Mini
Content Marketing comparison of websites for thespruce.com
foodandwine.com
thebalance.com
taste.com.au
thespruce.com
thekitchn.com
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | thespruce.com | thebalance.com | thekitchn.com | taste.com.au | foodandwine.com | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | 4850 | x | x |
| Instagram followers | x | x | 1236243 | x | x | |
| Instagram following (account is following) | x | x | 689 | x | x | |
Youtube
|
Youtube views | x | x | x | x | x |
| Youtube subscribers | x | x | x | x | x | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | thespruce.com | thebalance.com | thekitchn.com | taste.com.au | foodandwine.com |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 4,806,008 | 7,881,367 | 5,895,523 | 2,122,628 | 21,857,354 |
| Number of Referring Domains (Content Popularity) (day) | 53,627 | 68,489 | 52,181 | 12,016 | 44,353 |
| Number of URLs found in the index (day) | 147,917 | 58,023 | 448,127 | 886,301 | 305,062 |
| Number of IPs that refer to domain (day) | 34,914 | 44,016 | 31,442 | 8,874 | 27,416 |
| Number of subnets that refer to domain (day) | 19,173 | 24,899 | 17,649 | 5,913 | 16,175 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 4,875 | 6,248 | 855 | 391 | 11,227 |
| Number of government and .gov - related external backlinks that link to domain (day) | 247 | 162 | 64 | 37 | 56 |
| The number of outgoing links for this domain (day) | 3 | 4 | 5 | 2 | 8 |
| Average number of internal links for domain (day) | 11 | 14 | 10 | 29 | 21 |
| Link Strength of Referring Domains (Content Popularity) (day) | 57 | 63 | 66 | 57 | 60 |
| Authority of Referring Domains (Content Popularity) (day) | 58 | 61 | 65 | 23 | 67 |
| TrustMetric value for domain (day) - Majestic metric | 58 | 61 | 65 | 23 | 67 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title The Spruce - Make Your Best Home |
|
| Desktop speed score | 73 |
|---|---|
| Mobile speed score | 53 |
| Mobile usability score | 99 |
| Number of all page resources | 60 |
| Number of static page resources | 29 |
| Number of JS page resources | 24 |
| Number of styles (CSS) page resources | 1 |
| Total request weight | 18 kb |
| HTML response weight | 274 kb |
| CSS response weight | 96 kb |
| Images response weight | 369 kb |
| JS response weight | 895 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
|
Avoid landing page redirects for the following chain of redirected URLs http://thespruce.com/
https://thespruce.com/
https://www.thespruce.com/
|
|
Cache (desktop) by setting expiry date for https://ak.sail-horizon.com/spm/spm.v1.min.js
https://secure-assets.rubiconproject.com/static/psa/us/2.jpg
https://tag.bounceexchange.com/2494/i.js
|
|
Cache (mobile) by setting expiry date for https://ak.sail-horizon.com/spm/spm.v1.min.js
https://www.googletagmanager.com/gtm.js?id=GTM-M9C9CP9
https://www.googletagservices.com/tag/js/gpt.js
|
|
Optimize image files (desktop) https://secure-assets.rubiconproject.com/static/psa/us/2.jpg - 34.5KiB (66%)
https://fthmb.tqn.com/WJnoyIwQpph8KegBLtVoplaj6q8=/600x400/filters:no_upscale()/about/Stocksy_txp25a64a19bZY100_Medium_1202884-5953f6023df78c1d4293722e.jpg - 23.4KiB (75%)
https://fthmb.tqn.com/3nE1VU49Mw8AZpiQxxEad1Mwv04=/600x400/filters:no_upscale()/about/sangriarecipes-596e3385845b3400119b8849.jpg - 14.2KiB (75%)
|
| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 576.
- The competing domain foodandwine.com has achieved a score of 2336
Content
- 176 Words / phrases were found at competitor "thekitchn.com".
- The word or combination of words with the lowest median result regarding the frequency on the competitors website is earnest money (based on first 10 subpages of examined domain).
- 200 words or phrases (two word combinations) were found on the main domain.
- Competitor foodandwine.com has achieved a value of 15 for the metric: "Number of referring .GOV domains (daily value)".
- The competitor foodandwine.com has reached a value of 5 for the metric: "Average number of outgoing links to different domains".
Social media
- A link to Twitter has been found on the domain taste.com.au.
- On Facebook the main domain was categorized as "Media/News Company".
- 80% of this group of domains has a Instagram account.
- The number of Twitter tweets belonging to the competitor taste.com.au tweet account is 18545 (since the last update).
- The number of Facebook fans belonging to the main domain facebook account is 1348461 (since the last update).
Seo
- The search engine rankings update for the main domain took place on 2020-02-02.
- The average position in the search engine rankings for the main domain is 56.
- The domain taste.com.au has the best search engine rankings average position.
- The competing websites have an average search engine position of 405984 in our rankings.
- The average number of visitors expected from the search engine for the competitors websites is 811967.
Server
- The CSS of the competitor thekitchn.com website accounts for8% of all data transfers.
- The version for smartphones and tablets of the competitor thebalance.com has achieved 100 points for user-experience (how user-friendly a website is).
- Javascript on the main domain hold 55% of all data transfers.
- Graphic files (on the homepage of the main domain) have a size of 369 kb.
- Some links and buttons are too small and can cause problems for website visitors of the main domain.