Mini Content Marketing comparison of websites for snowmobil.com

frank-motorgeraete.de

57%
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motorland.de

33%
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endress-shop.de

33%
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snowmobil.com

26%

shop.hma.ch

26%
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Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric snowmobil.com shop.hma.ch motorland.de endress-shop.de frank-motorgeraete.de
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric snowmobil.com shop.hma.ch motorland.de endress-shop.de frank-motorgeraete.de
Number of Referring Backlinks (Content Popularity) (day) 869 65,603 46,719 1,841 595
Number of Referring Domains (Content Popularity) (day) 90 45 715 205 21
Number of URLs found in the index (day) 323,739 24,727 64,509 13,652 4,393
Number of IPs that refer to domain (day) 84 32 326 146 17
Number of subnets that refer to domain (day) 83 32 280 123 17
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) x x x x x
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) x x x x x
Number of governmental and .gov - related domains that refer to domain (day) x x x x x
Number of government and .gov - related external backlinks that link to domain (day) x x x x x
The exact number of educational domains that refer to domain (day) x x x x x
Number of Backlinks from .EDU Domains (Content Popularity) (day) x x x x x
The exact number of government domains that refer to domain (day) x x x x x
The exact number of government links that refer to domain (day) x x x x x
Average number of outgoing links to unique domains for that domain (day) 2 1 2 5 1
The number of outgoing links for this domain (day) 2 1 2 5 1
Average number of internal links for domain (day) 76 42 61 87 131
Link Strength of Referring Domains (Content Popularity) (day) 9 27 47 29 12
Authority of Referring Domains (Content Popularity) (day) 14 15 40 39 11
TrustMetric value for domain (day) - Majestic metric 14 15 40 39 11

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Motorgeräte Fritzsch GmbH
Desktop speed score 78
Mobile speed score 65
Mobile usability score 59
Number of all page resources 26
Number of static page resources 25
Number of JS page resources 2
Number of styles (CSS) page resources 2
Total request weight 2 kb
HTML response weight 33 kb
CSS response weight 32 kb
Images response weight 156 kb
JS response weight 79 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
http://www.haecksler.com/ebaybilder/sommerblumen.jpg
http://shield.sitelock.com/shield/snowmobil.com
http://www.snowmobil.com/templates/xtc5/javascript/jquery.js
Cache (mobile) by setting expiry date for
http://www.haecksler.com/ebaybilder/sommerblumen.jpg
http://shield.sitelock.com/shield/snowmobil.com
http://www.snowmobil.com/templates/xtc5/javascript/jquery.js
Speed up server response time
Response time in 0.22 seconds
Minify your CSS files (desktop)
http://www.snowmobil.com/templates/xtc5/stylesheet.css - 5.7KiB (20%)
Minify your CSS files (mobile)
http://www.snowmobil.com/templates/xtc5/stylesheet.css - 5.7KiB (20%)
Minify HTML files (desktop)
http://snowmobil.com/ - 15.4KiB (47%)
Minify HTML files (mobile)
http://snowmobil.com/ - 15.3KiB (47%)
Optimize image files (desktop)
http://www.haecksler.com/ebaybilder/sommerblumen.jpg - 6.5KiB (20%)
http://shield.sitelock.com/shield/snowmobil.com - 5KiB (34%)
https://www.testit.de/images_preisvergleich/testit.de.png - 3KiB (47%)
Some texts on your page renders in a way that may be difficult for some of your visitors to read. (mobile)
Configure a viewport for mobile page, ex.
<meta name="viewport" content="width=device-width, initial-scale=1">
The page content is too wide for the viewport, forcing the user to scroll horizontally. (mobile)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 630.
  • The competing domain endress-shop.de has achieved a score of 787

Content

  • For the popular word anfrage, this would be a similar word combination: anfrage inkl
  • The word or combination of words with the best median result regarding the frequency on the competitors website is anfrage (based on first 10 subpages of examined domain).
  • The word or combination of words with the lowest median result regarding the frequency on the competitors website is viking shop (based on first 10 subpages of examined domain).
  • 176 words or phrases (two word combinations) were found on the main domain.
  • The term kontakt only appears on one competitor's website - motorland.de.

Social media

  • A link to Twitter has been found on the domain endress-shop.de.
  • 20% of this group of domains has a Twitter account.
  • 20% of this group of domains has a Instagram account.
  • 0% of this group of domains has a Youtube account.
  • alerts-new.social_media.competitor_fans_currently_FACEBOOK.0

Seo

  • This free report has been updated for the competitor motorland.de on 2020-02-09.
  • The best position ever found for the competitor endress-shop.de was 23 and it was found the keyword :keyword.
  • The best position ever found for the main domain was 1 and it was found the keyword :keyword.
  • The domain shop.hma.ch has the best search engine rankings average position.
  • The domain :domain is the competitor with the most expected visitors per month from the search engine

Server

  • The CSS file on the competitor shop.hma.ch http://shop.hma.ch/pages/mod/imageSlider/slider.css could be compressed to save 78% - 853B kb.
  • The desktop version of the website motorland.de had 69 points scored at Google Insights.
  • The number of static elements on the motorland.de page is 135.
  • The HTML script of the competitor motorland.de weighs 618 kb.
  • The server of the main domain responded within0.22 seconds.