Mini
Content Marketing comparison of websites for winterthur.ch
raiffeisen.ch
swisslife.ch
oekk.ch
winterthur.ch
Other competitor
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | winterthur.ch | raiffeisen.ch | swisslife.ch | oekk.ch | |
|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x |
Twitter
|
Tweets | x | x | x | x |
| Twitter followers | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | |
| Twitter likes | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x |
| Instagram followers | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | |
Youtube
|
Youtube views | x | x | 2092432 | 15815347 |
| Youtube subscribers | x | x | 1730 | 262 | |
| Youtube comments | x | x | x | x | |
| Youtube videos | x | x | 700 | 413 |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | winterthur.ch | raiffeisen.ch | swisslife.ch | oekk.ch |
|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 463,191 | 2,250,925 | 107,863 | 811,226 |
| Number of Referring Domains (Content Popularity) (day) | 3,697 | 5,865 | 1,739 | 537 |
| Number of URLs found in the index (day) | 314,702 | 646,193 | 45,535 | 13,236 |
| Number of IPs that refer to domain (day) | 2,228 | 2,942 | 1,127 | 372 |
| Number of subnets that refer to domain (day) | 1,474 | 1,677 | 821 | 287 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 6 | x | 7 | x |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 104 | x | 20 | x |
| Number of governmental and .gov - related domains that refer to domain (day) | x | x | x | x |
| Number of government and .gov - related external backlinks that link to domain (day) | x | x | x | x |
| The exact number of educational domains that refer to domain (day) | 2 | x | 3 | x |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 5 | x | 9 | x |
| The exact number of government domains that refer to domain (day) | x | x | x | x |
| The exact number of government links that refer to domain (day) | x | x | x | x |
| Average number of outgoing links to unique domains for that domain (day) | 1 | 1 | 0 | 1 |
| The number of outgoing links for this domain (day) | 1 | 1 | 1 | 2 |
| Average number of internal links for domain (day) | 8 | 59 | 18 | 47 |
| Link Strength of Referring Domains (Content Popularity) (day) | 45 | 53 | 45 | 52 |
| Authority of Referring Domains (Content Popularity) (day) | 49 | 60 | 49 | 44 |
| TrustMetric value for domain (day) - Majestic metric | 49 | 60 | 49 | 44 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title Willkommen in Winterthur |
|
| Desktop speed score | 71 |
|---|---|
| Mobile speed score | 64 |
| Mobile usability score | 100 |
| Number of all page resources | 21 |
| Number of static page resources | 19 |
| Number of JS page resources | 6 |
| Number of styles (CSS) page resources | 2 |
| Total request weight | 1 kb |
| HTML response weight | 8 kb |
| CSS response weight | 49 kb |
| Images response weight | 562 kb |
| JS response weight | 161 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
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Cache (desktop) by setting expiry date for https://www.winterthur.ch/css/app.css
https://www.winterthur.ch/css/foundation.min.css
https://www.winterthur.ch/images/1.jpg
|
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Cache (mobile) by setting expiry date for https://www.winterthur.ch/css/app.css
https://www.winterthur.ch/css/foundation.min.css
https://www.winterthur.ch/images/1.jpg
|
|
Minify your CSS files (desktop) https://www.winterthur.ch/css/app.css - 1.6KiB (28%)
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Minify your CSS files (mobile) https://www.winterthur.ch/css/app.css - 1.6KiB (28%)
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Minify HTML files (desktop) https://www.winterthur.ch/ - 2KiB (26%)
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Minify HTML files (mobile) https://www.winterthur.ch/ - 2KiB (26%)
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Minify JavaScript files (desktop) https://www.winterthur.ch/js/vendor/what-input.js - 3.5KiB (50%)
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Minify JavaScript files (mobile) https://www.winterthur.ch/js/vendor/what-input.js - 3.5KiB (50%)
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Optimize image files (desktop) https://www.winterthur.ch/images/1.jpg - 76.4KiB (41%)
https://www.winterthur.ch/images/2.jpg - 16.7KiB (17%)
https://www.winterthur.ch/images/4.jpg - 11.9KiB (18%)
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Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 658.
- The competing domain swisslife.ch has achieved a score of 944
Content
- The word or combination of words with the worst "Count on Page" result is gesellschaft erfahren (based first 10 subpages of the domain under investigation).
- The term schaden only appears on this website and not on the websites of the competition.
- The term that appears on all competitors websites, but not on the website of the main domain, is karriere.
- The competitor raiffeisen.ch has achieved a value of 6 for the metric: "Number of backlinks from .EDU and .EDU-like domains (daily value)".
- Competitor raiffeisen.ch has achieved a value of 1 for the metric: "Number of referring .EDU domains (daily value)".
Social media
- Facebook gives the category Insurance Company for the domain oekk.ch.
- The domain oekk.ch has a YouTube account.
- 75% of this group of domains has a Facebook account.
- 50% of this group of domains has a Instagram account.
- The competitor oekk.ch youtube account has reached a subscribers number of 65 (since the last update)
Seo
- This free report has been updated for the competitor oekk.ch on 2020-02-07.
- The competitor raiffeisen.ch should get at least 1447330 visitors from the search engine per month.
- The domain swisslife.ch has the best search engine rankings average position.
- The competing websites have an average search engine position of 570193 in our rankings.
- The average number of visitors expected from the search engine for the competitors websites is 855289.
Server
- Static objects of the competitor swisslife.ch are numerous and https://www.swisslife.ch/content/dam/ch_rel/bilder/evo/icons/animations/building-data.json, https://www.swisslife.ch/content/dam/ch_rel/bilder/evo/icons/animations/medicine-data.json, https://www.swisslife.ch/content/dam/ch_rel/bilder/evo/icons/animations/shield-data.json, https://www.swisslife.ch/content/dam/ch_rel/bilder/evo/icons/animations/smiley-data.json could have information about their expiry date and be loaded from the cache of the browser.
- The competitor raiffeisen.ch website could compress the JS file https://www.raiffeisen.ch/etc/designs/wwwb/publish.lc-181115095737-lc.min.js and save 60.7KiB kb (27%).
- The CSS file on the main domain https://www.winterthur.ch/css/app.css could be compressed to save 28% - 1.6KiB kb.
- Title of the homepage for the main domain is Willkommen in Winterthur .
- Graphic files (on the homepage of the main domain) have a size of 562 kb.