Mini
Content Marketing comparison of websites for schott.com
schott.com
Other competitor
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | schott.com | |
|---|---|---|
Facebook
|
Facebook fans | x |
Twitter
|
Tweets | x |
| Twitter followers | x | |
| Twitter following (account is following) | x | |
| Twitter likes | x | |
Instagram
|
Instagram posts | 175 |
| Instagram followers | 2013 | |
| Instagram following (account is following) | 48 | |
Youtube
|
Youtube views | 98222 |
| Youtube subscribers | 143 | |
| Youtube comments | x | |
| Youtube videos | 39 |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | schott.com |
|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 623,134 |
| Number of Referring Domains (Content Popularity) (day) | 7,352 |
| Number of URLs found in the index (day) | 414,304 |
| Number of IPs that refer to domain (day) | 5,020 |
| Number of subnets that refer to domain (day) | 4,118 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 66 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 137 |
| Number of governmental and .gov - related domains that refer to domain (day) | 6 |
| Number of government and .gov - related external backlinks that link to domain (day) | 13 |
| The exact number of educational domains that refer to domain (day) | 45 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 103 |
| The exact number of government domains that refer to domain (day) | 4 |
| The exact number of government links that refer to domain (day) | 9 |
| Average number of outgoing links to unique domains for that domain (day) | 4 |
| The number of outgoing links for this domain (day) | 7 |
| Average number of internal links for domain (day) | 119 |
| Link Strength of Referring Domains (Content Popularity) (day) | 53 |
| Authority of Referring Domains (Content Popularity) (day) | 60 |
| TrustMetric value for domain (day) - Majestic metric | 60 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title Special glass, glass-ceramic and glass innovations from SCHOTT | SCHOTT AG |
|
| Desktop speed score | 59 |
|---|---|
| Mobile speed score | 49 |
| Mobile usability score | 86 |
| Number of all page resources | 150 |
| Number of static page resources | 124 |
| Number of JS page resources | 8 |
| Number of styles (CSS) page resources | 1 |
| Total request weight | 18 kb |
| HTML response weight | 254 kb |
| CSS response weight | 115 kb |
| Images response weight | 1268 kb |
| JS response weight | 447 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
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Avoid landing page redirects for the following chain of redirected URLs http://schott.com/
https://www.schott.com/
https://www.schott.com/english/index.html
|
|
Cache (desktop) by setting expiry date for https://www.googletagmanager.com/gtm.js?id=GTM-KDJCZVJ
https://www.google-analytics.com/analytics.js
https://www.schott.com/images/flags/framed-18x12/cn.png
|
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Cache (mobile) by setting expiry date for https://www.googletagmanager.com/gtm.js?id=GTM-KDJCZVJ
https://www.google-analytics.com/analytics.js
https://www.schott.com/images/flags/framed-18x12/nz.png
|
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Speed up server response time
Response time in https://developers.google.com/speed/docs/insights/Server
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Optimize image files (desktop) https://www.schott.com/i/0f85b7d5-69fa-4eda-be7d-87d40f67607b/scale/20190531110421/w942/schott-protein-simple-array-5881x3921-31052019_variant_1920x820_1559293458828.jpg - 30.1KiB (42%)
https://www.schott.com/i/76b39d6c-3d6b-488b-899c-4f1ac915d66d/20190415114029/schott-wegotglass_thumbnail-1240x697-15042019_variant_70x70_1555321226837.jpg - 21.1KiB (94%)
https://www.schott.com/i/17faa6c2-0f2a-44a6-840f-b270b664099d/20190606103909/schott-proteinsimple-teaser-6695x4463-06062019_variant_192x200_1559810341438.jpg - 19.9KiB (72%)
|
| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 3720.
Content
- The word or combination of words with the lowest median result regarding the frequency is reality geräten (based on first 10 subpages of examined domain).
- The ratio of the number of words and word combinations on the main domains to the benchmark of the competition sites is "1954:1954".
- The achieved value for the metric: "Number of referring .EDU and similar to .EDU domains (daily value)" is 66 .
- The achieved value for the metric: "Number of referring .EDU domains (daily value)" is 45 .
- The achieved value for the metric: "Number of incoming backlinks from .GOV domains (daily value)" is 9 .
Social media
- 0% of this group of domains has a Google+ account.
- 100% of this group of domains has a Instagram account.
- 100% of this group of domains has a LinkedIn account.
- On Instagram, the main domain is followed by 1685 followers.
- The number of Instagram Following for the main domain is 44 (since the last update).
Seo
- The URL https://www.schott.com/advanced_optics/german/applications/lithography.html is the most common search engine result in our search engine rankings
- This free report has been updated for the main domain on 2020-02-07.
- The best position ever found for the main domain was 1 and it was found the keyword :keyword.
- The average position in the search engine rankings for the main domain is 55.
- The main domain has a number of expected visitor coming from the search engine of 30754 per month (traffic).
Server
- The main domain size of the website should reach 41,600 pages.
- Javascript on the main domain hold 21% of all data transfers.
- 69 CSS/JSS static elements can be found on the website of the main domain.
- On the homepage of the main domain 1 CSS files can be identified.
- Some links and buttons are too small and can cause problems for website visitors of the main domain.