Mini
Content Marketing comparison of websites for wanzl.com
dormakaba.com
wanzl.com
Other competitor
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | wanzl.com | dormakaba.com | |
|---|---|---|---|
Facebook
|
Facebook fans | x | x |
Twitter
|
Tweets | x | x |
| Twitter followers | x | x | |
| Twitter following (account is following) | x | x | |
| Twitter likes | x | x | |
Instagram
|
Instagram posts | x | x |
| Instagram followers | x | x | |
| Instagram following (account is following) | x | x | |
Youtube
|
Youtube views | x | 253947 |
| Youtube subscribers | x | 443 | |
| Youtube comments | x | x | |
| Youtube videos | x | 84 |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | wanzl.com | dormakaba.com |
|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 160,281 | 1,315,729 |
| Number of Referring Domains (Content Popularity) (day) | 2,072 | 11,426 |
| Number of URLs found in the index (day) | 626,572 | 94,996 |
| Number of IPs that refer to domain (day) | 1,294 | 7,516 |
| Number of subnets that refer to domain (day) | 1,110 | 5,663 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 2 | 37 |
| Number of government and .gov - related external backlinks that link to domain (day) | 40 | 63 |
| The number of outgoing links for this domain (day) | 2 | 2 |
| Average number of internal links for domain (day) | 212 | 107 |
| Link Strength of Referring Domains (Content Popularity) (day) | 51 | 57 |
| Authority of Referring Domains (Content Popularity) (day) | 49 | 70 |
| TrustMetric value for domain (day) - Majestic metric | 49 | 70 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title wanzl.com |
|
| Desktop speed score | 15 |
|---|---|
| Mobile speed score | 7 |
| Mobile usability score | 68 |
| Number of all page resources | 137 |
| Number of static page resources | 100 |
| Number of JS page resources | 12 |
| Number of styles (CSS) page resources | 2 |
| Total request weight | 20 kb |
| HTML response weight | 100 kb |
| CSS response weight | 150 kb |
| Images response weight | 4504 kb |
| JS response weight | 1256 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
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Avoid landing page redirects for the following chain of redirected URLs http://wanzl.com/
https://www.wanzl.com/
http://www.wanzl.com/en_DE/
https://www.wanzl.com/en_DE/
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Cache (desktop) by setting expiry date for https://www.wanzl.com/fileadmin/_migrated/pics/ELX_Montage_Start_960_web.jpg
https://www.wanzl.com/fileadmin/_migrated/pics/Fotolia_12283320.jpg
https://www.wanzl.com/fileadmin/_migrated/pics/skinfit_MG_9516_310px_web.jpg
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Cache (mobile) by setting expiry date for https://www.wanzl.com/fileadmin/_migrated/pics/ELX_Montage_Start_960_web.jpg
https://www.wanzl.com/fileadmin/_migrated/pics/Fotolia_12283320.jpg
https://www.wanzl.com/fileadmin/_migrated/pics/skinfit_MG_9516_310px_web.jpg
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Minify JavaScript files (desktop) https://www.wanzl.com/typo3temp/compressor/merged-f659cc1da791256cd7b1ab42827a4698-00c4a55b1fa3cd85be2f6b6a113b8419.js - 37.7KiB (23%)
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Minify JavaScript files (mobile) https://www.wanzl.com/typo3temp/compressor/merged-f659cc1da791256cd7b1ab42827a4698-00c4a55b1fa3cd85be2f6b6a113b8419.js - 37.7KiB (23%)
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Optimize image files (desktop) https://www.wanzl.com/fileadmin/mam/data/_TEMP/01_Slider_gross/Startseite/Startseitenslider_Wanzl-Storys_370.jpg - 2.4MiB (93%)
https://www.wanzl.com/fileadmin/_migrated/uploads/03_Wanzl_Euroshop_Sinneswelt_slider370_web.jpg - 376.7KiB (78%)
https://www.wanzl.com/fileadmin/mam/data/010_Bilder/030_Imagebilder/080_Access_Solutions/2015_11_23_Sirio_Drehsperre_Schustermann_u_Bohrenstein/WEB/2015_11_23_Sirio_Eingangsanlage_Schustermann_u_Bohrenstein_005_ret_08122015_370_web.jpg - 127.6KiB (73%)
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| Some texts on your page renders in a way that may be difficult for some of your visitors to read. (mobile) |
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Configure a viewport for mobile page, ex.
<meta name="viewport" content="width=device-width, initial-scale=1">
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| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 1670.
- The competing domain dormakaba.com has achieved a score of 3570
Content
- The word or combination of words with the worst "Count on Page" result is czech republic (based first 10 subpages of the domain under investigation).
- The word or combination of words with the best median result regarding the frequency on the competitors website is dormakaba (based on first 10 subpages of examined domain).
- The value achieved for the metric: "Number of incoming backlinks (daily value)" is 160281.
- Competitor dormakaba.com has achieved a value of 78 for the metric: "Number of incoming backlinks from .GOV domains (daily value)".
- The competitor dormakaba.com has achieved a value of 60 for the metric: "Link power of the referring domains".
Social media
- Facebook gives the category Industrial Company for the domain dormakaba.com.
- A link to Twitter was found on the main domain.
- A link to Google+ was found on the main domain.
- 50% of this group of domains has a Instagram account.
- The competitor dormakaba.com has created 84 youtube videos.
Seo
- The search engine rankings update for the main domain took place on 2020-02-10.
- In the search engine rankings above, the average position of the main domain is: 51.
- The number of visitors from the search engine to the main domain is 6557 per month.
- In the search engine rankings below, the average position for the competitor dormakaba.com is: 46.
- On average, the competitors get at least 54935 visitors per month from the search engine.
Server
- The HTML script of the main domain weighs 1256 kb.
- The version for smartphones and tablets of the main domain has achieved 68 points for user-experience (how user-friendly a website is).
- The compression of the HTML together with INLINE CSS and JS enables the competitor dormakaba.com website to save 240B kb each time the page is loaded.
- The competitor's dormakaba.com meta title is: dormakaba Group - Security and access solutions .
- The HTML script of the competitor dormakaba.com weighs 1072 kb.