Mini
Content Marketing comparison of websites for store.nba.com
sbnation.com
nflshop.com
sportsmemorabilia.com
store.nba.com
basketball.realgm.com
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | store.nba.com | sbnation.com | basketball.realgm.com | nflshop.com | sportsmemorabilia.com | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | x | 485604 |
| Youtube subscribers | x | x | x | x | 2310 | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | 1283 |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | store.nba.com | sbnation.com | basketball.realgm.com | nflshop.com | sportsmemorabilia.com |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 485,113 | 113,739,605 | 502,610 | 4,557,990 | 537,381 |
| Number of Referring Domains (Content Popularity) (day) | 3,925 | 55,144 | 4,303 | 6,515 | 2,840 |
| Number of URLs found in the index (day) | 390,852 | 1,937,372 | 2,061,031 | 2,122,799 | 1,645,725 |
| Number of IPs that refer to domain (day) | 2,912 | 37,394 | 3,357 | 4,519 | 2,236 |
| Number of subnets that refer to domain (day) | 2,382 | 22,410 | 2,679 | 3,461 | 1,612 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 5 | 403 | 11 | 17 | 17 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 15 | 6,881 | 87 | 6,736 | 1,486 |
| Number of governmental and .gov - related domains that refer to domain (day) | x | 29 | x | 1 | 1 |
| Number of government and .gov - related external backlinks that link to domain (day) | x | 151 | x | 3 | 2 |
| The exact number of educational domains that refer to domain (day) | 5 | 228 | 8 | 12 | 16 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 15 | 2,117 | 68 | 59 | 50 |
| The exact number of government domains that refer to domain (day) | x | 12 | x | 1 | 1 |
| The exact number of government links that refer to domain (day) | x | 91 | x | 3 | 2 |
| Average number of outgoing links to unique domains for that domain (day) | 3 | 50 | 5 | 2 | 1 |
| The number of outgoing links for this domain (day) | 8 | 59 | 6 | 8 | 1 |
| Average number of internal links for domain (day) | 137 | 27 | 345 | 174 | 258 |
| Link Strength of Referring Domains (Content Popularity) (day) | 45 | 75 | 56 | 55 | 62 |
| Authority of Referring Domains (Content Popularity) (day) | 40 | 63 | 55 | 61 | 46 |
| TrustMetric value for domain (day) - Majestic metric | 40 | 63 | 55 | 61 | 46 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title NBA Store | The Official NBA Online Store | Jerseys, Fashion, Accessories and More |
|
| Desktop speed score | 46 |
|---|---|
| Mobile speed score | 31 |
| Mobile usability score | 62 |
| Number of all page resources | 151 |
| Number of static page resources | 107 |
| Number of JS page resources | 23 |
| Number of styles (CSS) page resources | 2 |
| Total request weight | 30 kb |
| HTML response weight | 141 kb |
| CSS response weight | 340 kb |
| Images response weight | 1816 kb |
| JS response weight | 1630 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
|
Avoid landing page redirects for the following chain of redirected URLs http://store.nba.com/
https://store.nba.com/
https://www.nbastore.eu/?portal=QYHJ9CFB&CMP=FUS-QYHJ9CFB
https://www.nbastore.eu/stores/nba/default.aspx
https://www.nbastore.eu/stores/nba/fr
|
|
Cache (desktop) by setting expiry date for https://analytics.webgains.io/clk.min.js
https://d2hkbi3gan6yg6.cloudfront.net/visscore.tag.min.js
https://static1.fanobject.com//stores/nba/artwork/common/home/teamselector/56px--Cavaliers.png
|
|
Cache (mobile) by setting expiry date for https://analytics.webgains.io/clk.min.js
https://d2hkbi3gan6yg6.cloudfront.net/visscore.tag.min.js
https://static1.fanobject.com//stores/nba/artwork/common/home/teamselector/56px--Cavaliers.png
|
|
Minify HTML files (desktop) https://tags.rd.linksynergy.com/pix/5903?type=pos&href=https%3A%2F%2Fwww.nbastore.eu%2Fstores%2Fnba%2Ffr&_rm_fire3p=true - 1.2KiB (26%)
|
|
Minify HTML files (mobile) https://tags.rd.linksynergy.com/pix/5903?type=pos&href=https%3A%2F%2Fwww.nbastore.eu%2Fstores%2Fnba%2Ffr&_rm_fire3p=true - 1.2KiB (26%)
|
|
Minify JavaScript files (desktop) https://tags.rd.linksynergy.com/js/5903 - 1.1KiB (25%)
|
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Minify JavaScript files (mobile) https://tags.rd.linksynergy.com/js/5903 - 1.1KiB (25%)
|
|
Optimize image files (desktop) https://static1.fanobject.com/stores/nba/artwork/french/M&N_Camo_FRE.jpg - 74.9KiB (30%)
https://static2.fanobject.com/stores/nba/artwork/french/Jersey_Offer_FRE.jpg - 52.6KiB (28%)
https://static1.fanobject.com/stores/nba/artwork/french/C&S_d_carousel_FRE.jpg - 42.4KiB (30%)
|
| Some texts on your page renders in a way that may be difficult for some of your visitors to read. (mobile) |
|
Configure a viewport for mobile page, ex.
<meta name="viewport" content="width=device-width, initial-scale=1">
|
| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 1365.
- The competing domain nflshop.com has achieved a score of 1635
Content
- 138 words or phrases (two word combinations) were found on the main domain.
- Competitor nflshop.com has achieved a value of 17 for the metric: "Number of referring .EDU and .EDU-like domains (daily value)".
- The competitor nflshop.com achieved a value of 59 for the metric: "Number of backlinks from .EDU domains (daily value)".
- The achieved value for the metric: "Number of URLs found in the index (daily value)" is 390852.
- The achieved value for the metric: "Number of referring domains from different IP C blocks" is 2382 .
Social media
- The main domain has a Twitter account.
- The domain sportsmemorabilia.com has a Google+ account.
- A link to Instagram was found on the competitors website sportsmemorabilia.com.
- On Instagram, the main domain is followed by 616977 followers.
- The competitor sportsmemorabilia.com youtube account has reached a subscribers number of 2360 (since the last update)
Seo
- The average position in the search engine rankings for the website sbnation.com is 59.
- The URL http://store.nba.com/Boston_Celtics_Gear occurs most frequently in the search engine results.
- The search engine rankings update for the main domain took place on 2020-02-16.
- The average position in the search engine rankings for the main domain is 58.
- The competing websites have an average search engine position of 56915 in our rankings.
Server
- The competitor`s nflshop.com size of the website should reach 255,000 pages.
- The competitor basketball.realgm.com website could compress the JS file http://tags.expo9.exponential.com/tags/RealGM/ROS/tags.js and save 3.9KiB kb (29%).
- The content of the competitor basketball.realgm.com website is allowed wider than viewport. This will likely require visitors to scroll horizontally.
- The server of the competitor nflshop.com responded within0 seconds.
- The total amount of the website requests on the main domain was calculated at 30 kb.