Mini
Content Marketing comparison of websites for thespruce.com
foodandwine.com
thebalance.com
taste.com.au
thespruce.com
thekitchn.com
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | thespruce.com | thebalance.com | thekitchn.com | taste.com.au | foodandwine.com | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | 4850 | x | x |
| Instagram followers | x | x | 1236243 | x | x | |
| Instagram following (account is following) | x | x | 689 | x | x | |
Youtube
|
Youtube views | x | x | x | x | x |
| Youtube subscribers | x | x | x | x | x | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | thespruce.com | thebalance.com | thekitchn.com | taste.com.au | foodandwine.com |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 4,806,008 | 7,881,367 | 5,895,523 | 2,122,628 | 21,857,354 |
| Number of Referring Domains (Content Popularity) (day) | 53,627 | 68,489 | 52,181 | 12,016 | 44,353 |
| Number of URLs found in the index (day) | 147,917 | 58,023 | 448,127 | 886,301 | 305,062 |
| Number of IPs that refer to domain (day) | 34,914 | 44,016 | 31,442 | 8,874 | 27,416 |
| Number of subnets that refer to domain (day) | 19,173 | 24,899 | 17,649 | 5,913 | 16,175 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 4,875 | 6,248 | 855 | 391 | 11,227 |
| Number of government and .gov - related external backlinks that link to domain (day) | 247 | 162 | 64 | 37 | 56 |
| The number of outgoing links for this domain (day) | 3 | 4 | 5 | 2 | 8 |
| Average number of internal links for domain (day) | 11 | 14 | 10 | 29 | 21 |
| Link Strength of Referring Domains (Content Popularity) (day) | 57 | 63 | 66 | 57 | 60 |
| Authority of Referring Domains (Content Popularity) (day) | 58 | 61 | 65 | 23 | 67 |
| TrustMetric value for domain (day) - Majestic metric | 58 | 61 | 65 | 23 | 67 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title The Spruce - Make Your Best Home |
|
| Desktop speed score | 73 |
|---|---|
| Mobile speed score | 53 |
| Mobile usability score | 99 |
| Number of all page resources | 60 |
| Number of static page resources | 29 |
| Number of JS page resources | 24 |
| Number of styles (CSS) page resources | 1 |
| Total request weight | 18 kb |
| HTML response weight | 274 kb |
| CSS response weight | 96 kb |
| Images response weight | 369 kb |
| JS response weight | 895 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
|
Avoid landing page redirects for the following chain of redirected URLs http://thespruce.com/
https://thespruce.com/
https://www.thespruce.com/
|
|
Cache (desktop) by setting expiry date for https://ak.sail-horizon.com/spm/spm.v1.min.js
https://secure-assets.rubiconproject.com/static/psa/us/2.jpg
https://tag.bounceexchange.com/2494/i.js
|
|
Cache (mobile) by setting expiry date for https://ak.sail-horizon.com/spm/spm.v1.min.js
https://www.googletagmanager.com/gtm.js?id=GTM-M9C9CP9
https://www.googletagservices.com/tag/js/gpt.js
|
|
Optimize image files (desktop) https://secure-assets.rubiconproject.com/static/psa/us/2.jpg - 34.5KiB (66%)
https://fthmb.tqn.com/WJnoyIwQpph8KegBLtVoplaj6q8=/600x400/filters:no_upscale()/about/Stocksy_txp25a64a19bZY100_Medium_1202884-5953f6023df78c1d4293722e.jpg - 23.4KiB (75%)
https://fthmb.tqn.com/3nE1VU49Mw8AZpiQxxEad1Mwv04=/600x400/filters:no_upscale()/about/sangriarecipes-596e3385845b3400119b8849.jpg - 14.2KiB (75%)
|
| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 576.
- The competing domain thekitchn.com has achieved a score of 562
Content
- The most common term on the website is your
- 207 Words / phrases were found at competitor "taste.com.au".
- The word or combination of words with the lowest median result regarding the frequency on the competitors website is offers from (based on first 10 subpages of examined domain).
- The competitor foodandwine.com has reached a value of 5 for the metric: "Average number of outgoing links to different domains".
- The competitor foodandwine.com has achieved a value of 67 for the metric: "Trust metric".
Social media
- The domain taste.com.au has an Instagram account.
- The main domain has an Instagram account.
- The domain thebalance.com has a Linkedin account.
- 100% of this group of domains has a Facebook account.
- alerts-new.social_media.competitor_fans_currently_FACEBOOK.0
Seo
- The URL https://www.thebalance.com/what-is-freelancing-1794415 is the most frequent url in our search engine rankings, which belongs to the competitor thebalance.com
- This free report has been updated for the competitor thebalance.com on 2020-02-06.
- In the search engine rankings below, the average position for the competitor taste.com.au is: 52.
- The competitor taste.com.au should get at least 227269 visitors from the search engine per month.
- The domain taste.com.au has the best search engine rankings average position.
Server
- The main domain has a number of pages indexed in the search engine of 58,100.
- The CSS of the competitor taste.com.au website accounts for7% of all data transfers.
- The competitor foodandwine.com website could compress the JS file http://gwiqcdn.globalwebindex.net/gwiq/gwiq.js and save 3.7KiB kb (27%).
- Static objects of the main domain are numerous and https://ak.sail-horizon.com/spm/spm.v1.min.js, https://secure-assets.rubiconproject.com/static/psa/us/2.jpg, https://tag.bounceexchange.com/2494/i.js, https://www.googletagmanager.com/gtm.js?id=GTM-M9C9CP9 could have information about their expiry date and be loaded from the cache of the browser.
- On the homepage of the main domain 1 CSS files can be identified.