Mini
Content Marketing comparison of websites for swissgrid.ch
ekz.ch
company.sbb.ch
swisslife.com
swissgrid.ch
50hertz.com
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | swissgrid.ch | ekz.ch | company.sbb.ch | swisslife.com | 50hertz.com | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | x | 200450 | x | x | x |
| Youtube subscribers | x | 375 | x | x | x | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | 126 | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | swissgrid.ch | ekz.ch | company.sbb.ch | swisslife.com | 50hertz.com |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 27,085 | 311,236 | 78,008 | 21,717 | 40,693 |
| Number of Referring Domains (Content Popularity) (day) | 1,400 | 810 | 664 | 1,484 | 1,100 |
| Number of URLs found in the index (day) | 796,887 | 4,764 | 23,686 | 26,969 | 70,849 |
| Number of IPs that refer to domain (day) | 1,195 | 563 | 553 | 988 | 863 |
| Number of subnets that refer to domain (day) | 950 | 416 | 453 | 878 | 728 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 1 | x | x | 6 | 1 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 1 | x | x | 16 | 1 |
| Number of governmental and .gov - related domains that refer to domain (day) | 3 | x | x | x | x |
| Number of government and .gov - related external backlinks that link to domain (day) | 8 | x | x | x | x |
| The exact number of educational domains that refer to domain (day) | x | x | x | 4 | x |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | x | x | x | 11 | x |
| The exact number of government domains that refer to domain (day) | x | x | x | x | x |
| The exact number of government links that refer to domain (day) | x | x | x | x | x |
| Average number of outgoing links to unique domains for that domain (day) | 0 | 2 | 6 | 0 | 0 |
| The number of outgoing links for this domain (day) | 0 | 3 | 12 | 0 | 0 |
| Average number of internal links for domain (day) | 1 | 8 | 120 | 33 | 57 |
| Link Strength of Referring Domains (Content Popularity) (day) | 39 | 43 | 44 | 40 | 38 |
| Authority of Referring Domains (Content Popularity) (day) | 24 | 44 | 46 | 51 | 24 |
| TrustMetric value for domain (day) - Majestic metric | 24 | 44 | 46 | 51 | 24 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title Swissgrid - Startseite |
|
| Desktop speed score | 62 |
|---|---|
| Mobile speed score | 48 |
| Mobile usability score | 74 |
| Number of all page resources | 87 |
| Number of static page resources | 78 |
| Number of JS page resources | 24 |
| Number of styles (CSS) page resources | 38 |
| Total request weight | 19 kb |
| HTML response weight | 54 kb |
| CSS response weight | 117 kb |
| Images response weight | 388 kb |
| JS response weight | 1156 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
|
Avoid landing page redirects for the following chain of redirected URLs http://swissgrid.ch/
https://swissgrid.ch/
https://www.swissgrid.ch/
https://www.swissgrid.ch/swissgrid/de/home.html
|
|
Cache (desktop) by setting expiry date for https://s.webtrends.com/js/webtrends.hm.js
https://www.swissgrid.ch/css/base/base.css
https://www.swissgrid.ch/css/base/basemod.css
|
|
Cache (mobile) by setting expiry date for https://s.webtrends.com/js/webtrends.hm.js
https://www.swissgrid.ch/css/base/base.css
https://www.swissgrid.ch/css/base/basemod.css
|
|
Minify your CSS files (desktop) https://www.swissgrid.ch/css/external/jquery-ui.css - 1.6KiB (28%)
https://www.swissgrid.ch/css/base/basemod.css - 836B (40%)
|
|
Minify your CSS files (mobile) https://www.swissgrid.ch/css/external/jquery-ui.css - 1.6KiB (28%)
https://www.swissgrid.ch/css/base/basemod.css - 836B (40%)
|
|
Minify HTML files (desktop) https://www.swissgrid.ch/swissgrid/de/home.html - 1.1KiB (15%)
|
|
Minify HTML files (mobile) https://www.swissgrid.ch/swissgrid/de/home.html - 1.1KiB (15%)
|
|
Minify JavaScript files (desktop) https://www.swissgrid.ch/js/cq-shared.js - 16.4KiB (62%)
https://www.swissgrid.ch/js/webtrends.js - 5.5KiB (35%)
https://s.webtrends.com/js/webtrends.hm.js - 3.5KiB (49%)
|
|
Minify JavaScript files (mobile) https://www.swissgrid.ch/js/cq-shared.js - 16.4KiB (62%)
https://www.swissgrid.ch/js/webtrends.js - 5.5KiB (35%)
https://s.webtrends.com/js/webtrends.hm.js - 3.5KiB (49%)
|
|
Optimize image files (desktop) https://www.swissgrid.ch/swissgrid/de/home/_jcr_content/image.img.jpg/1496327346317.jpg - 50.5KiB (31%)
https://www.swissgrid.ch/swissgrid/de/home/_jcr_content/par/bildverweisbox_1/image.img.jpg/1434699717550.jpg - 4.7KiB (23%)
https://www.swissgrid.ch/dam/resources/Icons_FollowUs/youtube.png - 1.1KiB (66%)
|
| Some texts on your page renders in a way that may be difficult for some of your visitors to read. (mobile) |
|
Configure a viewport for mobile page, ex.
<meta name="viewport" content="width=device-width, initial-scale=1">
|
| The page content is too wide for the viewport, forcing the user to scroll horizontally. (mobile) |
| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 595.
- The competing domain 50hertz.com has achieved a score of 415
Content
- The most common term on the website is zurück
- The word or combination of words with the lowest median result regarding the frequency on the competitors website is finanzstarke senioren (based on first 10 subpages of examined domain).
- The competitor "ekz.ch" probably has a legal disclosure subpage.
- The competitor ekz.ch has reached a value of 2 for the metric: "Average number of outgoing links to different domains".
- The competitor ekz.ch has achieved a value of 44 for the metric: "Trust metric - Majestic metric".
Social media
- 120% of this group of domains has a Twitter account.
- 40% of this group of domains has a Instagram account.
- The competitor ekz.ch has created 136 youtube videos.
- The number of Twitter tweets belonging to the competitor swisslife.com tweet account is 1186 (since the last update).
- The number of Twitter fans belonging to the competitor swisslife.com tweet account is 1613 (since the last update).
Seo
- In the search engine rankings above, the average position of the main domain is: 48.
- The main domain has a number of expected visitor coming from the search engine of 36236 per month (traffic).
- The average position in the search engine rankings for the website company.sbb.ch is 50.
- The competing websites have an average search engine position of 71640 in our rankings.
- The average number of visitors expected from the search engine for the competitors websites is 143280.
Server
- The page http://swissgrid.ch/ has 3 unnecessary redirects until it shows a URL with content.
- Javascript on the main domain hold 67% of all data transfers.
- Title of the homepage for the main domain is Swissgrid - Startseite .
- The desktop version of the main domain received an Insights value of 62 for the performance.
- The compression of the HTML together with INLINE CSS and JS enables the competitor ekz.ch website to save 1.1KiB kb each time the page is loaded.