Mini
Content Marketing comparison of websites for walkscore.com
tripadvisor.com
topuniversities.com
alz.org
walkscore.com
avon39.org
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | walkscore.com | tripadvisor.com | topuniversities.com | alz.org | avon39.org | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | x | x |
| Youtube subscribers | x | x | x | x | x | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | walkscore.com | tripadvisor.com | topuniversities.com | alz.org | avon39.org |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 22,818,697 | 253,722,927 | 1,769,128 | 7,341,198 | 24,200 |
| Number of Referring Domains (Content Popularity) (day) | 31,418 | 325,606 | 25,572 | 55,109 | 946 |
| Number of URLs found in the index (day) | 4,618,343 | 128,251,765 | 132,579 | 3,268,683 | 1,036,460 |
| Number of IPs that refer to domain (day) | 11,386 | 152,924 | 20,579 | 32,811 | 601 |
| Number of subnets that refer to domain (day) | 7,716 | 64,852 | 15,138 | 20,169 | 521 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 185 | 1,216 | 1,507 | 834 | 15 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 6,540 | 72,148 | 160,144 | 9,541 | 71 |
| Number of governmental and .gov - related domains that refer to domain (day) | 65 | 294 | 87 | 277 | 3 |
| Number of government and .gov - related external backlinks that link to domain (day) | 348 | 100,342 | 3,936 | 6,710 | 6 |
| The exact number of educational domains that refer to domain (day) | 176 | 787 | 369 | 706 | 15 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 6,521 | 65,576 | 47,891 | 8,530 | 71 |
| The exact number of government domains that refer to domain (day) | 62 | 145 | 6 | 251 | 3 |
| The exact number of government links that refer to domain (day) | 342 | 3,187 | 7 | 6,578 | 6 |
| Average number of outgoing links to unique domains for that domain (day) | 0 | 0 | 10 | 1 | 1 |
| The number of outgoing links for this domain (day) | 2 | 0 | 26 | 1 | 1 |
| Average number of internal links for domain (day) | 9 | 11 | 66 | 9 | 0 |
| Link Strength of Referring Domains (Content Popularity) (day) | 56 | 75 | 55 | 64 | 22 |
| Authority of Referring Domains (Content Popularity) (day) | 33 | 92 | 47 | 81 | 20 |
| TrustMetric value for domain (day) - Majestic metric | 33 | 92 | 47 | 81 | 20 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title Find Apartments for Rent and Rentals - Get Your Walk Score |
|
| Desktop speed score | 78 |
|---|---|
| Mobile speed score | 57 |
| Mobile usability score | 99 |
| Number of all page resources | 53 |
| Number of static page resources | 41 |
| Number of JS page resources | 15 |
| Number of styles (CSS) page resources | 1 |
| Total request weight | 5 kb |
| HTML response weight | 72 kb |
| CSS response weight | 209 kb |
| Images response weight | 652 kb |
| JS response weight | 903 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
|
Avoid landing page redirects for the following chain of redirected URLs http://walkscore.com/
http://www.walkscore.com/
https://www.walkscore.com/
|
|
Cache (desktop) by setting expiry date for https://www.googletagservices.com/tag/js/gpt.js
https://connect.facebook.net/en_US/sdk.js?_=1553918948114
https://www.google-analytics.com/analytics.js
|
|
Cache (mobile) by setting expiry date for https://www.googletagservices.com/tag/js/gpt.js
https://connect.facebook.net/en_US/sdk.js?_=1553918953575
https://www.google-analytics.com/analytics.js
|
|
Minify JavaScript files (desktop) https://pp.walk.sc/_/s/_p/homepage/750d850527f0d5c16fe9919e604c689f.js - 1.1KiB (28%)
https://connect.facebook.net/en_US/sdk.js?_=1553918948114 - 668B (39%)
|
|
Minify JavaScript files (mobile) https://pp.walk.sc/_/s/_p/homepage/750d850527f0d5c16fe9919e604c689f.js - 1.1KiB (28%)
https://connect.facebook.net/en_US/sdk.js?_=1553918953575 - 670B (39%)
|
|
Optimize image files (desktop) https://pp2.walk.sc/_/s/_i/images/product-apis-01.jpg - 33.5KiB (67%)
https://pp3.walk.sc/_/s/_i/images/hm-commute-report-01.jpg - 12.5KiB (32%)
https://pp2.walk.sc/_/s/_i/images/hm-walk-score-02.jpg - 10.8KiB (32%)
|
| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 1210.
- The competing domain alz.org has achieved a score of 1721
Content
- The ratio of the number of words and word combinations on the main domains to the benchmark of the competition sites is "166:182".
- The competitor topuniversities.com has achieved a value of 87 for the metric: "Number of referring .GOV and .GOV - similar domains (daily value)".
- The achieved value for the metric: "Number of URLs found in the index (daily value)" is 4618343.
- The achieved value for the metric: "Number of referring .GOV and similar to .GOV domains (daily value)" is 65 .
- The achieved value for the metric: "Average number of outbound links to different domains" is 0 .
Social media
- Facebook gives the category Nonprofit Organization for the domain alz.org.
- A link to Google+ was found on the main domain.
- 60% of this group of domains has a Google+ account.
- The number of Twitter favorites for the competitor avon39.org tweet account is 7805 (since the last update).
- The number of instagram posts on the competitor topuniversities.com instagram account is 944 (since the last update).
Seo
- Of all the URLs found in the domain topuniversities.com, "https://www.topuniversities.com/universities/yale-university" is the most frequently found URL in the search results.
- The best position ever found for the competitor alz.org was 1 and it was found the keyword :keyword.
- The URL https://www.walkscore.com/ occurs most frequently in the search engine results.
- This free report has been updated for the main domain on 2020-02-03.
- In the search engine rankings above, the average position of the main domain is: 61.
Server
- The HTML script of the competitor alz.org weighs 2452 kb.
- The page http://topuniversities.com/ has 2 unnecessary redirects until it shows a URL with content.
- The desktop version of the main domain received an Insights value of 78 for the performance.
- The entire CSS files of the main domain homepage weighs 209 kb.
- Graphic files (on the homepage of the main domain) have a size of 652 kb.