Mini Content Marketing comparison of websites for video.nationalgeographic.com

imdb.com

83%
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livescience.com

18%
Change competitor

news.nationalgeographic.com

17%
Change competitor

time.com

16%
Change competitor

video.nationalgeographic.com

15%

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric video.nationalgeographic.com time.com imdb.com livescience.com news.nationalgeographic.com
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric video.nationalgeographic.com time.com imdb.com livescience.com news.nationalgeographic.com
Number of Referring Backlinks (Content Popularity) (day) 1,788,576 40,677,156 569,986,145 10,928,419 3,456,638
Number of Referring Domains (Content Popularity) (day) 13,648 378,286 601,225 127,071 97,592
Number of URLs found in the index (day) 407,280 1,023,292 199,905,043 278,479 139,386
Number of IPs that refer to domain (day) 10,702 197,035 265,065 79,595 63,215
Number of subnets that refer to domain (day) 8,109 84,706 100,882 41,428 35,111
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 367 2,901 2,898 1,207 1,166
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 2,369 152,221 445,490 29,294 36,985
Number of governmental and .gov - related domains that refer to domain (day) 38 409 402 129 170
Number of government and .gov - related external backlinks that link to domain (day) 341 4,929 10,201 1,329 12,363
The exact number of educational domains that refer to domain (day) 283 1,766 1,665 781 794
Number of Backlinks from .EDU Domains (Content Popularity) (day) 1,701 79,951 363,034 18,545 29,606
The exact number of government domains that refer to domain (day) 29 247 190 82 114
The exact number of government links that refer to domain (day) 99 3,415 6,421 982 1,154
Average number of outgoing links to unique domains for that domain (day) 1 15 0 7 1
The number of outgoing links for this domain (day) 1 25 0 11 1
Average number of internal links for domain (day) 27 55 65 10 2
Link Strength of Referring Domains (Content Popularity) (day) 54 70 96 74 64
Authority of Referring Domains (Content Popularity) (day) 38 75 100 68 57
TrustMetric value for domain (day) - Majestic metric 38 75 100 68 57

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Video -- Video Home -- National Geographic
Desktop speed score 73
Mobile speed score 56
Mobile usability score 100
Number of all page resources 155
Number of static page resources 71
Number of JS page resources 47
Number of styles (CSS) page resources 5
Total request weight 34 kb
HTML response weight 589 kb
CSS response weight 492 kb
Images response weight 350 kb
JS response weight 4208 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
http://cdn-gl.imrworldwide.com/conf/PF41793A2-6297-40DD-B8AC-1F42320D7372.js
http://cms.video.nationalgeographic.com/tmp/video-1.6.1.min.js
http://load.s3.amazonaws.com/pixel.gif
Cache (mobile) by setting expiry date for
http://cdn-gl.imrworldwide.com/conf/PF41793A2-6297-40DD-B8AC-1F42320D7372.js
http://cms.video.nationalgeographic.com/tmp/video-1.6.1.min.js
http://load.s3.amazonaws.com/pixel.gif
Minify your CSS files (desktop)
http://player.foxdcg.com/v1.9.2/shared/pdk/style/default.css - 1.1KiB (14%)
Minify your CSS files (mobile)
http://player.foxdcg.com/v1.9.2/shared/pdk/style/default.css - 1.1KiB (14%)
Minify HTML files (desktop)
http://video.nationalgeographic.com/ - 1.7KiB (15%)
http://cdn-gl.imrworldwide.com/novms/html/ls.html - 1.1KiB (45%)
Minify HTML files (mobile)
http://video.nationalgeographic.com/ - 1.7KiB (15%)
http://cdn-gl.imrworldwide.com/novms/html/ls.html - 1.1KiB (45%)
Minify JavaScript files (desktop)
http://secure-dcr.imrworldwide.com/novms/tp/3/ggtp500.js - 1.1KiB (28%)
http://video.nationalgeographic.com/_resource/analytics.js - 947B (47%)
http://cdn-gl.imrworldwide.com/conf/PF41793A2-6297-40DD-B8AC-1F42320D7372.js - 684B (11%)
Minify JavaScript files (mobile)
http://secure-dcr.imrworldwide.com/novms/tp/3/ggtp500.js - 1.1KiB (28%)
http://video.nationalgeographic.com/_resource/analytics.js - 947B (47%)
http://cdn-gl.imrworldwide.com/conf/PF41793A2-6297-40DD-B8AC-1F42320D7372.js - 684B (11%)
Optimize image files (desktop)
http://cdn.video.nationalgeographic.com/dims4/default/92fc14c/2147483647/thumbnail/287x161%3E/quality/90/?url=http%3A%2F%2Fnatgeovideo.s3.amazonaws.com%2F1a%2Fc7%2F78733502489f8dc1e8afd9ae5a1c%2Fpresidentheads-final.jpg - 6.4KiB (32%)
http://cdn.video.nationalgeographic.com/dims4/default/a54b51e/2147483647/thumbnail/287x161%3E/quality/90/?url=http%3A%2F%2Fnatgeovideo.s3.amazonaws.com%2Fc0%2Fc0%2Fd9396d204555a28e8ad855d82923%2Fnw-dly-ds1702001-221-grevys-zebra-kenya-rescue-vin-spd.jpg - 6.4KiB (29%)
http://cdn.video.nationalgeographic.com/dims4/default/373aa95/2147483647/thumbnail/287x161%3E/quality/90/?url=http%3A%2F%2Fpmdvod.nationalgeographic.com%2FNG_Video%2F97%2F415%2FNW_DLY_ds1702001-147_cuttlefish_battle_vin.jpg - 5.5KiB (33%)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 505.
  • The competing domain livescience.com has achieved a score of 624

