Mini
Content Marketing comparison of websites for thenorthernecho.co.uk
theguardian.com
ndtv.com
standard.co.uk
standard.net
thenorthernecho.co.uk
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | thenorthernecho.co.uk | theguardian.com | ndtv.com | standard.co.uk | standard.net | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | x | 5935348 |
| Youtube subscribers | x | x | x | x | 7910 | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | 4561 |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | thenorthernecho.co.uk | theguardian.com | ndtv.com | standard.co.uk | standard.net |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 539,007 | 247,407,602 | 14,492,542 | 9,600,128 | 689,335 |
| Number of Referring Domains (Content Popularity) (day) | 11,901 | 726,461 | 82,606 | 92,895 | 11,241 |
| Number of URLs found in the index (day) | 841,360 | 7,349,878 | 2,723,971 | 1,271,511 | 231,919 |
| Number of IPs that refer to domain (day) | 8,517 | 323,779 | 54,665 | 57,936 | 8,224 |
| Number of subnets that refer to domain (day) | 5,981 | 118,839 | 29,964 | 31,804 | 6,192 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 84 | 4,007 | 543 | 505 | 114 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 829 | 566,317 | 22,350 | 9,479 | 788 |
| Number of governmental and .gov - related domains that refer to domain (day) | 20 | 900 | 159 | 69 | 19 |
| Number of government and .gov - related external backlinks that link to domain (day) | 1,163 | 16,466 | 2,708 | 477 | 945 |
| The exact number of educational domains that refer to domain (day) | 19 | 1,583 | 240 | 154 | 107 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 44 | 183,341 | 5,009 | 1,002 | 775 |
| The exact number of government domains that refer to domain (day) | x | 201 | 15 | 12 | 19 |
| The exact number of government links that refer to domain (day) | x | 4,041 | 91 | 34 | 945 |
| Average number of outgoing links to unique domains for that domain (day) | 4 | 1 | 7 | 0 | 3 |
| The number of outgoing links for this domain (day) | 6 | 2 | 10 | 1 | 6 |
| Average number of internal links for domain (day) | 33 | 6 | 122 | 56 | 30 |
| Link Strength of Referring Domains (Content Popularity) (day) | 40 | 90 | 69 | 67 | 46 |
| Authority of Referring Domains (Content Popularity) (day) | 25 | 83 | 62 | 61 | 52 |
| TrustMetric value for domain (day) - Majestic metric | 25 | 83 | 62 | 61 | 52 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title The Northern Echo : News, Sport, Business, Leisure from the North East and North Yorkshire |
|
| Desktop speed score | 59 |
|---|---|
| Mobile speed score | 48 |
| Mobile usability score | 99 |
| Number of all page resources | 236 |
| Number of static page resources | 87 |
| Number of JS page resources | 98 |
| Number of styles (CSS) page resources | 7 |
| Total request weight | 60 kb |
| HTML response weight | 413 kb |
| CSS response weight | 755 kb |
| Images response weight | 483 kb |
| JS response weight | 5566 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
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Avoid landing page redirects for the following chain of redirected URLs http://thenorthernecho.co.uk/
http://www.thenorthernecho.co.uk/
https://www.thenorthernecho.co.uk/
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Cache (desktop) by setting expiry date for https://a1.vdna-assets.com/analytics.js
https://api.optmnstr.com/v2/embed/27249
https://d2zv5rkii46miq.cloudfront.net/0/latest/cmp_shim.js
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Cache (mobile) by setting expiry date for https://a1.vdna-assets.com/analytics.js
https://api.optmnstr.com/v2/embed/27249
https://d2zv5rkii46miq.cloudfront.net/0/latest/cmp_shim.js
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Minify your CSS files (desktop) https://www.thenorthernecho.co.uk/resources/responsive-static/fonts/fontello/css/fontello.css?r=BGZErMyw - 692B (45%)
https://www.thenorthernecho.co.uk/resources/responsive-static/fonts/icomoon/style.css?r=BGZErMyw - 115B (11%)
