Mini
Content Marketing comparison of websites for thelocal.ch
theguardian.com
topuniversities.com
expatica.com
englishforum.ch
thelocal.ch
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | thelocal.ch | theguardian.com | topuniversities.com | englishforum.ch | expatica.com | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | x | x |
| Youtube subscribers | x | x | x | x | x | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | thelocal.ch | theguardian.com | topuniversities.com | englishforum.ch | expatica.com |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 715,124 | 247,407,602 | 1,769,128 | 798,740 | 6,296,172 |
| Number of Referring Domains (Content Popularity) (day) | 7,608 | 726,461 | 25,572 | 3,698 | 13,802 |
| Number of URLs found in the index (day) | 123,180 | 7,349,878 | 132,579 | 4,597,237 | 778,210 |
| Number of IPs that refer to domain (day) | 5,820 | 323,779 | 20,579 | 2,871 | 11,049 |
| Number of subnets that refer to domain (day) | 4,522 | 118,839 | 15,138 | 1,810 | 8,144 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 26 | 4,007 | 1,507 | 3 | 119 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 76 | 566,317 | 160,144 | 7 | 412 |
| Number of governmental and .gov - related domains that refer to domain (day) | 3 | 900 | 87 | 2 | 14 |
| Number of government and .gov - related external backlinks that link to domain (day) | 3 | 16,466 | 3,936 | 9 | 76 |
| The exact number of educational domains that refer to domain (day) | 18 | 1,583 | 369 | 1 | 70 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 50 | 183,341 | 47,891 | 1 | 275 |
| The exact number of government domains that refer to domain (day) | 1 | 201 | 6 | x | 7 |
| The exact number of government links that refer to domain (day) | 1 | 4,041 | 7 | x | 53 |
| Average number of outgoing links to unique domains for that domain (day) | 6 | 1 | 10 | 2 | 1 |
| The number of outgoing links for this domain (day) | 13 | 2 | 26 | 2 | 1 |
| Average number of internal links for domain (day) | 16 | 6 | 66 | 20 | 32 |
| Link Strength of Referring Domains (Content Popularity) (day) | 50 | 90 | 55 | 42 | 59 |
| Authority of Referring Domains (Content Popularity) (day) | 35 | 83 | 47 | 29 | 58 |
| TrustMetric value for domain (day) - Majestic metric | 35 | 83 | 47 | 29 | 58 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title The Local - Switzerland's News in English |
|
| Mobile usability score | 99 |
|---|---|
| Number of all page resources | 223 |
| Number of static page resources | 135 |
| Number of JS page resources | 40 |
| Number of styles (CSS) page resources | 10 |
| Total request weight | 46 kb |
| HTML response weight | 187 kb |
| CSS response weight | 50 kb |
| Images response weight | 10374 kb |
| JS response weight | 1964 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
|
Cache (desktop) by setting expiry date for https://www.pvcphtml5.ch/banners.css
https://use.typekit.net/eim0xoc.js
https://www.googletagservices.com/tag/js/gpt.js
|
|
Cache (mobile) by setting expiry date for https://use.typekit.net/eim0xoc.js
https://www.googletagservices.com/tag/js/gpt.js
https://connect.facebook.net/en_US/fbevents.js
|
|
Speed up server response time
Response time in 0.55 seconds
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Minify JavaScript files (desktop) https://www.thelocal.ch/misc/comparis/994x250/banners.js?fmt=5&lang=en?utm=utm_source%3Dweb%26utm_click%3D_ADCLICK_%26utm_medium%3Dbanner%26utm_campaign%3Dpv-dynamic-994x250%26utm_content%3Dinput - 1.3KiB (38%)
https://www.thelocal.ch/assets/js/common/global.js - 619B (59%)
|
|
Minify JavaScript files (mobile) https://www.thelocal.ch/assets/js/common/global.js - 619B (59%)
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Optimize image files (desktop) https://www.thelocal.ch/userdata/images/article/0d30e128471a8400fac5cb066c5f93b928ba66bb4c0331090c237cf4a2c019ad.jpg - 277.9KiB (95%)
https://www.thelocal.ch/userdata/images/article/e43f5cf5136411e7aaa86419a1beda74be463b05e4556bbda704bfb40f38787c.jpg - 273.8KiB (97%)
https://www.thelocal.ch/userdata/images/article/30b0f373ffda43dc6e5b263c337982d53f93c32fe579c459dc281f747c21d43b.jpg - 270.1KiB (98%)
|
| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 457.
- The competing domain englishforum.ch has achieved a score of 593
Content
- The word or combination of words with the best median result regarding the frequency on the competitors website is middot (based on first 10 subpages of examined domain).
- The word or combination of words with the lowest median result regarding the frequency on the competitors website is sparks major (based on first 10 subpages of examined domain).
- We think there is a blog section on the competitors website "topuniversities.com".
- Competitor theguardian.com has achieved a value of 4041 for the metric: "Number of incoming backlinks from .GOV domains (daily value)".
- The competitor theguardian.com has achieved a value of 90 for the metric: "Link power of the referring domains".
Social media
- 80% of this group of domains has a Facebook account.
- 20% of this group of domains has a Google+ account.
- 20% of this group of domains has a LinkedIn account.
- 0% of this group of domains has a Youtube account.
- The number of Twitter Following for the competitor topuniversities.com tweet account is 3782 (since the last update).
Seo
- The URL https://www.thelocal.ch/ occurs most frequently in the search engine results.
- The search engine rankings update for the main domain took place on 2020-02-07.
- Of all the URLs found in the domain englishforum.ch, "https://www.englishforum.ch/housing-general/8009-does-anteilscheine-mean-deposit.html" is the most frequently found URL in the search results.
- From this group of websites, the domain expatica.com has the best average position among in search engine rankings.
- The average number of visitors expected from the search engine for the competitors websites is 6711788.
Server
- The CSS of the main domain website accounts for0% of all data transfers.
- Static objects of the main domain are numerous and https://www.pvcphtml5.ch/banners.css, https://use.typekit.net/eim0xoc.js, https://www.googletagservices.com/tag/js/gpt.js, https://connect.facebook.net/en_US/fbevents.js could have information about their expiry date and be loaded from the cache of the browser.
- The compression of the HTML together with INLINE CSS and JS enables the competitor theguardian.com website to save 1.2KiB kb each time the page is loaded.
- The competitor's theguardian.com meta title is: News, sport and opinion from the Guardian's global edition | The Guardian .
- The entire CSS files of the competitor topuniversities.com homepage weighs 1257 kb.