Mini Content Marketing comparison of websites for thereformation.com
zappos.com
bebe.com
thereformation.com
de.topshop.com
quizclothing.co.uk
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
Metric | thereformation.com | zappos.com | de.topshop.com | bebe.com | quizclothing.co.uk | |
---|---|---|---|---|---|---|
Facebook fans | x | x | x | x | x | |
Tweets | x | x | x | x | x | |
Twitter followers | x | x | x | x | x | |
Twitter following (account is following) | x | x | x | x | x | |
Twitter likes | x | x | x | x | x | |
Instagram posts | x | x | x | x | x | |
Instagram followers | x | x | x | x | x | |
Instagram following (account is following) | x | x | x | x | x | |
Youtube | Youtube views | x | x | x | x | x |
Youtube subscribers | x | x | x | x | x | |
Youtube comments | x | x | x | x | x | |
Youtube videos | x | x | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
Metric | thereformation.com | zappos.com | de.topshop.com | bebe.com | quizclothing.co.uk |
---|---|---|---|---|---|
Number of Referring Backlinks (Content Popularity) (day) | 169,247 | 7,840,497 | 101,573 | 258,327 | 117,157 |
Number of Referring Domains (Content Popularity) (day) | 7,099 | 42,095 | 866 | 6,020 | 2,972 |
Number of URLs found in the index (day) | 3,550,572 | 8,132,470 | 272,069 | 137,211 | 1,439,327 |
Number of IPs that refer to domain (day) | 4,322 | 27,528 | 742 | 4,323 | 1,792 |
Number of subnets that refer to domain (day) | 3,261 | 17,113 | 528 | 3,488 | 1,290 |
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 9 | 115 | x | 20 | 7 |
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 92 | 679 | x | 44 | 12 |
Number of governmental and .gov - related domains that refer to domain (day) | 1 | 10 | x | 1 | x |
Number of government and .gov - related external backlinks that link to domain (day) | 1 | 30 | x | 1 | x |
The exact number of educational domains that refer to domain (day) | 8 | 99 | x | 19 | x |
Number of Backlinks from .EDU Domains (Content Popularity) (day) | 87 | 643 | x | 42 | x |
The exact number of government domains that refer to domain (day) | 1 | 8 | x | 1 | x |
The exact number of government links that refer to domain (day) | 1 | 28 | x | 1 | x |
Average number of outgoing links to unique domains for that domain (day) | 0 | 4 | 1 | 3 | 13 |
The number of outgoing links for this domain (day) | 0 | 5 | 1 | 4 | 18 |
Average number of internal links for domain (day) | 63 | 212 | 99 | 57 | 132 |
Link Strength of Referring Domains (Content Popularity) (day) | 49 | 56 | 38 | 44 | 50 |
Authority of Referring Domains (Content Popularity) (day) | 24 | 76 | 16 | 64 | 20 |
TrustMetric value for domain (day) - Majestic metric | 24 | 76 | 16 | 64 | 20 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
Page title Reformation |
|
Desktop speed score | 68 |
---|---|
Mobile speed score | 50 |
Mobile usability score | 94 |
Number of all page resources | 47 |
Number of static page resources | 24 |
Number of JS page resources | 11 |
Number of styles (CSS) page resources | 1 |
Total request weight | 11 kb |
HTML response weight | 141 kb |
CSS response weight | 419 kb |
Images response weight | 3015 kb |
JS response weight | 1062 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
Cache (desktop) by setting expiry date for https://connect.facebook.net/en_US/fbevents.js
https://connect.facebook.net/signals/config/571594179652980?v=2.7.18
https://www.google-analytics.com/analytics.js
|
Cache (mobile) by setting expiry date for https://connect.facebook.net/en_US/fbevents.js
https://connect.facebook.net/signals/config/571594179652980?v=2.7.18
https://www.google-analytics.com/analytics.js
|
Optimize image files (desktop) https://assets2.thereformation.com/app/public/assets/products/114798/original/desktop-homepage-2_(1).jpg?1499057348&i10c=img.resize(width:2048) - 56.6KiB (21%)
https://assets2.thereformation.com/app/public/assets/products/111638/original/swim-2.jpg?1496967778&i10c=img.resize(width:2048) - 53.8KiB (22%)
https://assets2.thereformation.com/app/public/assets/products/115025/original/desktop-homepage-2a.jpg?1499317682&i10c=img.resize(width:2048) - 52.1KiB (13%)
|
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 1240.
- The competing domain quizclothing.co.uk has achieved a score of 898
Content
- The word or combination of words with the worst "Count on Page" result is pupu hibiscus (based first 10 subpages of the domain under investigation).
- The term colors only appears on this website and not on the websites of the competition.
- Competitor zappos.com has achieved a value of 30 for the metric: "Number of incoming backlinks from .GOV and .GOV - like domains (daily value)".
- The achieved value for the metric: "Number of referring .EDU and similar to .EDU domains (daily value)" is 9 .
- The achieved value for the metric: "Number of referring .GOV and similar to .GOV domains (daily value)" is 1 .
Social media
- A link to Google+ was found on the competitors website: quizclothing.co.uk.
- 160% of this group of domains has a Instagram account.
- The number of Twitter fans belonging to the competitor zappos.com tweet account is 2494930 (since the last update).
- Number of Instagram followers, which belong to the competitor zappos.com has been 375223 since the last check.
- The number of Instagram Following for the competitor zappos.com instagram account is 528 (since the last update).
Seo
- The competitors (de.topshop.com) best performing keyword is topshop and it was found on the position 1
- This free report has been updated for the main domain on 2020-02-14.
- The average position in the search engine rankings for the main domain is 55.
- The competing websites have an average search engine position of 1247632 in our rankings.
- On average, the competitors get at least 2495265 visitors per month from the search engine.
Server
- Static objects of the competitor de.topshop.com are numerous and http://d3c3cq33003psk.cloudfront.net/opentag-31935-48684.js, http://decollector.tealeaf.ibmcloud.com/collector/switch/cb229bf822214636a6c50df5e3ede20c, http://s3-eu-west-1.amazonaws.com/qubit-etc/arcadia/uvbuilder.min.js, http://media.topshop.com/wcsstore/ConsumerDirectStorefrontAssetStore/images/colors/color14/cms/templates/static/template-0000011144/css/default.css could have information about their expiry date and be loaded from the cache of the browser.
- The number of Javascript resources (on the homepage of the competitor de.topshop.com) is 36 .
- Graphic files (on the homepage of the competitor de.topshop.com) have a size of 3187 kb.
- The HTML script of the competitor de.topshop.com weighs 5138 kb.
- Some links and buttons are too small and can cause problems for website visitors of the competitor de.topshop.com website.