Mini Content Marketing comparison of websites for visitmalta.com

visitaarhus.de

66%
Change competitor

germany.travel

48%
Change competitor

visitmalta.com

28%

Other competitor

Define competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric visitmalta.com germany.travel visitaarhus.de
Twitter followers x x x
Twitter following (account is following) x x x
Twitter likes x x x
Instagram followers x x x
Instagram following (account is following) x x x
Youtube subscribers x x x
Youtube comments x x x
Youtube videos x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric visitmalta.com germany.travel visitaarhus.de
Number of Referring Backlinks (Content Popularity) (day) 1,243,751 2,602,783 12,542
Number of Referring Domains (Content Popularity) (day) 7,968 14,309 336
Number of URLs found in the index (day) 74,420 718,953 5,252
Number of IPs that refer to domain (day) 6,058 10,856 226
Number of subnets that refer to domain (day) 4,675 7,911 196
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 38 164 x
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 974 543 x
Number of governmental and .gov - related domains that refer to domain (day) 31 19 x
Number of government and .gov - related external backlinks that link to domain (day) 37,478 122 x
The exact number of educational domains that refer to domain (day) 13 97 x
Number of Backlinks from .EDU Domains (Content Popularity) (day) 42 343 x
The exact number of government domains that refer to domain (day) 1 8 x
The exact number of government links that refer to domain (day) 1 26 x
Average number of outgoing links to unique domains for that domain (day) 1 2 3
The number of outgoing links for this domain (day) 1 2 5
Average number of internal links for domain (day) 76 98 11
Link Strength of Referring Domains (Content Popularity) (day) 51 54 35
Authority of Referring Domains (Content Popularity) (day) 67 66 26
TrustMetric value for domain (day) - Majestic metric 67 66 26

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Visit Malta - The Official Tourism Site for Malta, Gozo and Comino
Desktop speed score 39
Mobile speed score 28
Mobile usability score 69
Number of all page resources 194
Number of static page resources 47
Number of JS page resources 28
Number of styles (CSS) page resources 11
Total request weight 17 kb
HTML response weight 513 kb
CSS response weight 191 kb
Images response weight 1322 kb
JS response weight 1555 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
http://www.visitmalta.com/font/Ubuntu-B-webfont.woff
http://www.visitmalta.com/font/Ubuntu-L-webfont.woff
http://www.visitmalta.com/font/Ubuntu-R-webfont.woff
Cache (mobile) by setting expiry date for
http://www.visitmalta.com/font/Ubuntu-B-webfont.woff
http://www.visitmalta.com/font/Ubuntu-L-webfont.woff
http://www.visitmalta.com/font/Ubuntu-R-webfont.woff
Minify your CSS files (desktop)
http://www.visitmalta.com/css/visitmalta.css - 22.4KiB (21%)
http://www.visitmalta.com/css/jquery.ui.theme.css - 3.8KiB (22%)
http://www.visitmalta.com/css/coverflow/demos.css - 2.7KiB (16%)
Minify your CSS files (mobile)
http://www.visitmalta.com/css/visitmalta.css - 22.4KiB (21%)
http://www.visitmalta.com/css/jquery.ui.theme.css - 3.8KiB (22%)
http://www.visitmalta.com/css/coverflow/demos.css - 2.7KiB (16%)
Minify HTML files (desktop)
http://www.visitmalta.com/ - 81.8KiB (19%)
Minify HTML files (mobile)
http://www.visitmalta.com/ - 81.9KiB (19%)
Minify JavaScript files (desktop)
http://www.visitmalta.com/js/topscript.js - 83.9KiB (29%)
http://www.visitmalta.com/js/bottomscript.js - 17.7KiB (40%)
http://www.visitmalta.com/js/json2.js - 14.3KiB (81%)
Minify JavaScript files (mobile)
http://www.visitmalta.com/js/topscript.js - 83.9KiB (29%)
http://www.visitmalta.com/js/bottomscript.js - 17.7KiB (40%)
http://www.visitmalta.com/js/json2.js - 14.3KiB (81%)
Optimize image files (desktop)
http://www.visitmalta.com/Templates/Controls/file.aspx?f=22902 - 47.2KiB (69%)
http://www.visitmalta.com/file.aspx?f=27852 - 43.3KiB (79%)
http://www.visitmalta.com/file.aspx?f=22958 - 34.3KiB (82%)
Some texts on your page renders in a way that may be difficult for some of your visitors to read. (mobile)
Configure a viewport for mobile page, ex.
<meta name="viewport" content="width=device-width, initial-scale=1">
The page content is too wide for the viewport, forcing the user to scroll horizontally. (mobile)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 790.
  • The competing domain germany.travel has achieved a score of 1360

Content

  • The word or combination of words with the lowest median result regarding the frequency on the competitors website is baden württemberg (based on first 10 subpages of examined domain).
  • 196 words or phrases (two word combinations) were found on the main domain.
  • The competitor visitaarhus.de has achieved a value of 12542 for the metric: "Number of incoming backlinks (daily value)".
  • The competitor visitaarhus.de has achieved a value of 226 for the metric: "Number of referring domains from different IPs (daily value)".
  • The competitor visitaarhus.de achieved a value of 26 for the metric: "Authority of the referring domains".

Social media

  • The main domain category on Facebook is "Tourist Information Center".
  • A link to Instagram was found on the competitors website germany.travel.
  • 33% of this group of domains has a Google+ account.
  • 0% of this group of domains has a Youtube account.
  • The number of instagram posts on the competitor germany.travel instagram account is 2341 (since the last update).

Seo

  • The competitors (germany.travel) best performing keyword is germany and it was found on the position 3
  • In the search engine rankings below, the average position for the competitor germany.travel is: 53.
  • The competitor visitaarhus.de should get at least 13701 visitors from the search engine per month.
  • In the search engine rankings above, the average position of the main domain is: 53.
  • The domain :domain is the competitor with the most expected visitors per month from the search engine

Server

  • The number of Javascript resources (on the homepage of the competitor germany.travel) is 34 .
  • The main domain website could compress the JS file http://www.visitmalta.com/js/json2.js and save 14.3KiB kb (81%).
  • It would be an advantage to compress the image at the main domain: http://www.visitmalta.com/file.aspx?f=13006 in order to 1.1KiB kb.
  • The entire CSS files of the main domain homepage weighs 191 kb.
  • Some links and buttons are too small and can cause problems for website visitors of the main domain.