words/phrases tables give you insights into the topics of websites, social media accounts and email newsletters including the change over time. Our benchmarking tables lets you find content trends. All words and phrases (two-word combinations) we find during our crawl are being served with marketing statistics including the usage, search volume and content quality score - our own keyword attractivity index. We focus on words and their characteristics, such as presence on the part of your competitors and theme-related projects and the demand for them in the most popular search engine. A simple algorithm forms our CQS, which should be an indicator of quality topics. Provided that you use our blacklist for general and not relevant words/phrases!

Content Popularity: External links to your website define the popularity of your content and your brand.

Every day we retrieve data regarding the number of referring backlinks & domains to your website, the best-linked content (TOP Pages), the most common word with which you are linked (anchor text), as well as the most important lost and newly acquired backlinks. With the help of our partner Majestic statistics, you can detect dangers and potential growth relatively quickly.

Internal linking: One of the most important optimizations for user experience and SEO is the internal link structure. We provide you with a tool, that enables you to find the best internal link opportunities. A great advantage for big websites. Many limits to minimize any risk of overoptimization.

External Linking: Find the best link opportunities on external websites. Find pages being related to your targeted topics and keywords.

Change Detection: We crawl your content and calculate how often you change the content of the site. Simplified in the calendar, we show you the percentage change in content on a daily basis for your website and competitors.

Change Detection Visual: Often you also want to take a look at the past content of competitors or have your own content work more under control. We save your requested content daily to let you check the content changes.

Platform2 Search Engines Performance: We examine your visibility on the most popular search engine. You define up to 3,000 terms which your target audience is actively looking for and we take over the controlling of your positioning. For the KWs we recommend a healthy mix of big keywords and a lot of long tails. The search for keywords can easily be ordered from the Internet Institute Zurich.

Statistics: Our summary sections provide you with the most important search engine visibility and change metrics. Keep an eye on big changes on charts and analyze them.

Your Keyword rankings: You can easily export your positions for the desired keywords with a CSV if you need to combine them with other data. Rankings of your competitors will also be presented to you as if they were your own. You can also look at the keyword rankings from the past. The Keywords are supplemented with Google's Search Volume and our CQS. The KW lists can be sorted and filtered easily.

Targeted and General Keywords: You can find your keyword selection under Keywords targeted. General keywords are keywords, which rankings we rarely retrieve and make available to all our users. The keywords usually characterize high demand volumes.

Keyword Rankings: The search results, as in Google, you can easily view. All positions of the last 30 days are guaranteed to be displayed. You can quickly reduce the list to only the current rankings at the push of a button, or even just search results of your domain and your competitors. All this for targeted as well as for general keywords.

Top Keywords: Best CQS-performing Keywords we found at the words/phrases benchmark table to improve your keyword list. Please blacklist all non-relevant keywords at the words/phrases table (mouseover-add to blacklist)

Top Seo Stats: Best performing URLs out of the whole group of websites (you and your competitors) for the given targeted keyword. Top Content: URLs with best search engine visibility for the targeted keywords you defined. It is worth taking a look at these Leader URLs, understanding the attractivity and using the approaches wisely for your own content marketing activities. In addition, we will show you the value of this URL calculated only with Broad Search Volume, Adwords Average CPC and CTR Statistics.

TOP Domains: Domains with the best search engine visibility for the list of your targeted keywords. If necessary with a single click you bring these domains to your competitor's list.

SEA: Information about Advertisements we found scanning targeted keywords.

Platform3 Social Media: We analyze Facebook, Twitter, and Instagram accounts to deliver you information about the presence and marketing strategy of you and your competitors.

Social Media Activities: Social Media efforts are most of the time posts. We define different post types, such as text posts, image/video posts, link posts, or event posts so you can see quicker which type brings the most benefits in your field. Social media benefits are a high engagement of your social community to your posts.

Engagement: Number of fans, likes, shares, tweets, comments are the signals that best testify about the quality of your social media activities.

Statistics: Daily, weekly and monthly statistics are available at any time. Over 100 statistics tables are available. To reduce the amount of data use the filter function.

Media: Section with gathered images and videos that you and your competitors have posted in a particular month. It will also include the date and time, as well as how many likes, shares and comments these media have collected and all of that in an Instagram-like style. Posts: a monthly listing of all posts divided by competitors. The monthly performance can be quickly exported to CSV or printed.

Top Content: The top content tables show posts with the best engagement (most amount of likes, shares, comments).

Timeline: Thanks to the timeline, you can immediately recognize which days which post combinations were created. Thanks to the filter functions, you decide whether you want to project all competitors at once on the timeline or just a part. Additionally, you can filter out the post types that aren't interesting for you.

Platform5- Email Marketing: The effectiveness of Newsletters should not be underestimated. LKX will collect the selected newsletters from your competitors, evaluate them and provide you with important insights.

Timeline: Thanks to the timeline, you can see on which days your competitors are sending the newsletters.

Newsletter List: You can browse all gathered emails from the list. A mouse click will show you the most common words. The title already says a lot about the content. All e-mails can be conveniently displayed in the browser. Content`s module words/phrases on newsletters give you a complete list of the most important words and phrases that your competitors use to define which products or services are they promoting over email marketing.

Platform6- Popularity / Reputation: "Last but not least" - our Risk Algorithm for Reputation on the Internet simplifies your life. You define brands, names under which we should search for content relevant to you. Every day you get a list of URLs with Reputation Risk Score. The RRS is very sensitive to shitstorms and negative content about you. To learn from other's mistakes, you also define brands and names relevant to your competitors. Often you can learn from their mistakes and know right away when something reputation-risky is going on.

Statistics - Check the average and max risk score for all content related to you every day.

Online Reputation URLs - View the daily list of found URLs at any time. The same goes for your competition. The URL preview module lets you prospect URLs and mark risky content for change detection tracking and non-relevant content on a whitelist.

Platform3 Website / Server: Website performance is an important aspect of usability and also affects other platforms (e.g., search engines). Your domain pool and more importantly your competitor's domain pool are essential indicators for upcoming online projects.

LKX plans: Depending on the size of your company and your current activities or future ambitions, we recommend you different LKX plans for you:

Premium: Premium access gives you unrestricted access to the console and modules. The limits of your input (Kws, URLs, Online Reputation keywords, etc.) are generously used. This plan is suitable for large companies possibly with several brands or agencies with a customer portfolio. Cost point - EUR 990 / month comparison here.

Normal: The standard plan - EUR 299 / month. The limits allow you to track activities for an SME or startup very well. No limit for login to the console.

Alert Plan: The budget variant - EUR 149 / month. They receive the most important information in the form of short messages (alerts) by email. Access to the console is charged (EUR50 per day)

Individual: You can set up your LKX account as you wish. Whether you need higher limits or you want to focus on only one platform, don't hesitate to contact us.