Mini
Content Marketing comparison of websites for securelist.com
gdata.ch
gdata.de
emsisoft.com
securelist.com
fireeye.com
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | securelist.com | gdata.ch | gdata.de | fireeye.com | emsisoft.com | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | x | x |
| Youtube subscribers | x | x | x | x | x | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | securelist.com | gdata.ch | gdata.de | fireeye.com | emsisoft.com |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 9,726,509 | 4,391 | 230,901 | 1,487,530 | 2,566,218 |
| Number of Referring Domains (Content Popularity) (day) | 24,257 | 132 | 4,632 | 17,313 | 9,166 |
| Number of URLs found in the index (day) | 146,171 | 1,050 | 6,977 | 130,072 | 3,129,257 |
| Number of IPs that refer to domain (day) | 18,853 | 94 | 3,287 | 13,585 | 7,428 |
| Number of subnets that refer to domain (day) | 13,715 | 89 | 2,457 | 9,816 | 5,748 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 176 | x | 5 | 181 | 39 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 2,215 | x | 15 | 2,232 | 97 |
| Number of governmental and .gov - related domains that refer to domain (day) | 44 | x | x | 63 | 12 |
| Number of government and .gov - related external backlinks that link to domain (day) | 257 | x | x | 710 | 62 |
| The exact number of educational domains that refer to domain (day) | 93 | x | x | 120 | 16 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 1,121 | x | x | 729 | 35 |
| The exact number of government domains that refer to domain (day) | 8 | x | x | 30 | 5 |
| The exact number of government links that refer to domain (day) | 86 | x | x | 492 | 43 |
| Average number of outgoing links to unique domains for that domain (day) | 3 | 17 | 3 | 6 | 2 |
| The number of outgoing links for this domain (day) | 39 | 26 | 9 | 7 | 2 |
| Average number of internal links for domain (day) | 50 | 62 | 24 | 55 | 20 |
| Link Strength of Referring Domains (Content Popularity) (day) | 55 | 28 | 39 | 57 | 67 |
| Authority of Referring Domains (Content Popularity) (day) | 29 | 28 | 47 | 38 | 61 |
| TrustMetric value for domain (day) - Majestic metric | 29 | 28 | 47 | 38 | 61 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title Securelist - Information about Viruses, Hackers and Spam |
|
| Desktop speed score | 55 |
|---|---|
| Mobile speed score | 46 |
| Mobile usability score | 99 |
| Number of all page resources | 232 |
| Number of static page resources | 209 |
| Number of JS page resources | 27 |
| Number of styles (CSS) page resources | 5 |
| Total request weight | 29 kb |
| HTML response weight | 209 kb |
| CSS response weight | 592 kb |
| Images response weight | 2906 kb |
| JS response weight | 2335 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
|
Cache (desktop) by setting expiry date for https://munchkin.marketo.net/munchkin.js
https://cdn.optimizely.com/js/3431070370.js
https://static.doubleclick.net/instream/ad_status.js
|
|
Cache (mobile) by setting expiry date for https://munchkin.marketo.net/munchkin.js
https://cdn.optimizely.com/js/3431070370.js
https://static.doubleclick.net/instream/ad_status.js
|
|
Speed up server response time
Response time in 1.9 seconds
|
|
Minify JavaScript files (desktop) https://connect.facebook.net/en_US/fbds.js - 693B (33%)
|
|
Minify JavaScript files (mobile) https://connect.facebook.net/en_US/fbds.js - 693B (33%)
|
|
Optimize image files (desktop) https://kasperskycontenthub.com/securelist/files/2017/06/Banner_290x400_Feed_SL.jpg - 91.3KiB (40%)
https://trtpost-wpengine.netdna-ssl.com/files/2014/12/shutterstock_219436963-300x198.jpg - 52KiB (80%)
https://trtpost-wpengine.netdna-ssl.com/files/2015/02/i-spy--300x200.jpg - 41.6KiB (68%)
|
| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 618.
- The competing domain emsisoft.com has achieved a score of 697
Content
- For the popular word data, this would be a similar word combination: datajob, data mobile, data internet, data internet, data simply
- The word or combination of words with the worst "Count on Page" result on the competitors website is scanner multi (based first 10 subpages of the domain under investigation).
- The word or combination of words with the best median result regarding the frequency on the competitors website is security (based on first 10 subpages of examined domain).
- We think there is a blog section on the competitors website "gdata.ch".
- The word or combination of words with the worst "Count on Page" result is software vulnerabilities (based first 10 subpages of the domain under investigation).
Social media
- A link to Twitter was found on the main domain.
- The main domain has a LinkedIn account.
- 0% of this group of domains has a Instagram account.
- alerts-new.social_media.competitor_fans_currently_FACEBOOK.0
- On Facebook, the main domain is followed by 30023 fans.
Seo
- Of all the URLs found in the domain gdata.de, "https://www.gdata.de/antivirus-fuer-windows" is the most frequently found URL in the search results.
- The main domain's best performing keyword is titanium and it was found on the position 6
- The domain emsisoft.com has the best search engine rankings average position.
- The domain :domain is the competitor with the most expected visitors per month from the search engine
- The competing websites have an average search engine position of 96057 in our rankings.
Server
- The main domain size of the website should reach 13,300 pages.
- The number of static elements on the gdata.de page is 36.
- Some links and buttons are too small and can cause problems for website visitors of the competitor gdata.de website.
- Javascript on the main domain hold 39% of all data transfers.
- The entire HTML files of the main domain homepage weighs 209 kb.