Mini Content Marketing comparison of websites for swiss.com

hotelplan.ch

76%
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swiss.com

44%

easyjet.com

22%
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britishairways.com

15%
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brusselsairlines.com

13%
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Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric swiss.com hotelplan.ch brusselsairlines.com easyjet.com britishairways.com
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers 81900 987 x 698 x
Youtube comments x x x x x
Youtube videos 312 109 x 32 x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric swiss.com hotelplan.ch brusselsairlines.com easyjet.com britishairways.com
Number of Referring Backlinks (Content Popularity) (day) 2,624,077 257,117 3,258,107 1,899,789 4,987,723
Number of Referring Domains (Content Popularity) (day) 20,376 1,400 12,225 44,152 49,603
Number of URLs found in the index (day) 88,807 307,149 2,283,296 1,752,915 1,043,132
Number of IPs that refer to domain (day) 13,042 813 7,543 27,726 30,934
Number of subnets that refer to domain (day) 9,324 647 5,668 17,278 20,130
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 40 x 14 242 299
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 138 x 42 970 1,369
Number of governmental and .gov - related domains that refer to domain (day) 15 x 5 34 79
Number of government and .gov - related external backlinks that link to domain (day) 25 x 13 122 451
The exact number of educational domains that refer to domain (day) 18 x 6 110 126
Number of Backlinks from .EDU Domains (Content Popularity) (day) 64 x 22 406 469
The exact number of government domains that refer to domain (day) 2 x x 2 9
The exact number of government links that refer to domain (day) 4 x x 2 57
Average number of outgoing links to unique domains for that domain (day) 0 2 0 2 2
The number of outgoing links for this domain (day) 0 2 0 2 3
Average number of internal links for domain (day) 4 23 4 40 39
Link Strength of Referring Domains (Content Popularity) (day) 46 46 57 57 63
Authority of Referring Domains (Content Popularity) (day) 58 49 65 77 76
TrustMetric value for domain (day) - Majestic metric 58 49 65 77 76

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 1375.
  • The competing domain easyjet.com has achieved a score of 673

Content

  • The most common word or combination of words on the competitors Website: brusselsairlines.com is nicht
  • The word or combination of words with the worst "Count on Page" result on the competitors website is ccceaccess denied (based first 10 subpages of the domain under investigation).
  • 1248 Words / phrases were found at competitor "britishairways.com".
  • The word or combination of words with the best median result regarding the frequency on the competitors website is nicht gefunden (based on first 10 subpages of examined domain).
  • The competitor hotelplan.ch has achieved a value of 49 for the metric: "Trust metric - Majestic metric".

Social media

  • A link to Instagram was found on the competitors website hotelplan.ch.
  • The domain hotelplan.ch was defined as category: Travel Company on Facebook.
  • A link to Twitter was found on the main domain.
  • 60% of this group of domains has a Youtube account.
  • The main domain has reached a youtube subscribers number of 52900 (since the last update).

Seo

  • The average position in the search engine rankings for the website hotelplan.ch is 46.
  • The URL https://www.swiss.com/ch/de occurs most frequently in the search engine results.
  • The average position in the search engine rankings for the main domain is 43.
  • The domain :domain is the competitor with the most expected visitors per month from the search engine
  • The competing websites have an average search engine position of 1280414 in our rankings.

Server

  • The competitor`s hotelplan.ch size of the website should reach 65,600 pages.
  • The compression of the HTML together with INLINE CSS and JS enables the competitor hotelplan.ch website to save 1.7KiB kb each time the page is loaded.
  • Graphic files (on the homepage of the competitor brusselsairlines.com) have a size of 98 kb.
  • The mobile version of the competitor hotelplan.ch achieved 70 points for the server response and website loading times in the Google Insights test.
  • The page http://brusselsairlines.com/ has 2 unnecessary redirects until it shows a URL with content.