Mini Content Marketing comparison of websites for uvic.ca

ufv.ca

61%
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uvic.ca

32%

binghamton.edu

25%
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utdallas.edu

22%
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uregina.ca

10%
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Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric uvic.ca uregina.ca binghamton.edu utdallas.edu ufv.ca
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric uvic.ca uregina.ca binghamton.edu utdallas.edu ufv.ca
Number of Referring Backlinks (Content Popularity) (day) 3,314,525 729,908 2,164,489 2,228,905 262,896
Number of Referring Domains (Content Popularity) (day) 39,316 11,218 18,841 22,331 4,368
Number of URLs found in the index (day) 1,344,642 1,061,556 1,368,151 1,033,752 4,026,180
Number of IPs that refer to domain (day) 29,754 8,974 14,915 17,522 3,439
Number of subnets that refer to domain (day) 21,047 7,165 11,349 13,009 2,887
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 1,949 566 959 1,040 158
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 45,657 9,450 25,543 42,072 3,292
Number of governmental and .gov - related domains that refer to domain (day) 119 19 57 60 8
Number of government and .gov - related external backlinks that link to domain (day) 464 39 19,297 946 23
The exact number of educational domains that refer to domain (day) 860 296 619 580 44
Number of Backlinks from .EDU Domains (Content Popularity) (day) 15,817 7,278 22,447 37,801 275
The exact number of government domains that refer to domain (day) 35 12 44 51 4
The exact number of government links that refer to domain (day) 189 24 19,276 894 12
Average number of outgoing links to unique domains for that domain (day) 2 1 3 4 1
The number of outgoing links for this domain (day) 3 2 4 4 1
Average number of internal links for domain (day) 51 37 32 45 151
Link Strength of Referring Domains (Content Popularity) (day) 58 48 52 49 44
Authority of Referring Domains (Content Popularity) (day) 75 64 66 49 56
TrustMetric value for domain (day) - Majestic metric 75 64 66 49 56

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Home - University of Victoria
Desktop speed score 19
Mobile speed score 15
Mobile usability score 93
Number of all page resources 59
Number of static page resources 47
Number of JS page resources 6
Number of styles (CSS) page resources 2
Total request weight 14 kb
HTML response weight 88 kb
CSS response weight 94 kb
Images response weight 5829 kb
JS response weight 486 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
http://www.uvic.ca/assets/images3-3/icons-btn/btn-certificate.png
http://www.uvic.ca/assets/images3-3/icons-btn/btn-dartboard.png
http://www.uvic.ca/assets/images3-3/icons-btn/btn-gift.png
Cache (mobile) by setting expiry date for
http://www.uvic.ca/assets/images3-3/icons-btn/btn-certificate.png
http://www.uvic.ca/assets/images3-3/icons-btn/btn-dartboard.png
http://www.uvic.ca/assets/images3-3/icons-btn/btn-gift.png
Minify HTML files (desktop)
http://www.uvic.ca/ - 8.7KiB (11%)
Minify HTML files (mobile)
http://www.uvic.ca/ - 8.7KiB (11%)
Optimize image files (desktop)
http://www.uvic.ca/assets2012/images/photos/billboards-34/2016/home-myuviclife-2016.jpg - 1.2MiB (73%)
http://www.uvic.ca/assets2012/images/photos/billboards-34/2017/home-thomsonswim-12july2017.jpg - 673KiB (94%)
http://www.uvic.ca/assets2012/images/photos/billboards-34/2015/home-dynamiclearning-2015.jpg - 286.1KiB (45%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 1181.
  • The competing domain ufv.ca has achieved a score of 2252

Content

  • The word or combination of words with the best median result regarding the frequency is uvic (based on first 10 subpages of examined domain).
  • The ratio of the number of words and word combinations on the main domains to the benchmark of the competition sites is "191:169".
  • The term dallas only occurs on the utdallas.edu website and not on the website of the main domain.
  • The competitor ufv.ca has achieved a value of 2887 for the metric: "Number of referring domains from different IP C blocks".
  • The competitor ufv.ca achieved a value of 56 for the metric: "Authority of the referring domains".

Social media

  • The domain ufv.ca has a Twitter account.
  • A link to Instagram was found on the competitors website binghamton.edu.
  • 80% of this group of domains has a Facebook account.
  • The number of Twitter tweets belonging to the competitor binghamton.edu tweet account is 29467 (since the last update).
  • The number of instagram posts on the main domain is 2512 (since the last update).

Seo

  • Of all the URLs found in the domain binghamton.edu, "https://www.binghamton.edu/clt/winter-session/index.html" is the most frequently found URL in the search results.
  • The average position in the search engine rankings for the website ufv.ca is 70.
  • The URL https://www.uvic.ca/ occurs most frequently in the search engine results.
  • This free report has been updated for the main domain on 2020-02-06.
  • The domain :domain is the competitor with the most expected visitors per month from the search engine

Server

  • The main domain has a number of pages indexed in the search engine of 251,000.
  • Static objects of the competitor utdallas.edu are numerous and http://s.webtrends.com/js/webtrends.fb.js, http://s.webtrends.com/js/webtrends.hm.js, http://s.webtrends.com/js/webtrends.yt.js, http://www.google-analytics.com/ga.js could have information about their expiry date and be loaded from the cache of the browser.
  • It would be an advantage to compress the image at the competitor ufv.ca website: https://www.ufv.ca/web/images/nav/ufv-services.gif in order to 1.1KiB kb.
  • The compression of the HTML together with INLINE CSS and JS enables the main domain website to save 8.7KiB kb each time the page is loaded.
  • 47 CSS/JSS static elements can be found on the website of the main domain.