Mini Content Marketing comparison of websites for umd.edu

richmond.edu

60%
Change competitor

umd.edu

29%

uvic.ca

26%
Change competitor

ufl.edu

22%
Change competitor

utah.edu

15%
Change competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric umd.edu uvic.ca utah.edu richmond.edu ufl.edu
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers 12500 x x x 11900
Youtube comments x x x x x
Youtube videos 505 x x x 467

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric umd.edu uvic.ca utah.edu richmond.edu ufl.edu
Number of Referring Backlinks (Content Popularity) (day) 12,226,220 3,314,525 13,738,458 770,708 23,959,571
Number of Referring Domains (Content Popularity) (day) 113,722 39,316 72,563 21,304 117,222
Number of URLs found in the index (day) 3,480,993 1,344,642 2,284,658 549,798 2,914,663
Number of IPs that refer to domain (day) 78,179 29,754 51,023 16,856 79,113
Number of subnets that refer to domain (day) 45,690 21,047 32,283 12,076 45,121
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 2,867 1,949 2,082 1,141 2,690
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 578,349 45,657 549,844 13,342 437,555
Number of governmental and .gov - related domains that refer to domain (day) 394 119 211 73 394
Number of government and .gov - related external backlinks that link to domain (day) 107,245 464 147,020 840 37,761
The exact number of educational domains that refer to domain (day) 1,454 860 1,151 846 1,413
Number of Backlinks from .EDU Domains (Content Popularity) (day) 534,271 15,817 308,495 10,949 419,370
The exact number of government domains that refer to domain (day) 269 35 153 50 277
The exact number of government links that refer to domain (day) 106,482 189 146,785 731 36,938
Average number of outgoing links to unique domains for that domain (day) 2 2 1 1 3
The number of outgoing links for this domain (day) 4 3 4 2 7
Average number of internal links for domain (day) 47 51 32 32 51
Link Strength of Referring Domains (Content Popularity) (day) 66 58 64 52 68
Authority of Referring Domains (Content Popularity) (day) 83 75 78 61 83
TrustMetric value for domain (day) - Majestic metric 83 75 78 61 83

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
The University of Maryland | A Preeminent Public Research University
Desktop speed score 68
Mobile speed score 68
Mobile usability score 96
Number of all page resources 75
Number of static page resources 43
Number of JS page resources 19
Number of styles (CSS) page resources 7
Total request weight 12 kb
HTML response weight 238 kb
CSS response weight 474 kb
Images response weight 3888 kb
JS response weight 1780 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
https://js.adsrvr.org/up_loader.1.1.0.js
https://static.doubleclick.net/instream/ad_status.js
https://www.googletagmanager.com/gtm.js?id=GTM-KKDTNDW
Cache (mobile) by setting expiry date for
https://js.adsrvr.org/up_loader.1.1.0.js
https://static.doubleclick.net/instream/ad_status.js
https://www.googletagmanager.com/gtm.js?id=GTM-KKDTNDW
Minify JavaScript files (desktop)
https://umd.edu/sites/umd.edu/files/js/js_vSmhpx_T-AShyt_WMW5_TcwwxJP1imoVOa8jvwL_mxE.js - 5.1KiB (66%)
https://umd.edu/sites/umd.edu/files/js/js_gPqjYq7fqdMzw8-29XWQIVoDSWTmZCGy9OqaHppNxuQ.js - 999B (53%)
https://umd.edu/sites/umd.edu/files/js/js_9GJVAL6TiJaIkPuGRXUHChz9U8Gz7q8n6n4eY3Zpr9c.js - 287B (37%)
Minify JavaScript files (mobile)
https://umd.edu/sites/umd.edu/files/js/js_vSmhpx_T-AShyt_WMW5_TcwwxJP1imoVOa8jvwL_mxE.js - 5.1KiB (66%)
https://umd.edu/sites/umd.edu/files/js/js_gPqjYq7fqdMzw8-29XWQIVoDSWTmZCGy9OqaHppNxuQ.js - 999B (53%)
https://umd.edu/sites/umd.edu/files/js/js_9GJVAL6TiJaIkPuGRXUHChz9U8Gz7q8n6n4eY3Zpr9c.js - 287B (37%)
Optimize image files (desktop)
https://umd.edu/sites/umd.edu/files/UMD17_OnCampus_UMDreflects.jpg - 163.4KiB (72%)
https://umd.edu/sites/umd.edu/files/18UMD050_SummerSession_UMD%20Site_600x350_rev.jpg - 89.4KiB (68%)
https://umd.edu/sites/umd.edu/files/Basketball.jpg - 67.7KiB (14%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 1159.
  • The competing domain uvic.ca has achieved a score of 1047

Content

  • We think there is a blog section on the competitors website "uvic.ca".
  • The competitor richmond.edu has achieved a value of 16856 for the metric: "Number of referring domains from different IPs (daily value)".
  • Competitor richmond.edu has achieved a value of 846 for the metric: "Number of referring .EDU domains (daily value)".
  • The competitor richmond.edu has reached a value of 1 for the metric: "Average number of outgoing links to different domains".
  • The competitor richmond.edu achieved a value of 61 for the metric: "Authority of the referring domains".

Social media

  • A link to Instagram was found on the competitors website uvic.ca.
  • A link to Youtube was found on the user domain.
  • The number of Twitter fans belonging to the competitor uvic.ca tweet account is 19781 (since the last update).
  • The number of Twitter favorites for the competitor uvic.ca tweet account is 10868 (since the last update).
  • Number of Instagram followers, which belong to the competitor ufl.edu has been 167267 since the last check.

Seo

  • In the search engine rankings below, the average position for the competitor richmond.edu is: 33.
  • This free report has been updated for the main domain on 2020-01-30.
  • The average position in the search engine rankings for the main domain is 46.
  • The main domain has a number of expected visitor coming from the search engine of 57000 per month (traffic).
  • The domain richmond.edu has the best search engine rankings average position.

Server

  • The main domain size of the website should reach 695,000 pages.
  • The entire HTML files of the competitor uvic.ca homepage weighs 88 kb.
  • On the homepage of the main domain 7 CSS files can be identified.
  • The mobile website of the main domain got a score of 68/100 points for the loading times.
  • The version for smartphones and tablets of the main domain has achieved 96 points for user-experience (how user-friendly a website is).