Mini
Content Marketing comparison of websites for westmercia.police.uk
ms-sc.org
westmercia.police.uk
warwickshire.police.uk
Other competitor
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | westmercia.police.uk | ms-sc.org | warwickshire.police.uk | |
|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x |
Twitter
|
Tweets | x | x | x |
| Twitter followers | x | x | x | |
| Twitter following (account is following) | x | x | x | |
| Twitter likes | x | x | x | |
Instagram
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Instagram posts | x | x | x |
| Instagram followers | x | x | x | |
| Instagram following (account is following) | x | x | x | |
Youtube
|
Youtube views | x | x | x |
| Youtube subscribers | x | x | x | |
| Youtube comments | x | x | x | |
| Youtube videos | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | westmercia.police.uk | ms-sc.org | warwickshire.police.uk |
|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 83,459 | 69,004 | 165,531 |
| Number of Referring Domains (Content Popularity) (day) | 1,838 | 624 | 1,214 |
| Number of URLs found in the index (day) | 2,436,052 | 2,295 | 2,439,359 |
| Number of IPs that refer to domain (day) | 1,264 | 399 | 1,017 |
| Number of subnets that refer to domain (day) | 1,030 | 357 | 862 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 13 | 2 | 11 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 27 | 2 | 77 |
| Number of governmental and .gov - related domains that refer to domain (day) | 55 | 6 | 24 |
| Number of government and .gov - related external backlinks that link to domain (day) | 1,191 | 139 | 127,271 |
| The exact number of educational domains that refer to domain (day) | 1 | x | x |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 4 | x | x |
| The exact number of government domains that refer to domain (day) | x | x | x |
| The exact number of government links that refer to domain (day) | x | x | x |
| Average number of outgoing links to unique domains for that domain (day) | 5 | 0 | 5 |
| The number of outgoing links for this domain (day) | 5 | 1 | 5 |
| Average number of internal links for domain (day) | 137 | 2 | 126 |
| Link Strength of Referring Domains (Content Popularity) (day) | 41 | 37 | 39 |
| Authority of Referring Domains (Content Popularity) (day) | 47 | 44 | 43 |
| TrustMetric value for domain (day) - Majestic metric | 47 | 44 | 43 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title West Mercia Police - West Mercia Police |
|
| Desktop speed score | 61 |
|---|---|
| Mobile speed score | 46 |
| Mobile usability score | 95 |
| Number of all page resources | 73 |
| Number of static page resources | 67 |
| Number of JS page resources | 16 |
| Number of styles (CSS) page resources | 10 |
| Total request weight | 10 kb |
| HTML response weight | 31 kb |
| CSS response weight | 106 kb |
| Images response weight | 344 kb |
| JS response weight | 978 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
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Avoid landing page redirects for the following chain of redirected URLs http://westmercia.police.uk/
http://www.westmercia.police.uk/
https://www.westmercia.police.uk/home
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Cache (desktop) by setting expiry date for https://www.westmercia.police.uk/media/11445/Tell-Someone/image/tellsomeone2.png
https://www.westmercia.police.uk/media/1298/West-Mercia/image/logo.png
https://www.westmercia.police.uk/media/1305/circle-helmet/background/bg-circle-helmet.png
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Cache (mobile) by setting expiry date for https://www.westmercia.police.uk/media/11445/Tell-Someone/image/tellsomeone2.png
https://www.westmercia.police.uk/media/1298/West-Mercia/image/logo.png
https://www.westmercia.police.uk/media/1305/circle-helmet/background/bg-circle-helmet.png
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Minify your CSS files (desktop) https://www.westmercia.police.uk/themes/wpwmp/css/style.css - 1KiB (23%)
https://www.westmercia.police.uk/themes/wpwmp/css/leaflet/leaflet.css - 403B (17%)
https://www.westmercia.police.uk/themes/wpwmp/css/colours.css - 365B (19%)