Content

  • For the popular word news, this would be a similar word combination: newsfeed, newsletter, news celebrity, news movie, travel news
  • The word or combination of words with the best median result regarding the frequency on the competitors website is stories (based on first 10 subpages of examined domain).
  • The ratio of the number of words and word combinations on the main domains to the benchmark of the competition sites is "339:339".
  • The competitor imdb.com achieved a value of 363034 for the metric: "Number of backlinks from .EDU domains (daily value)".
  • The competitor imdb.com has achieved a value of 100 for the metric: "Trust metric - Majestic metric".

Social media

  • The domain time.com has a Twitter account.
  • 140% of this group of domains has a Twitter account.
  • 40% of this group of domains has a Instagram account.
  • The number of Twitter fans belonging to the competitor livescience.com tweet account is 336474 (since the last update).
  • The number of Twitter Following for the competitor livescience.com tweet account is 527 (since the last update).

Seo

  • Of all the URLs found in the domain news.nationalgeographic.com, "https://news.nationalgeographic.com/2018/02/spacex-falcon-heavy-tesla-roadster-orbit-earth-sun-space/" is the most frequently found URL in the search results.
  • This free report has been updated for the competitor imdb.com on 2020-02-06.
  • The competitors (imdb.com) best performing keyword is erotique and it was found on the position 1
  • The average position in the search engine rankings for the website livescience.com is 60.
  • This free report has been updated for the main domain on 2020-01-21.

Server

  • The compression of the HTML together with INLINE CSS and JS enables the competitor imdb.com website to save 862B kb each time the page is loaded.
  • On the homepage, belonging to livescience.com 4 CSS files can be identified.
  • Static objects of the main domain are numerous and http://cdn-gl.imrworldwide.com/conf/PF41793A2-6297-40DD-B8AC-1F42320D7372.js, http://cms.video.nationalgeographic.com/tmp/video-1.6.1.min.js, http://load.s3.amazonaws.com/pixel.gif, http://player.foxdcg.com/ngp could have information about their expiry date and be loaded from the cache of the browser.
  • The entire HTML files of the main domain homepage weighs 589 kb.
  • Graphic files (on the homepage of the main domain) have a size of 350 kb.