Mini
Content Marketing comparison of websites for ucas.com
thecompleteuniversityguide.co.uk
topuniversities.com
ucas.com
careers.govt.nz
napier.ac.uk
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | ucas.com | careers.govt.nz | topuniversities.com | thecompleteuniversityguide.co.uk | napier.ac.uk | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | x | x |
| Youtube subscribers | x | x | x | x | x | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | ucas.com | careers.govt.nz | topuniversities.com | thecompleteuniversityguide.co.uk | napier.ac.uk |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 2,878,094 | 121,798 | 1,769,128 | 282,090 | 1,165,833 |
| Number of Referring Domains (Content Popularity) (day) | 14,700 | 3,436 | 25,572 | 5,081 | 9,643 |
| Number of URLs found in the index (day) | 238,917 | 5,234 | 132,579 | 873,094 | 2,256,515 |
| Number of IPs that refer to domain (day) | 10,337 | 2,281 | 20,579 | 4,006 | 7,654 |
| Number of subnets that refer to domain (day) | 7,413 | 1,706 | 15,138 | 3,194 | 5,941 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 1,000 | 124 | 1,507 | 329 | 591 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 257,922 | 8,778 | 160,144 | 26,693 | 18,030 |
| Number of governmental and .gov - related domains that refer to domain (day) | 191 | 8 | 87 | 25 | 26 |
| Number of government and .gov - related external backlinks that link to domain (day) | 35,894 | 16 | 3,936 | 66 | 154 |
| The exact number of educational domains that refer to domain (day) | 41 | 5 | 369 | 28 | 162 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 1,396 | 20 | 47,891 | 93 | 1,372 |
| The exact number of government domains that refer to domain (day) | 2 | x | 6 | x | 3 |
| The exact number of government links that refer to domain (day) | 2 | x | 7 | x | 4 |
| Average number of outgoing links to unique domains for that domain (day) | 2 | 0 | 10 | 1 | 0 |
| The number of outgoing links for this domain (day) | 3 | 0 | 26 | 1 | 0 |
| Average number of internal links for domain (day) | 34 | 1 | 66 | 79 | 2 |
| Link Strength of Referring Domains (Content Popularity) (day) | 58 | 16 | 55 | 53 | 49 |
| Authority of Referring Domains (Content Popularity) (day) | 69 | 19 | 47 | 38 | 64 |
| TrustMetric value for domain (day) - Majestic metric | 69 | 19 | 47 | 38 | 64 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title UCAS | At the heart of connecting people to higher education |
|
| Desktop speed score | 77 |
|---|---|
| Mobile speed score | 54 |
| Mobile usability score | 98 |
| Number of all page resources | 112 |
| Number of static page resources | 91 |
| Number of JS page resources | 35 |
| Number of styles (CSS) page resources | 11 |
| Total request weight | 15 kb |
| HTML response weight | 374 kb |
| CSS response weight | 651 kb |
| Images response weight | 1533 kb |
| JS response weight | 1136 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
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Avoid landing page redirects for the following chain of redirected URLs http://ucas.com/
http://www.ucas.com/
https://www.ucas.com/
|
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Cache (desktop) by setting expiry date for https://static.hotjar.com/c/hotjar-423358.js?sv=5
https://ucasjira.atlassian.net/s/33899f56ee5769a0b0ef49140e0843e2-T/-2d2lst/72002/c35cda220d66397dcf04ed36ea7b3819/2.0.14/_/download/batch/com.atlassian.jira.collector.plugin.jira-issue-collector-plugin:issuecollector/com.atlassian.jira.collector.plugin.jira-issue-collector-plugin:issuecollector.js?locale=en-US&collectorId=22c0697d
https://www.googletagmanager.com/gtm.js?id=GTM-M5NQNX
|
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Cache (mobile) by setting expiry date for https://static.hotjar.com/c/hotjar-423358.js?sv=5
https://ucasjira.atlassian.net/s/33899f56ee5769a0b0ef49140e0843e2-T/-2d2lst/72002/c35cda220d66397dcf04ed36ea7b3819/2.0.14/_/download/batch/com.atlassian.jira.collector.plugin.jira-issue-collector-plugin:issuecollector/com.atlassian.jira.collector.plugin.jira-issue-collector-plugin:issuecollector.js?locale=en-US&collectorId=22c0697d
https://www.googletagmanager.com/gtm.js?id=GTM-M5NQNX
|
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Minify JavaScript files (desktop) https://www.ucas.com/sites/default/files/js/js_iIngPnxzBKsRX8t-F2XMa9Wsu1_YMSwKAELJDuBDn-0.js - 5.6KiB (63%)
https://www.ucas.com/sites/default/files/js/js_BG1331p44YImu8zs3bXXTAC08ZsXnX80ThVylTFvtkE.js - 5.3KiB (22%)
https://www.ucas.com/sites/default/files/js/js_V1ZuwJK9uzfm6fFffOcHHubfxnimoxnbgG58pvTQdpY.js - 4.8KiB (67%)
|
|
Minify JavaScript files (mobile) https://www.ucas.com/sites/default/files/js/js_iIngPnxzBKsRX8t-F2XMa9Wsu1_YMSwKAELJDuBDn-0.js - 5.6KiB (63%)
https://www.ucas.com/sites/default/files/js/js_BG1331p44YImu8zs3bXXTAC08ZsXnX80ThVylTFvtkE.js - 5.3KiB (22%)
https://www.ucas.com/sites/default/files/js/js_V1ZuwJK9uzfm6fFffOcHHubfxnimoxnbgG58pvTQdpY.js - 4.8KiB (67%)
|
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Optimize image files (desktop) https://d36ma0scrjxsra.cloudfront.net/3.5.1/images/video-mask.png - 14.3KiB (39%)
https://www.ucas.com/sites/default/files/styles/video_thumb/public/media-brightcove/4930151209001.jpg?itok=KI1EAJVz - 10.2KiB (70%)
|
| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 792.
- The competing domain thecompleteuniversityguide.co.uk has achieved a score of 2277
Content
- The word or combination of words with the worst "Count on Page" result is students sponsored (based first 10 subpages of the domain under investigation).
- It is very likely that you can register and open a user account on the competitors website "thecompleteuniversityguide.co.uk".
- The term course only appears on one competitor's website - topuniversities.com.
- The competitor thecompleteuniversityguide.co.uk has achieved a value of 3194 for the metric: "Number of referring domains from different IP C blocks".
- Competitor thecompleteuniversityguide.co.uk has achieved a value of 79 for the metric:"Average number of internal links".
Social media
- The domain thecompleteuniversityguide.co.uk has an Instagram account.
- A link to Google+ was found on the main domain.
- 80% of this group of domains has a Twitter account.
- 0% of this group of domains has a Youtube account.
- The number of Facebook fans belonging to the main domain facebook account is 271480 (since the last update).
Seo
- This free report has been updated for the competitor careers.govt.nz on 2020-02-08.
- This free report has been updated for the main domain on 2020-02-09.
- The main domain's best performing keyword is careers and it was found on the position 3
- The average position in the search engine rankings for the main domain is 59.
- The competing websites have an average search engine position of 52658 in our rankings.
Server
- The CSS of the competitor topuniversities.com website accounts for28% of all data transfers.
- The entire CSS files of the competitor careers.govt.nz homepage weighs 419 kb.
- The mobile version of the competitor topuniversities.com achieved 38 points for the server response and website loading times in the Google Insights test.
- When the homepage of the main domain is loaded once, 112 objects are downloaded (files, JS scripts, etc.).
- The number of Javascript resources (on the homepage of the main domain) is 35 .