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Minify your CSS files (mobile) https://www.westmercia.police.uk/themes/wpwmp/css/style.css - 1KiB (23%)
https://www.westmercia.police.uk/themes/wpwmp/css/leaflet/leaflet.css - 403B (17%)
https://www.westmercia.police.uk/themes/wpwmp/css/colours.css - 365B (19%)
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Minify HTML files (desktop) https://www.westmercia.police.uk/home - 757B (14%)
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Minify HTML files (mobile) https://www.westmercia.police.uk/home - 757B (14%)
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Minify JavaScript files (desktop) https://www.westmercia.police.uk/themes/wpwmp/scripts/jquery/jquery-1.11.1.js - 41.3KiB (50%)
https://www.westmercia.police.uk/themes/wpwmp/scripts/json.js - 1.8KiB (53%)
https://www.westmercia.police.uk/themes/wpwmp/scripts/jquery/json-rpc.js - 1.2KiB (50%)
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Minify JavaScript files (mobile) https://www.westmercia.police.uk/themes/wpwmp/scripts/jquery/jquery-1.11.1.js - 41.3KiB (50%)
https://www.westmercia.police.uk/themes/wpwmp/scripts/json.js - 1.8KiB (53%)
https://www.westmercia.police.uk/themes/wpwmp/scripts/jquery/json-rpc.js - 1.2KiB (50%)
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Optimize image files (desktop) https://www.westmercia.police.uk/themes/wpwmp/images/default-news-spinner.jpg - 64.6KiB (74%)
https://www.westmercia.police.uk/media/17364/West-Mercia-Police-student-officer-recruitment/image/Student_Police_Officer_-_Linked_In_-_MERCIA.jpg - 34KiB (75%)
https://www.westmercia.police.uk/themes/wpwmp/images/search-icon.png - 15KiB (97%)
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| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 1350.
- The competing domain warwickshire.police.uk has achieved a score of 1087
Content
- 286 words or phrases (two word combinations) were found on the main domain.
- The term that appears on all competitors websites, but not on the website of the main domain, is that.
- Competitor ms-sc.org has achieved a value of 139 for the metric: "Number of incoming backlinks from .GOV and .GOV - like domains (daily value)".
- Competitor ms-sc.org has achieved a value of 2 for the metric:"Average number of internal links".
- The competitor ms-sc.org has achieved a value of 37 for the metric: "Link power of the referring domains".
Social media
- Facebook gives the category Government Organization for the domain warwickshire.police.uk.
- A link to Twitter has been found on the domain ms-sc.org.
- 100% of this group of domains has a Twitter account.
- The number of Twitter tweets belonging to the competitor warwickshire.police.uk tweet account is 18615 (since the last update).
- On Facebook, the main domain is followed by 78039 fans.
Seo
- Of all the URLs found in the domain warwickshire.police.uk, "https://www.warwickshire.police.uk/cadets" is the most frequently found URL in the search results.
- The average position in the search engine rankings for the website ms-sc.org is 73.
- The competitor warwickshire.police.uk should get at least 0 visitors from the search engine per month.
- The best position ever found for the competitor warwickshire.police.uk was 93 and it was found the keyword :keyword.
- The domain :domain is the competitor with the most expected visitors per month from the search engine
Server
- The main domain size of the website should reach 141,000 pages.
- Static objects of the main domain are numerous and https://www.westmercia.police.uk/media/11445/Tell-Someone/image/tellsomeone2.png, https://www.westmercia.police.uk/media/1298/West-Mercia/image/logo.png, https://www.westmercia.police.uk/media/1305/circle-helmet/background/bg-circle-helmet.png, https://www.westmercia.police.uk/media/1305/circle-helmet/icon/circle-helmet.png could have information about their expiry date and be loaded from the cache of the browser.
- The CSS file on the main domain https://www.westmercia.police.uk/themes/wpwmp/css/desktop.css could be compressed to save 19% - 216B kb.
- The entire CSS files of the main domain homepage weighs 106 kb.
- Some links and buttons are too small and can cause problems for website visitors of the main domain.