Mini
Content Marketing comparison of websites for wanzl.com
dormakaba.com
wanzl.com
Other competitor
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | wanzl.com | dormakaba.com | |
|---|---|---|---|
Facebook
|
Facebook fans | x | x |
Twitter
|
Tweets | x | x |
| Twitter followers | x | x | |
| Twitter following (account is following) | x | x | |
| Twitter likes | x | x | |
Instagram
|
Instagram posts | x | x |
| Instagram followers | x | x | |
| Instagram following (account is following) | x | x | |
Youtube
|
Youtube views | x | 253947 |
| Youtube subscribers | x | 443 | |
| Youtube comments | x | x | |
| Youtube videos | x | 84 |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | wanzl.com | dormakaba.com |
|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 160,281 | 1,315,729 |
| Number of Referring Domains (Content Popularity) (day) | 2,072 | 11,426 |
| Number of URLs found in the index (day) | 626,572 | 94,996 |
| Number of IPs that refer to domain (day) | 1,294 | 7,516 |
| Number of subnets that refer to domain (day) | 1,110 | 5,663 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 2 | 37 |
| Number of government and .gov - related external backlinks that link to domain (day) | 40 | 63 |
| The number of outgoing links for this domain (day) | 2 | 2 |
| Average number of internal links for domain (day) | 212 | 107 |
| Link Strength of Referring Domains (Content Popularity) (day) | 51 | 57 |
| Authority of Referring Domains (Content Popularity) (day) | 49 | 70 |
| TrustMetric value for domain (day) - Majestic metric | 49 | 70 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title wanzl.com |
|
| Desktop speed score | 15 |
|---|---|
| Mobile speed score | 7 |
| Mobile usability score | 68 |
| Number of all page resources | 137 |
| Number of static page resources | 100 |
| Number of JS page resources | 12 |
| Number of styles (CSS) page resources | 2 |
| Total request weight | 20 kb |
| HTML response weight | 100 kb |
| CSS response weight | 150 kb |
| Images response weight | 4504 kb |
| JS response weight | 1256 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
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Avoid landing page redirects for the following chain of redirected URLs http://wanzl.com/
https://www.wanzl.com/
http://www.wanzl.com/en_DE/
https://www.wanzl.com/en_DE/
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Cache (desktop) by setting expiry date for https://www.wanzl.com/fileadmin/_migrated/pics/ELX_Montage_Start_960_web.jpg
https://www.wanzl.com/fileadmin/_migrated/pics/Fotolia_12283320.jpg
https://www.wanzl.com/fileadmin/_migrated/pics/skinfit_MG_9516_310px_web.jpg
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Cache (mobile) by setting expiry date for https://www.wanzl.com/fileadmin/_migrated/pics/ELX_Montage_Start_960_web.jpg
https://www.wanzl.com/fileadmin/_migrated/pics/Fotolia_12283320.jpg
https://www.wanzl.com/fileadmin/_migrated/pics/skinfit_MG_9516_310px_web.jpg
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Minify JavaScript files (desktop) https://www.wanzl.com/typo3temp/compressor/merged-f659cc1da791256cd7b1ab42827a4698-00c4a55b1fa3cd85be2f6b6a113b8419.js - 37.7KiB (23%)
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Minify JavaScript files (mobile) https://www.wanzl.com/typo3temp/compressor/merged-f659cc1da791256cd7b1ab42827a4698-00c4a55b1fa3cd85be2f6b6a113b8419.js - 37.7KiB (23%)
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Optimize image files (desktop) https://www.wanzl.com/fileadmin/mam/data/_TEMP/01_Slider_gross/Startseite/Startseitenslider_Wanzl-Storys_370.jpg - 2.4MiB (93%)
https://www.wanzl.com/fileadmin/_migrated/uploads/03_Wanzl_Euroshop_Sinneswelt_slider370_web.jpg - 376.7KiB (78%)
https://www.wanzl.com/fileadmin/mam/data/010_Bilder/030_Imagebilder/080_Access_Solutions/2015_11_23_Sirio_Drehsperre_Schustermann_u_Bohrenstein/WEB/2015_11_23_Sirio_Eingangsanlage_Schustermann_u_Bohrenstein_005_ret_08122015_370_web.jpg - 127.6KiB (73%)
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| Some texts on your page renders in a way that may be difficult for some of your visitors to read. (mobile) |
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Configure a viewport for mobile page, ex.
<meta name="viewport" content="width=device-width, initial-scale=1">
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| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 1670.
- The competing domain dormakaba.com has achieved a score of 3570
Content
- The achieved value for the metric: "Number of backlinks from .EDU similar to .EDU domains (daily value)" is 2 .
- The achieved value for the metric: "Number of incoming backlinks from .GOV and similar to .GOV domains (daily value)" is 40 .
- The achieved value for the metric: "Average number of outbound links to different domains" is 2 .
- The achieved value for the metric: "Average number of internal links" is 212 .
- Competitor dormakaba.com has achieved a value of 1 for the metric: "Number of referring .GOV domains (daily value)".
Social media
- A link to Instagram was found on the competitors website dormakaba.com.
- A link to Google+ was found on the competitors website: dormakaba.com.
- A link to Twitter was found on the main domain.
- The number of instagram posts on the competitor dormakaba.com instagram account is 92 (since the last update).
- Number of Instagram followers, which belong to the competitor dormakaba.com has been 456 since the last check.
Seo
- The best position ever found for the main domain was 1 and it was found the keyword :keyword.
- The number of visitors from the search engine to the main domain is 6557 per month.
- The URL https://www.dormakaba.com/ch-de is the most frequent url in our search engine rankings, which belongs to the competitor dormakaba.com
- The average position in the search engine rankings for the website dormakaba.com is 46.
- From this group of websites, the domain dormakaba.com has the best average position among in search engine rankings.
Server
- Javascript on the main domain hold 21% of all data transfers.
- 100 CSS/JSS static elements can be found on the website of the main domain.
- The CSS of the competitor dormakaba.com website accounts for21% of all data transfers.
- The number of static elements on the dormakaba.com page is 43.
- On the homepage, belonging to dormakaba.com 12 CSS files can be identified.