Mini
Content Marketing comparison of websites for zalando.co.uk
premiumoutlets.com
zappos.com
zalando.co.uk
bershka.com
zalando.at
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | zalando.co.uk | bershka.com | zappos.com | premiumoutlets.com | zalando.at | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | x | x |
| Youtube subscribers | x | x | x | x | x | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | zalando.co.uk | bershka.com | zappos.com | premiumoutlets.com | zalando.at |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 430,047 | 825,275 | 7,840,497 | 2,953,795 | 41,262 |
| Number of Referring Domains (Content Popularity) (day) | 5,276 | 12,148 | 42,095 | 19,923 | 1,716 |
| Number of URLs found in the index (day) | 7,195,989 | 2,729,243 | 8,132,470 | 290,081 | 5,617,125 |
| Number of IPs that refer to domain (day) | 3,418 | 8,003 | 27,528 | 12,170 | 1,023 |
| Number of subnets that refer to domain (day) | 2,717 | 5,595 | 17,113 | 8,616 | 742 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 8 | 5 | 115 | 163 | 3 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 106 | 27 | 679 | 479 | 4 |
| Number of governmental and .gov - related domains that refer to domain (day) | x | 1 | 10 | 23 | x |
| Number of government and .gov - related external backlinks that link to domain (day) | x | 3 | 30 | 275 | x |
| The exact number of educational domains that refer to domain (day) | 1 | 4 | 99 | 154 | x |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 93 | 26 | 643 | 461 | x |
| The exact number of government domains that refer to domain (day) | x | x | 8 | 23 | x |
| The exact number of government links that refer to domain (day) | x | x | 28 | 275 | x |
| Average number of outgoing links to unique domains for that domain (day) | 1 | 3 | 4 | 0 | 1 |
| The number of outgoing links for this domain (day) | 2 | 3 | 5 | 2 | 1 |
| Average number of internal links for domain (day) | 48 | 11 | 212 | 4 | 51 |
| Link Strength of Referring Domains (Content Popularity) (day) | 43 | 35 | 56 | 50 | 38 |
| Authority of Referring Domains (Content Popularity) (day) | 21 | 21 | 76 | 61 | 24 |
| TrustMetric value for domain (day) - Majestic metric | 21 | 21 | 76 | 61 | 24 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title ZALANDO | High Street to High End Fashion Online | SALE NOW ON |
|
| Desktop speed score | 67 |
|---|---|
| Mobile speed score | 50 |
| Mobile usability score | 96 |
| Number of all page resources | 128 |
| Number of static page resources | 54 |
| Number of JS page resources | 40 |
| Number of styles (CSS) page resources | 8 |
| Total request weight | 39 kb |
| HTML response weight | 348 kb |
| CSS response weight | 613 kb |
| Images response weight | 1451 kb |
| JS response weight | 2749 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
|
Cache (desktop) by setting expiry date for https://a1276.ztat.net/lpo/zalando/1_cro/2016/05/SCC-929/visa_logo.jpg
https://a1276.ztat.net/lpo/zalando/3_edit/gender-split-lipstick/responsive-images/740-1200/x1/Kids-1.jpg
https://a1276.ztat.net/lpo/zalando/3_edit/gender-split-lipstick/responsive-images/740-1200/x1/Kids-4.jpg
|
|
Cache (mobile) by setting expiry date for https://a1276.ztat.net/lpo/zalando/1_cro/2015/03-2015/lpo-8353/heart_icon-03.svg
https://a1276.ztat.net/lpo/zalando/1_cro/2015/06-2015/lpo-8831/star-rating_full.png
https://a1276.ztat.net/lpo/zalando/1_cro/2015/06-2015/lpo-8831/star-rating_half.png
|
|
Speed up server response time
Response time in 0.30 seconds
|
|
Optimize image files (desktop) https://a1276.ztat.net/lpo/zalando/3_edit/gender-split-lipstick/responsive-images/740-1200/x1/Kids-4.jpg - 29KiB (19%)
https://a1276.ztat.net/lpo/zalando/3_edit/gender-split-lipstick/responsive-images/740-1200/x1/Mens-4.jpg - 28.7KiB (20%)
https://a1276.ztat.net/lpo/zalando/3_edit/gender-split-lipstick/responsive-images/740-1200/x1/Kids-1.jpg - 26.4KiB (20%)
|
| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 728.
- The competing domain zalando.at has achieved a score of 387
Content
- For the popular word your, this would be a similar word combination: your order, your password, forgotten your, your personal, enter your
- The word or combination of words with the worst "Count on Page" result is shopping verified (based first 10 subpages of the domain under investigation).
- The word or combination of words with the worst "Count on Page" result on the competitors website is measurements size (based first 10 subpages of the domain under investigation).
- The term several sizes only appears on this website and not on the websites of the competition.
- The competitor premiumoutlets.com has achieved a value of 50 for the metric: "Link power of the referring domains".
Social media
- A link to Instagram was found on the main domain.
- 80% of this group of domains has a Facebook account.
- 20% of this group of domains has a Google+ account.
- 0% of this group of domains has a Youtube account.
- THe main domain instagram account has a post activity of 4335
Seo
- The main domain's best performing keyword is handbags and it was found on the position 3
- The number of visitors from the search engine to the main domain is 58240 per month.
- The competitors (zalando.at) best performing keyword is windbreaker and it was found on the position 21
- The competitor premiumoutlets.com should get at least 183003 visitors from the search engine per month.
- From this group of websites, the domain zappos.com has the best average position among in search engine rankings.
Server
- The competitor zappos.com has a number of pages indexed in the search engine of 1,740,000.
- The number of Javascript resources (on the homepage of the main domain) is 40 .
- The entire HTML files of the main domain homepage weighs 348 kb.
- The entire CSS files of the main domain homepage weighs 613 kb.
- The entire CSS files of the competitor bershka.com homepage weighs 567 kb.