Mini
Content Marketing comparison of websites for unc.edu
umich.edu
unc.edu
psu.edu
lsbu.ac.uk
uregina.ca
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | unc.edu | uregina.ca | umich.edu | psu.edu | lsbu.ac.uk | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | 1930 | x | x | x | x |
| Instagram followers | 116706 | x | x | x | x | |
| Instagram following (account is following) | 394 | x | x | x | x | |
Youtube
|
Youtube views | 4574294 | x | x | x | 4761338 |
| Youtube subscribers | 15700 | x | x | x | 8400 | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | 1807 | x | x | x | 857 |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | unc.edu | uregina.ca | umich.edu | psu.edu | lsbu.ac.uk |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 29,223,405 | 729,908 | 39,694,793 | 35,773,695 | 411,220 |
| Number of Referring Domains (Content Popularity) (day) | 110,973 | 11,218 | 188,619 | 167,878 | 8,533 |
| Number of URLs found in the index (day) | 2,092,689 | 1,061,556 | 9,341,134 | 17,594,963 | 177,468 |
| Number of IPs that refer to domain (day) | 74,400 | 8,974 | 118,093 | 109,034 | 6,794 |
| Number of subnets that refer to domain (day) | 43,299 | 7,165 | 62,007 | 58,333 | 5,398 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 3,136 | 566 | 4,173 | 3,976 | 440 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 302,570 | 9,450 | 2,697,447 | 295,167 | 18,627 |
| Number of governmental and .gov - related domains that refer to domain (day) | 409 | 19 | 503 | 478 | 20 |
| Number of government and .gov - related external backlinks that link to domain (day) | 24,260 | 39 | 764,815 | 40,280 | 158 |
| The exact number of educational domains that refer to domain (day) | 1,911 | 296 | 2,028 | 1,778 | 120 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 275,155 | 7,278 | 2,548,188 | 168,688 | 568 |
| The exact number of government domains that refer to domain (day) | 317 | 12 | 317 | 306 | 2 |
| The exact number of government links that refer to domain (day) | 18,417 | 24 | 763,293 | 38,251 | 13 |
| Average number of outgoing links to unique domains for that domain (day) | 3 | 1 | 1 | 3 | 4 |
| The number of outgoing links for this domain (day) | 8 | 2 | 2 | 4 | 7 |
| Average number of internal links for domain (day) | 31 | 37 | 32 | 59 | 78 |
| Link Strength of Referring Domains (Content Popularity) (day) | 65 | 48 | 71 | 65 | 51 |
| Authority of Referring Domains (Content Popularity) (day) | 80 | 64 | 88 | 85 | 62 |
| TrustMetric value for domain (day) - Majestic metric | 80 | 64 | 88 | 85 | 62 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title The University of North Carolina at Chapel Hill |
|
| Mobile speed score | 43 |
|---|---|
| Mobile usability score | 100 |
| Number of all page resources | 90 |
| Number of static page resources | 67 |
| Number of JS page resources | 20 |
| Number of styles (CSS) page resources | 4 |
| Total request weight | 10 kb |
| HTML response weight | 104 kb |
| CSS response weight | 1123 kb |
| Images response weight | 12013 kb |
| JS response weight | 890 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
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Avoid landing page redirects for the following chain of redirected URLs http://unc.edu/
https://unc.edu/
https://www.unc.edu/
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Cache (desktop) by setting expiry date for https://www.unc.edu/wp-content/plugins/highlight-and-share/js/highlight-and-share.js
https://www.unc.edu/wp-content/plugins/highlight-and-share/js/sweetalert2.all.min.js
https://www.unc.edu/wp-content/plugins/page-links-to/js/new-tab.min.js
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Cache (mobile) by setting expiry date for https://www.unc.edu/wp-content/plugins/highlight-and-share/js/highlight-and-share.js
https://www.unc.edu/wp-content/plugins/highlight-and-share/js/jquery.mobile.custom.min.js
https://www.unc.edu/wp-content/plugins/highlight-and-share/js/sweetalert2.all.min.js
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Speed up server response time
Response time in https://developers.google.com/speed/docs/insights/Server
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Minify JavaScript files (desktop) https://www.unc.edu/wp-content/plugins/page-links-to/js/new-tab.min.js - 1.4KiB (74%)
https://www.unc.edu/wp-content/plugins/unc-experience//assets/js/frontend.js - 774B (43%)
https://www.unc.edu/wp-content/plugins/unc-alerts/assets/js/alerts.js - 656B (45%)
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Minify JavaScript files (mobile) https://www.unc.edu/wp-content/plugins/page-links-to/js/new-tab.min.js - 1.4KiB (74%)
https://www.unc.edu/wp-content/plugins/unc-experience//assets/js/frontend.js - 774B (43%)
https://www.unc.edu/wp-content/plugins/unc-alerts/assets/js/alerts.js - 656B (45%)
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Optimize image files (desktop) https://www.unc.edu/wp-content/uploads/2019/03/008619_cftk_dance_marathon003.jpg - 805.8KiB (74%)
https://www.unc.edu/wp-content/uploads/2019/03/Stringer_EY159171.jpg - 757.5KiB (98%)
https://www.unc.edu/wp-content/uploads/2019/03/008619_cftk_dance_marathon053.jpg - 680.9KiB (78%)
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Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 1931.
- The competing domain umich.edu has achieved a score of 2843
Content
- The word or combination of words with the best median result regarding the frequency on the competitors website is state (based on first 10 subpages of examined domain).
- Competitor lsbu.ac.uk has achieved a value of 78 for the metric:"Average number of internal links".
- The competitor uregina.ca achieved a value of 64 for the metric: "Authority of the referring domains".
- The achieved value for the metric: "Number of URLs found in the index (daily value)" is 2092689.
- The achieved value for the metric: "Trustmetric value for this domain - majestic metric" is 80 .
Social media
- A link to Youtube was found on the domain lsbu.ac.uk.
- The main domain has an Instagram account.
- A link to Google+ was found on the competitors website: psu.edu.
- 80% of this group of domains has a Instagram account.
- The number of Twitter fans belonging to the main domain facebook account is 125461 (since the last update).
Seo
- The best position ever found for the competitor psu.edu was 63 and it was found the keyword :keyword.
- The average position in the search engine rankings for the website uregina.ca is 65.
- This free report has been updated for the main domain on 2020-01-23.
- The competing websites have an average search engine position of 760 in our rankings.
- On average, the competitors get at least 1519 visitors per month from the search engine.
Server
- The compression of the HTML together with INLINE CSS and JS enables the competitor uregina.ca website to save 4.4KiB kb each time the page is loaded.
- The competitor's umich.edu meta title is: University of Michigan .
- The content of the competitor uregina.ca website is allowed wider than viewport. This will likely require visitors to scroll horizontally.
- Some links and buttons are too small and can cause problems for website visitors of the competitor umich.edu website.
- The main domain website could compress the JS file https://www.unc.edu/wp-content/plugins/page-links-to/js/new-tab.min.js and save 1.4KiB kb (74%).