Mini
Content Marketing comparison of websites for umich.edu
umich.edu
ufl.edu
emory.edu
utdallas.edu
hull.ac.uk
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | umich.edu | utdallas.edu | hull.ac.uk | emory.edu | ufl.edu | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | x | x | 1048594 | 30813242 | 8666956 |
| Youtube subscribers | x | x | 5420 | 143000 | 12700 | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | 671 | 1423 | 486 |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | umich.edu | utdallas.edu | hull.ac.uk | emory.edu | ufl.edu |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 39,694,793 | 2,228,905 | 583,246 | 7,542,408 | 23,959,571 |
| Number of Referring Domains (Content Popularity) (day) | 188,619 | 22,331 | 11,205 | 51,494 | 117,222 |
| Number of URLs found in the index (day) | 9,341,134 | 1,033,752 | 272,785 | 4,185,792 | 2,914,663 |
| Number of IPs that refer to domain (day) | 118,093 | 17,522 | 8,778 | 36,619 | 79,113 |
| Number of subnets that refer to domain (day) | 62,007 | 13,009 | 6,945 | 24,048 | 45,121 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 4,173 | 1,040 | 748 | 1,771 | 2,690 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 2,697,447 | 42,072 | 82,387 | 176,442 | 437,555 |
| Number of governmental and .gov - related domains that refer to domain (day) | 503 | 60 | 37 | 182 | 394 |
| Number of government and .gov - related external backlinks that link to domain (day) | 764,815 | 946 | 355 | 1,726 | 37,761 |
| The exact number of educational domains that refer to domain (day) | 2,028 | 580 | 222 | 1,161 | 1,413 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 2,548,188 | 37,801 | 5,278 | 141,272 | 419,370 |
| The exact number of government domains that refer to domain (day) | 317 | 51 | 6 | 118 | 277 |
| The exact number of government links that refer to domain (day) | 763,293 | 894 | 144 | 1,416 | 36,938 |
| Average number of outgoing links to unique domains for that domain (day) | 1 | 4 | 1 | 3 | 3 |
| The number of outgoing links for this domain (day) | 2 | 4 | 2 | 3 | 7 |
| Average number of internal links for domain (day) | 32 | 45 | 32 | 63 | 51 |
| Link Strength of Referring Domains (Content Popularity) (day) | 71 | 49 | 52 | 61 | 68 |
| Authority of Referring Domains (Content Popularity) (day) | 88 | 49 | 65 | 73 | 83 |
| TrustMetric value for domain (day) - Majestic metric | 88 | 49 | 65 | 73 | 83 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title University of Michigan |
|
| Desktop speed score | 75 |
|---|---|
| Mobile speed score | 71 |
| Mobile usability score | 99 |
| Number of all page resources | 71 |
| Number of static page resources | 54 |
| Number of JS page resources | 9 |
| Number of styles (CSS) page resources | 6 |
| Total request weight | 8 kb |
| HTML response weight | 39 kb |
| CSS response weight | 76 kb |
| Images response weight | 2006 kb |
| JS response weight | 362 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
|
Cache (desktop) by setting expiry date for http://platform.twitter.com/widgets.js
http://script.crazyegg.com/pages/scripts/0018/7629.js?416992
https://www.google-analytics.com/analytics.js
|
|
Cache (mobile) by setting expiry date for http://platform.twitter.com/widgets.js
http://script.crazyegg.com/pages/scripts/0018/7629.js?416992
https://www.google-analytics.com/analytics.js
|
|
Minify HTML files (desktop) http://umich.edu/ - 1KiB (12%)
|
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Minify HTML files (mobile) http://umich.edu/ - 1KiB (12%)
|
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Optimize image files (desktop) http://umich.edu/includes/image/type/features/id/282/name/Brodsky-in-Venice.jpg/width/2500/ - 51KiB (16%)
http://umich.edu/includes/image/type/features/id/281/name/StrawBaleBuilding233.jpg/width/2500/ - 51KiB (16%)
http://umich.edu/includes/image/type/features/id/286/name/ESP-Still-from-video.jpg/width/2500/ - 26.3KiB (12%)
|
| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 2843.
- The competing domain hull.ac.uk has achieved a score of 1127
Content
- The word or combination of words with the best median result regarding the frequency is students (based on first 10 subpages of examined domain).
- Competitor utdallas.edu has reached a value of 22331 for the metric: "Number of referring domains (daily value)".
- The competitor utdallas.edu has achieved a value of 42072 for the metric: "Number of backlinks from .EDU and .EDU-like domains (daily value)".
- Competitor ufl.edu has reached a value of 7 for the metric: "Number of outgoing links".
- The achieved value for the metric: "Average number of internal links" is 32 .
Social media
- On Facebook the main domain was categorized as "College & University".
- The number of Twitter tweets belonging to the competitor emory.edu tweet account is 10001 (since the last update).
- The number of instagram posts on the competitor ufl.edu instagram account is 1530 (since the last update).
- The number of Facebook fans belonging to the main domain facebook account is 783039 (since the last update).
- The number of Instagram Following for the main domain is 207 (since the last update).
Seo
- The URL https://www.utdallas.edu/ is the most frequent url in our search engine rankings, which belongs to the competitor utdallas.edu
- The average position in the search engine rankings for the website hull.ac.uk is 57.
- The main domain's best performing keyword is michigan and it was found on the position 3
- The domain :domain is the competitor with the most expected visitors per month from the search engine
- The average number of visitors expected from the search engine for the competitors websites is 2911.
Server
- AJavascript on the competitor utdallas.edu hold 32% of all data transfers.
- The desktop version of the website utdallas.edu had 44 points scored at Google Insights.
- When the homepage of the competitor utdallas.edu is loaded once, 40 objects are downloaded (files, JS scripts, etc.).
- The number of Javascript resources (on the homepage of the competitor utdallas.edu) is 14 .
- The entire CSS files of the main domain homepage weighs 76 kb.