Mini Content Marketing comparison of websites for unsplash.com

unsplash.com

100%

Other competitor

Define competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric unsplash.com
Twitter followers x
Twitter following (account is following) x
Twitter likes x
Instagram followers x
Instagram following (account is following) x
Youtube subscribers x
Youtube comments x
Youtube videos x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric unsplash.com
Number of Referring Backlinks (Content Popularity) (day) 31,494,780
Number of Referring Domains (Content Popularity) (day) 152,096
Number of URLs found in the index (day) 14,512,620
Number of IPs that refer to domain (day) 87,885
Number of subnets that refer to domain (day) 42,928
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 967
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 30,441
Number of governmental and .gov - related domains that refer to domain (day) 71
Number of government and .gov - related external backlinks that link to domain (day) 2,436
The exact number of educational domains that refer to domain (day) 500
Number of Backlinks from .EDU Domains (Content Popularity) (day) 14,306
The exact number of government domains that refer to domain (day) 26
The exact number of government links that refer to domain (day) 1,005
Average number of outgoing links to unique domains for that domain (day) 0
The number of outgoing links for this domain (day) 1
Average number of internal links for domain (day) 20
Link Strength of Referring Domains (Content Popularity) (day) 74
Authority of Referring Domains (Content Popularity) (day) 58
TrustMetric value for domain (day) - Majestic metric 58

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Unsplash | Beautiful Free Photo Community
Desktop speed score 84
Mobile speed score 63
Mobile usability score 100
Number of all page resources 32
Number of static page resources 20
Number of JS page resources 11
Number of styles (CSS) page resources 1
Total request weight 10 kb
HTML response weight 10 kb
CSS response weight 100 kb
Images response weight 233 kb
JS response weight 1315 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
https://download.unsplash.com/upload-1483398146984-2bb304c2db96
https://connect.facebook.net/en_US/fbevents.js
https://connect.facebook.net/signals/config/240405303052884?v=2.7.19
Cache (mobile) by setting expiry date for
https://download.unsplash.com/upload-1483398146984-2bb304c2db96
https://connect.facebook.net/en_US/fbevents.js
https://connect.facebook.net/signals/config/240405303052884?v=2.7.19
Speed up server response time
Response time in 0.21 seconds

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 3120.

Content

  • The word or combination of words with the worst "Count on Page" result is generous community (based first 10 subpages of the domain under investigation).
  • 23 words or phrases (two word combinations) were found on the main domain.
  • The value achieved for the metric: "Number of referring domains (daily value)" is 152096.
  • The achieved value for the metric: "Number of URLs found in the index (daily value)" is 14512620.
  • The achieved value for the metric: "Number of referring .EDU and similar to .EDU domains (daily value)" is 967 .

Social media

  • 0% of this group of domains has a Facebook account.
  • 0% of this group of domains has a Twitter account.
  • 0% of this group of domains has a Google+ account.
  • 0% of this group of domains has a Instagram account.
  • 0% of this group of domains has a Youtube account.

Seo

  • The URL https://unsplash.com/ occurs most frequently in the search engine results.
  • The search engine rankings update for the main domain took place on 2023-02-03.
  • The main domain's best performing keyword is splash and it was found on the position 4
  • In the search engine rankings above, the average position of the main domain is: 55.
  • The main domain has a number of expected visitor coming from the search engine of 35313138 per month (traffic).

Server

  • The desktop version of the main domain received an Insights value of 84 for the performance.
  • The number of Javascript resources (on the homepage of the main domain) is 11 .
  • On the homepage of the main domain 1 CSS files can be identified.
  • The total amount of the website requests on the main domain was calculated at 10 kb.
  • The entire HTML files of the main domain homepage weighs 10 kb.