Mini
Content Marketing comparison of websites for um.edu.mt
um.edu.mt
sydney.edu.au
washington.edu
concordia.ca
utdallas.edu
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | um.edu.mt | sydney.edu.au | utdallas.edu | concordia.ca | washington.edu | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | x | x |
| Youtube subscribers | x | x | x | x | x | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | um.edu.mt | sydney.edu.au | utdallas.edu | concordia.ca | washington.edu |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 402,491 | 21,517,890 | 2,228,905 | 1,571,667 | 24,168,237 |
| Number of Referring Domains (Content Popularity) (day) | 9,877 | 40,589 | 22,331 | 22,280 | 217,288 |
| Number of URLs found in the index (day) | 1,059,887 | 667,966 | 1,033,752 | 1,201,021 | 4,446,239 |
| Number of IPs that refer to domain (day) | 7,836 | 29,000 | 17,522 | 16,833 | 132,224 |
| Number of subnets that refer to domain (day) | 5,858 | 19,264 | 13,009 | 12,459 | 71,919 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 426 | 1,433 | 1,040 | 917 | 3,738 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 9,907 | 2,212,063 | 42,072 | 21,731 | 1,961,952 |
| Number of governmental and .gov - related domains that refer to domain (day) | 79 | 166 | 60 | 25 | 1,193 |
| Number of government and .gov - related external backlinks that link to domain (day) | 1,102 | 3,406 | 946 | 163 | 60,614 |
| The exact number of educational domains that refer to domain (day) | 119 | 375 | 580 | 455 | 1,845 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 1,997 | 17,183 | 37,801 | 17,506 | 1,901,649 |
| The exact number of government domains that refer to domain (day) | 1 | 22 | 51 | 11 | 279 |
| The exact number of government links that refer to domain (day) | 1 | 81 | 894 | 26 | 52,455 |
| Average number of outgoing links to unique domains for that domain (day) | 2 | 2 | 4 | 5 | 3 |
| The number of outgoing links for this domain (day) | 2 | 4 | 4 | 6 | 5 |
| Average number of internal links for domain (day) | 31 | 30 | 45 | 56 | 69 |
| Link Strength of Referring Domains (Content Popularity) (day) | 47 | 62 | 49 | 54 | 70 |
| Authority of Referring Domains (Content Popularity) (day) | 62 | 72 | 49 | 69 | 89 |
| TrustMetric value for domain (day) - Majestic metric | 62 | 72 | 49 | 69 | 89 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title University of Malta |
|
| Desktop speed score | 68 |
|---|---|
| Mobile speed score | 57 |
| Mobile usability score | 65 |
| Number of all page resources | 44 |
| Number of static page resources | 39 |
| Number of JS page resources | 3 |
| Number of styles (CSS) page resources | 3 |
| Total request weight | 4 kb |
| HTML response weight | 23 kb |
| CSS response weight | 55 kb |
| Images response weight | 179 kb |
| JS response weight | 37 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
|
Cache (desktop) by setting expiry date for http://www.um.edu.mt/__data/assets/file/0015/1068/flashobject.js
http://www.um.edu.mt/__data/assets/image/0004/1030/divider.gif
http://www.um.edu.mt/__data/assets/image/0004/67198/uomlogosmall.png
|
|
Cache (mobile) by setting expiry date for http://www.um.edu.mt/__data/assets/file/0015/1068/flashobject.js
http://www.um.edu.mt/__data/assets/image/0004/1030/divider.gif
http://www.um.edu.mt/__data/assets/image/0004/67198/uomlogosmall.png
|
|
Speed up server response time
Response time in 1.3 seconds
|
|
Minify your CSS files (desktop) http://www.um.edu.mt/_designs/css/faculty_css_screen.css - 1.6KiB (31%)
http://www.um.edu.mt/_designs/uom-main/css_print.css - 1.3KiB (33%)
|
|
Minify your CSS files (mobile) http://www.um.edu.mt/_designs/css/faculty_css_screen.css - 1.6KiB (31%)
http://www.um.edu.mt/_designs/uom-main/css_print.css - 1.3KiB (33%)
|
|
Minify HTML files (desktop) http://www.um.edu.mt/ - 1,015B (21%)
|
|
Minify HTML files (mobile) http://www.um.edu.mt/ - 1,015B (21%)
|
|
Optimize image files (desktop) http://www.um.edu.mt/__data/assets/image/0016/320038/varieties/100sq.jpg - 26.3KiB (86%)
http://www.um.edu.mt/__data/assets/image/0012/1047/top_menu_end.jpg - 9.4KiB (96%)
http://www.um.edu.mt/__data/assets/image/0011/1046/top_menu_div.jpg - 9.4KiB (96%)
|
| Some texts on your page renders in a way that may be difficult for some of your visitors to read. (mobile) |
|
Configure a viewport for mobile page, ex.
<meta name="viewport" content="width=device-width, initial-scale=1">
|
| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 2431.
- The competing domain washington.edu has achieved a score of 819
Content
- For the popular word student, this would be a similar word combination: student service, future students, current students, students staff, student links
- The term malta only appears on this website and not on the websites of the competition.
- The term class only occurs on the concordia.ca website and not on the website of the main domain.
- The value achieved for the metric: "Number of referring domains (daily value)" is 9877.
- The value achieved for the metric: "Link power of the referring domains" is 47 .
Social media
- The domain sydney.edu.au was defined as category: College & University on Facebook.
- The main domain has a Twitter account.
- 80% of this group of domains has a Facebook account.
- 40% of this group of domains has a Google+ account.
- The number of Twitter favorites for the competitor washington.edu tweet account is 7137 (since the last update).
Seo
- The search engine rankings update for the main domain took place on 2020-01-18.
- The main domain's best performing keyword is territories and it was found on the position 19
- The competitors (washington.edu) best performing keyword is washington and it was found on the position 7
- The competitor utdallas.edu should get at least 35 visitors from the search engine per month.
- From this group of websites, the domain concordia.ca has the best average position among in search engine rankings.
Server
- The number of Javascript resources (on the homepage of the main domain) is 3 .
- The version for smartphones and tablets of the main domain has achieved 65 points for user-experience (how user-friendly a website is).
- The compression of the HTML together with INLINE CSS and JS enables the competitor utdallas.edu website to save 643B kb each time the page is loaded.
- The number of static elements on the washington.edu page is 25.
- The version for smartphones and tablets of the competitor washington.edu has achieved 99 points for user-experience (how user-friendly a website is).