Mini
Content Marketing comparison of websites for skechers.com
reno.de
skechers.com
schuhe.de
on-running.com
schuhcenter.de
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | skechers.com | schuhe.de | schuhcenter.de | reno.de | on-running.com | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | 24648398 | 1342060 | x | x | x |
| Youtube subscribers | 866 | 153 | x | x | x | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | 13 | 47 | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | skechers.com | schuhe.de | schuhcenter.de | reno.de | on-running.com |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 5,917,190 | 746,585 | 47,071 | 32,424 | 71,920 |
| Number of Referring Domains (Content Popularity) (day) | 10,863 | 1,337 | 1,082 | 1,488 | 2,526 |
| Number of URLs found in the index (day) | 428,847 | 2,534,048 | 777,009 | 2,772 | 141,436 |
| Number of IPs that refer to domain (day) | 7,619 | 690 | 600 | 854 | 2,040 |
| Number of subnets that refer to domain (day) | 5,683 | 544 | 515 | 694 | 1,650 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 27 | x | x | x | x |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 56,498 | x | x | x | x |
| Number of governmental and .gov - related domains that refer to domain (day) | 2 | x | x | x | x |
| Number of government and .gov - related external backlinks that link to domain (day) | 7 | x | x | x | x |
| The exact number of educational domains that refer to domain (day) | 19 | x | x | x | x |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 95 | x | x | x | x |
| The exact number of government domains that refer to domain (day) | 2 | x | x | x | x |
| The exact number of government links that refer to domain (day) | 7 | x | x | x | x |
| Average number of outgoing links to unique domains for that domain (day) | 10 | 3 | 1 | 0 | 7 |
| The number of outgoing links for this domain (day) | 10 | 4 | 1 | 0 | 8 |
| Average number of internal links for domain (day) | 104 | 63 | 79 | 1 | 44 |
| Link Strength of Referring Domains (Content Popularity) (day) | 51 | 58 | 45 | 36 | 41 |
| Authority of Referring Domains (Content Popularity) (day) | 64 | 45 | 43 | 39 | 30 |
| TrustMetric value for domain (day) - Majestic metric | 64 | 45 | 43 | 39 | 30 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title Shop for SKECHERS Shoes, Sneakers, Sport, Performance, Sandals and Boots - SKECHERS USA Official Site |
|
| Desktop speed score | 63 |
|---|---|
| Mobile speed score | 47 |
| Mobile usability score | 97 |
| Number of all page resources | 114 |
| Number of static page resources | 64 |
| Number of JS page resources | 40 |
| Number of styles (CSS) page resources | 10 |
| Total request weight | 22 kb |
| HTML response weight | 154 kb |
| CSS response weight | 362 kb |
| Images response weight | 600 kb |
| JS response weight | 7558 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
|
Avoid landing page redirects for the following chain of redirected URLs http://skechers.com/
http://www.skechers.com/
https://www.skechers.com/
https://www.skechers.com/en-us/
|
|
Cache (desktop) by setting expiry date for https://s.yimg.com/wi/ytc.js
https://skechers-salesforce.s3.amazonaws.com/css/skechers-min.css
https://static.hotjar.com/c/hotjar-204880.js?sv=5
|
|
Cache (mobile) by setting expiry date for https://s.yimg.com/wi/ytc.js
https://skechers-salesforce.s3.amazonaws.com/css/skechers-min.css
https://static.hotjar.com/c/hotjar-204880.js?sv=5
|
|
Speed up server response time
Response time in https://developers.google.com/speed/docs/insights/Server
|
|
Minify your CSS files (desktop) https://skechers-salesforce.s3.amazonaws.com/css/skechers-min.css - 28.7KiB (20%)
|
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Minify your CSS files (mobile) https://skechers-salesforce.s3.amazonaws.com/css/skechers-min.css - 28.7KiB (20%)
|
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Minify HTML files (desktop) https://cloud.emails.skechers.com/Forms?Form=EndOfSeason - 519B (15%)
|
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Minify HTML files (mobile) https://cloud.emails.skechers.com/Forms?Form=EndOfSeason - 519B (15%)
|
|
Optimize image files (desktop) https://d1cqn9io517pa4.cloudfront.net/cms/en_us/SKX35872_Q1-19-FEB-HOME-2250-ENERGY-D_LITES-BANNER-REFRESH_WEB_1615x635_3771db490f7c.jpg - 90.5KiB (40%)
https://d1cqn9io517pa4.cloudfront.net/cms/en_us/SKX35872_Q1-19-FEB-HOME-2250-ENERGY-D_LITES-BANNER-REFRESH_MOBILE_704x740_a475f5b3b6e2.jpg - 55.2KiB (39%)
|
| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 1234.
- The competing domain reno.de has achieved a score of 1631
Content
- The most common word or combination of words on the competitors Website: schuhe.de is euro
- The word or combination of words with the lowest median result regarding the frequency on the competitors website is kaufen sportschuhe (based on first 10 subpages of examined domain).
- We think there is a blog section on the main domain website.
- The term bestseller winter only appears on this website and not on the websites of the competition.
- The term that appears on all competitors websites, but not on the website of the main domain, is sohle.
Social media
- The domain schuhcenter.de has a Google+ account.
- The main domain category on Facebook is "Product/Service".
- alerts-new.social_media.competitor_fans_currently_FACEBOOK.0
- The number of Twitter Following for the main domain is 248 (since the last update).
- The main domain has created 16 youtube videos.
Seo
- The URL https://www.schuhcenter.de/fussballschuhe.html is the most frequent url in our search engine rankings, which belongs to the competitor schuhcenter.de
- In the search engine rankings below, the average position for the competitor reno.de is: 44.
- The competitor schuhcenter.de should get at least 819484 visitors from the search engine per month.
- The URL https://www.skechers.com/en-us/mens-shoes is the most common search engine result in our search engine rankings
- In the search engine rankings above, the average position of the main domain is: 59.
Server
- The entire CSS files of the competitor schuhe.de homepage weighs 647 kb.
- The page http://skechers.com/ has 3 unnecessary redirects until it shows a URL with content.
- The CSS of the main domain website accounts for3% of all data transfers.
- Javascript on the main domain hold 88% of all data transfers.
- The compression of the HTML together with INLINE CSS and JS enables the main domain website to save 519B kb each time the page is loaded.