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Minify your CSS files (mobile) https://www.thenorthernecho.co.uk/resources/responsive-static/fonts/fontello/css/fontello.css?r=BGZErMyw - 692B (45%)
https://www.thenorthernecho.co.uk/resources/responsive-static/fonts/icomoon/style.css?r=BGZErMyw - 115B (11%)
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Minify HTML files (desktop) https://www.thenorthernecho.co.uk/ - 8.4KiB (17%)
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Minify HTML files (mobile) https://www.thenorthernecho.co.uk/ - 8.4KiB (15%)
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Minify JavaScript files (desktop) https://www.thenorthernecho.co.uk/resources/shared/responsive-sync/?r=BGZErMyw - 12KiB (34%)
https://pixel.adsafeprotected.com/jload?anId=928741&campId=300x600&pubId=4010908950&chanId=168267750&placementId=3040873590&pubCreative=114176935470&pubOrder=1247508030&cb=1026138089 - 2.6KiB (22%)
https://pixel.adsafeprotected.com/jload?anId=928741&campId=280x130&pubId=2726756790&chanId=168267750&placementId=2620878150&pubCreative=138222088940&pubOrder=638695710&cb=886266214 - 2.6KiB (22%)
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Minify JavaScript files (mobile) https://www.thenorthernecho.co.uk/resources/shared/responsive-sync/?r=BGZErMyw - 12KiB (34%)
https://pixel.adsafeprotected.com/jload?anId=928741&campId=300x600&pubId=4010908950&chanId=168267750&placementId=3040873230&pubCreative=114178283790&pubOrder=1247508030&cb=43676445 - 2.6KiB (22%)
https://pixel.adsafeprotected.com/jload?anId=928741&campId=300x250&pubId=4010908950&chanId=168267750&placementId=2960107710&pubCreative=114178284270&pubOrder=1247508030&cb=216454412 - 2.6KiB (22%)
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Optimize image files (desktop) https://secure-assets.rubiconproject.com/static/psa/fr/57.jpg - 180.3KiB (76%)
https://secure-assets.rubiconproject.com/static/psa/fr/2.jpg - 10.6KiB (70%)
https://secure-assets.rubiconproject.com/static/psa/fr/10.jpg - 8.6KiB (61%)
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| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 900.
- The competing domain theguardian.com has achieved a score of 3088
Content
- The word or combination of words with the best median result regarding the frequency is darlington (based on first 10 subpages of examined domain).
- The ratio of the number of words and word combinations on the main domains to the benchmark of the competition sites is "165:166".
- The term london only occurs on the standard.co.uk website and not on the website of the main domain.
- The achieved value for the metric: "Number of incoming backlinks from .GOV and similar to .GOV domains (daily value)" is 1163 .
- The value achieved for the metric: "Authority of the referring domains" is 25 .
Social media
- A link to the Linkedin was found on the domain standard.net.
- The domain ndtv.com has an Instagram account.
- 20% of this group of domains has a Instagram account.
- 40% of this group of domains has a LinkedIn account.
- The competitor standard.net has created 4566 youtube videos.
Seo
- Of all the URLs found in the domain standard.co.uk, "https://www.standard.co.uk/" is the most frequently found URL in the search results.
- This free report has been updated for the competitor theguardian.com on 2020-02-17.
- The competitors (ndtv.com) best performing keyword is trending and it was found on the position 10
- The competitor ndtv.com should get at least 166052 visitors from the search engine per month.
- This free report has been updated for the main domain on 2020-02-12.
Server
- The desktop version of the website standard.co.uk had 71 points scored at Google Insights.
- On the homepage, belonging to ndtv.com 15 CSS files can be identified.
- The compression of the HTML together with INLINE CSS and JS enables the main domain website to save 8.4KiB kb each time the page is loaded.
- The number of Javascript resources (on the homepage of the main domain) is 98 .
- Some links and buttons are too small and can cause problems for website visitors of the main domain.