Mini
Content Marketing comparison of websites for rossignol.com
rossignol.com
salomon.com
laredoute.fr
shop.atomic.com
treelee.ch
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | rossignol.com | treelee.ch | salomon.com | laredoute.fr | shop.atomic.com | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | x | x |
| Youtube subscribers | x | x | x | x | x | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | rossignol.com | treelee.ch | salomon.com | laredoute.fr | shop.atomic.com |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 1,168,566 | 435 | 5,081,067 | 566,190 | 18,494 |
| Number of Referring Domains (Content Popularity) (day) | 5,668 | 34 | 11,519 | 9,512 | 310 |
| Number of URLs found in the index (day) | 656,663 | 10,576 | 235,257 | 1,358,532 | 99,455 |
| Number of IPs that refer to domain (day) | 4,048 | 33 | 8,626 | 5,255 | 281 |
| Number of subnets that refer to domain (day) | 3,268 | 32 | 6,352 | 3,708 | 262 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 15 | x | 25 | 18 | x |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 36 | x | 90 | 68 | x |
| Number of governmental and .gov - related domains that refer to domain (day) | 6 | x | 1 | 2 | x |
| Number of government and .gov - related external backlinks that link to domain (day) | 23 | x | 1 | 3 | x |
| The exact number of educational domains that refer to domain (day) | 10 | x | 15 | 12 | x |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 22 | x | 39 | 51 | x |
| The exact number of government domains that refer to domain (day) | 2 | x | 1 | x | x |
| The exact number of government links that refer to domain (day) | 13 | x | 1 | x | x |
| Average number of outgoing links to unique domains for that domain (day) | 1 | 4 | 7 | 2 | 5 |
| The number of outgoing links for this domain (day) | 2 | 4 | 7 | 3 | 6 |
| Average number of internal links for domain (day) | 57 | 277 | 38 | 33 | 170 |
| Link Strength of Referring Domains (Content Popularity) (day) | 48 | 12 | 52 | 53 | 46 |
| Authority of Referring Domains (Content Popularity) (day) | 65 | 7 | 41 | 64 | 35 |
| TrustMetric value for domain (day) - Majestic metric | 65 | 7 | 41 | 64 | 35 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title Home - ROSSIGNOL |
|
| Desktop speed score | 64 |
|---|---|
| Number of all page resources | 138 |
| Number of static page resources | 45 |
| Number of JS page resources | 45 |
| Number of styles (CSS) page resources | 4 |
| Total request weight | 30 kb |
| HTML response weight | 36 kb |
| CSS response weight | 843 kb |
| Images response weight | 475 kb |
| JS response weight | 2581 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
|
Avoid landing page redirects for the following chain of redirected URLs http://rossignol.com/
http://www.rossignol.com/
http://www.rossignol.com/FR/FR/
|
|
Cache (desktop) by setting expiry date for http://load.s3.amazonaws.com/pixel.gif
http://me.hunkal.com/p/
http://shop.rossignol.com/widgetjs/cartwidget_iframe.css
|
|
Speed up server response time
Response time in 0.25 seconds
|
|
Minify your CSS files (desktop) http://www.rossignol.com/css/onecss.php?v=201611170027&files=/css/bootstrap.min.css:/css/main.css:/css/change-cart.css:/css/nyroModal.css:/css/jquery-ui-1.10.4.datepicker.min.css:/js/vendor/jquery.cookiebar/jquery.cookiebar.css:/css/dcsns_wall.rossignol.css:/js/vendor/ekko/ekko-lightbox.min.css:/js/iealert/style.css:/css/silhouette.css:/css/dev.css - 10.2KiB (16%)
|
|
Minify HTML files (desktop) http://www.rossignol.com/FR/FR/ - 660B (12%)
|
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Minify JavaScript files (desktop) http://www.rossignol.com/tzr/scripts/onejs.php?v=201611170027&files=/js/vendor/jquery.cookiebar/jquery.cookiebar.js:/js/vendor/jquery.laziestloader.min.js:/js/vendor/bootstrap.min.js:/js/vendor/jquery.cookie.js:/js/vendor/placeholders.jquery.min.js:/js/jquery.mobile.custom.js:/js/vendor/jquery.ba-bbq.min.js:/js/vendor/jquery-ui-1.10.4.datepicker.min.js:/js/vendor/URI.js:/js/vendor/url.min.js:/js/vendor/json3.min.js:/js/vendor/loupe-master/jquery.loupe.min.js:/js/vendor/ekko/ekko-lightbox.min.js:/js/componentfilter.js:/js/main.js:/js/dev.js:/js/document_ready_callbacks.js&_=1502450421344 - 26.5KiB (26%)
http://www.rossignol.com/tzr/templates/generic8.js?201611170027 - 7.6KiB (24%)
http://www.rossignol.com/js/vendor/yepnope.js/yepnope.js - 3.8KiB (61%)
|
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Optimize image files (desktop) http://www.rossignol.com/img/prehome-equipment.jpg - 127.3KiB (51%)
http://www.rossignol.com/img/prehome-apparel.jpg - 104.8KiB (55%)
http://www.rossignol.com/img/prehome-apparel-logo.png - 2.4KiB (21%)
|
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 2170.
- The competing domain treelee.ch has achieved a score of 724
Content
- The most common term (found) on the website is redoute
- We think there is a blog section on the competitors website "salomon.com".
- The term tous only appears on one competitor's website - treelee.ch.
- The competitor treelee.ch has achieved a value of 12 for the metric: "Link power of the referring domains".
- The value achieved for the metric: "Link power of the referring domains" is 48 .
Social media
- The main domain has a Twitter account.
- The domain treelee.ch has a Google+ account.
- 20% of this group of domains has a Google+ account.
- On Twitter, the main domain ha an activity of 33141 tweets.
- The number of Instagram followers, which belong to the main domain is 185427 (since the last update).
Seo
- The data of the search engine results was updated on the 2020-02-01 for the domain treelee.ch.
- The best position ever found for the competitor treelee.ch was 11 and it was found the keyword :keyword.
- The URL https://www.rossignol.com/ch-de/rossignol-alpine-ski/rossignol-alpine-ski-skis-equipment/rossignol-alpine-ski-skis-equipment-all-mountain-skis.html is the most common search engine result in our search engine rankings
- The search engine rankings update for the main domain took place on 2020-02-10.
- The main domain has a number of expected visitor coming from the search engine of 262785 per month (traffic).
Server
- The content of the competitor treelee.ch website is allowed wider than viewport. This will likely require visitors to scroll horizontally.
- Some links and buttons are too small and can cause problems for website visitors of the competitor salomon.com website.
- The compression of the HTML together with INLINE CSS and JS enables the main domain website to save 660B kb each time the page is loaded.
- It would be an advantage to compress the image at the main domain: http://www.rossignol.com/img/prehome-equipment.jpg in order to 127.3KiB kb.
- Graphic files (on the homepage of the main domain) have a size of 475 kb.