Mini
Content Marketing comparison of websites for skechers.com
reno.de
skechers.com
schuhe.de
on-running.com
schuhcenter.de
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | skechers.com | schuhe.de | schuhcenter.de | reno.de | on-running.com | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | 116326358 | 1342060 | x | x | x |
| Youtube subscribers | 883 | 153 | x | x | x | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | 20 | 47 | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | skechers.com | schuhe.de | schuhcenter.de | reno.de | on-running.com |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 5,917,190 | 746,585 | 47,071 | 32,424 | 71,920 |
| Number of Referring Domains (Content Popularity) (day) | 10,863 | 1,337 | 1,082 | 1,488 | 2,526 |
| Number of URLs found in the index (day) | 428,847 | 2,534,048 | 777,009 | 2,772 | 141,436 |
| Number of IPs that refer to domain (day) | 7,619 | 690 | 600 | 854 | 2,040 |
| Number of subnets that refer to domain (day) | 5,683 | 544 | 515 | 694 | 1,650 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 27 | x | x | x | x |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 56,498 | x | x | x | x |
| Number of governmental and .gov - related domains that refer to domain (day) | 2 | x | x | x | x |
| Number of government and .gov - related external backlinks that link to domain (day) | 7 | x | x | x | x |
| The exact number of educational domains that refer to domain (day) | 19 | x | x | x | x |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 95 | x | x | x | x |
| The exact number of government domains that refer to domain (day) | 2 | x | x | x | x |
| The exact number of government links that refer to domain (day) | 7 | x | x | x | x |
| Average number of outgoing links to unique domains for that domain (day) | 10 | 3 | 1 | 0 | 7 |
| The number of outgoing links for this domain (day) | 10 | 4 | 1 | 0 | 8 |
| Average number of internal links for domain (day) | 104 | 63 | 79 | 1 | 44 |
| Link Strength of Referring Domains (Content Popularity) (day) | 51 | 58 | 45 | 36 | 41 |
| Authority of Referring Domains (Content Popularity) (day) | 64 | 45 | 43 | 39 | 30 |
| TrustMetric value for domain (day) - Majestic metric | 64 | 45 | 43 | 39 | 30 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title Shop for SKECHERS Shoes, Sneakers, Sport, Performance, Sandals and Boots - SKECHERS USA Official Site |
|
| Desktop speed score | 63 |
|---|---|
| Mobile speed score | 47 |
| Mobile usability score | 97 |
| Number of all page resources | 114 |
| Number of static page resources | 64 |
| Number of JS page resources | 40 |
| Number of styles (CSS) page resources | 10 |
| Total request weight | 22 kb |
| HTML response weight | 154 kb |
| CSS response weight | 362 kb |
| Images response weight | 600 kb |
| JS response weight | 7558 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
|
Avoid landing page redirects for the following chain of redirected URLs http://skechers.com/
http://www.skechers.com/
https://www.skechers.com/
https://www.skechers.com/en-us/
|
|
Cache (desktop) by setting expiry date for https://s.yimg.com/wi/ytc.js
https://skechers-salesforce.s3.amazonaws.com/css/skechers-min.css
https://static.hotjar.com/c/hotjar-204880.js?sv=5
|
|
Cache (mobile) by setting expiry date for https://s.yimg.com/wi/ytc.js
https://skechers-salesforce.s3.amazonaws.com/css/skechers-min.css
https://static.hotjar.com/c/hotjar-204880.js?sv=5
|
|
Speed up server response time
Response time in https://developers.google.com/speed/docs/insights/Server
|
|
Minify your CSS files (desktop) https://skechers-salesforce.s3.amazonaws.com/css/skechers-min.css - 28.7KiB (20%)
|
|
Minify your CSS files (mobile) https://skechers-salesforce.s3.amazonaws.com/css/skechers-min.css - 28.7KiB (20%)
|
|
Minify HTML files (desktop) https://cloud.emails.skechers.com/Forms?Form=EndOfSeason - 519B (15%)
|
|
Minify HTML files (mobile) https://cloud.emails.skechers.com/Forms?Form=EndOfSeason - 519B (15%)
|
|
Optimize image files (desktop) https://d1cqn9io517pa4.cloudfront.net/cms/en_us/SKX35872_Q1-19-FEB-HOME-2250-ENERGY-D_LITES-BANNER-REFRESH_WEB_1615x635_3771db490f7c.jpg - 90.5KiB (40%)
https://d1cqn9io517pa4.cloudfront.net/cms/en_us/SKX35872_Q1-19-FEB-HOME-2250-ENERGY-D_LITES-BANNER-REFRESH_MOBILE_704x740_a475f5b3b6e2.jpg - 55.2KiB (39%)
|
| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 1234.
- The competing domain reno.de has achieved a score of 1631
Content
- The most common term on the website is schuh
- 711 words or phrases (two word combinations) were found on the main domain.
- The term haves only occurs on the schuhe.de website and not on the website of the main domain.
- Competitor reno.de has reached a value of 2772 for the metric: "Number of URLs found in the index (daily value)".
- The competitor reno.de has achieved a value of 694 for the metric: "Number of referring domains from different IP C blocks".
Social media
- A link to Instagram was found on the competitors website on-running.com.
- A link to Youtube was found on the user domain.
- 80% of this group of domains has a Facebook account.
- 80% of this group of domains has a Instagram account.
- The competitor schuhe.de youtube account has reached a subscribers number of 148 (since the last update)
Seo
- Of all the URLs found in the domain on-running.com, "https://www.on-running.com/de-ch" is the most frequently found URL in the search results.
- In the search engine rankings below, the average position for the competitor reno.de is: 44.
- The search engine rankings update for the main domain took place on 2020-02-07.
- The number of visitors from the search engine to the main domain is 1015500 per month.
- From this group of websites, the domain reno.de has the best average position among in search engine rankings.
Server
- The competitor`s on-running.com size of the website should reach 122,000 pages.
- Static objects of the main domain are numerous and https://s.yimg.com/wi/ytc.js, https://skechers-salesforce.s3.amazonaws.com/hgg/2018/images/week1/popup-background.png, https://static.hotjar.com/c/hotjar-204880.js?sv=5, https://cdn.optimizely.com/js/4975470411.js could have information about their expiry date and be loaded from the cache of the browser.
- The main domain website could compress the JS file https://photorankapi-a.akamaihd.net/customers/216832/media/recent?auth_token=a754fd5e517d46a6a53548cc620c50d143214f2879f1cd6b9dd98f41c7e24bfa&version=v2.2&wrap_responses=1&count=25 and save 6.2KiB kb (15%).
- The number of Javascript resources (on the homepage of the main domain) is 41 .
- The server of the main domain responded within0 seconds.