Mini
Content Marketing comparison of websites for renttherunway.com
uk.monsoon.co.uk
newlook.com
dorothyperkins.com
renttherunway.com
nyandcompany.com
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | renttherunway.com | newlook.com | uk.monsoon.co.uk | nyandcompany.com | dorothyperkins.com | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | x | x |
| Youtube subscribers | x | x | x | x | 2210 | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | renttherunway.com | newlook.com | uk.monsoon.co.uk | nyandcompany.com | dorothyperkins.com |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 421,488 | 910,694 | 108,216 | 264,994 | 406,857 |
| Number of Referring Domains (Content Popularity) (day) | 10,903 | 17,207 | 4,119 | 5,779 | 9,102 |
| Number of URLs found in the index (day) | 130,809 | 385,805 | 88,957 | 206,378 | 1,875,540 |
| Number of IPs that refer to domain (day) | 6,796 | 9,784 | 2,556 | 3,812 | 5,765 |
| Number of subnets that refer to domain (day) | 4,846 | 6,161 | 1,846 | 2,804 | 4,011 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 37 | 27 | 10 | 4 | 5 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 134 | 96 | 41 | 6 | 10 |
| Number of governmental and .gov - related domains that refer to domain (day) | 3 | 9 | 3 | 1 | 9 |
| Number of government and .gov - related external backlinks that link to domain (day) | 3 | 183 | 16 | 2 | 29 |
| The exact number of educational domains that refer to domain (day) | 33 | 2 | x | 4 | 1 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 129 | 7 | x | 6 | 1 |
| The exact number of government domains that refer to domain (day) | 2 | x | x | 1 | x |
| The exact number of government links that refer to domain (day) | 2 | x | x | 2 | x |
| Average number of outgoing links to unique domains for that domain (day) | 1 | 2 | 1 | 4 | 1 |
| The number of outgoing links for this domain (day) | 1 | 3 | 1 | 4 | 1 |
| Average number of internal links for domain (day) | 83 | 21 | 1 | 133 | 65 |
| Link Strength of Referring Domains (Content Popularity) (day) | 52 | 54 | 37 | 44 | 47 |
| Authority of Referring Domains (Content Popularity) (day) | 32 | 66 | 24 | 22 | 63 |
| TrustMetric value for domain (day) - Majestic metric | 32 | 66 | 24 | 22 | 63 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title Rent the Runway | Rent the Runway |
|
| Desktop speed score | 29 |
|---|---|
| Mobile speed score | 37 |
| Mobile usability score | 99 |
| Number of all page resources | 73 |
| Number of static page resources | 50 |
| Number of JS page resources | 22 |
| Number of styles (CSS) page resources | 2 |
| Total request weight | 10 kb |
| HTML response weight | 269 kb |
| CSS response weight | 603 kb |
| Images response weight | 3707 kb |
| JS response weight | 2247 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
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Avoid landing page redirects for the following chain of redirected URLs http://renttherunway.com/
http://www.renttherunway.com/
https://www.renttherunway.com/
|
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Cache (desktop) by setting expiry date for https://ak.sail-horizon.com/horizon/v1.js
https://api.branch.io/v1/event
https://api.branch.io/v1/open
|
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Cache (mobile) by setting expiry date for https://ak.sail-horizon.com/horizon/v1.js
https://api.branch.io/v1/event
https://api.branch.io/v1/open
|
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Speed up server response time
Response time in 0.95 seconds
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Minify JavaScript files (desktop) https://connect.facebook.net/signals/plugins/identity.js?v=2.7.18 - 675B (14%)
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Minify JavaScript files (mobile) https://connect.facebook.net/signals/plugins/identity.js?v=2.7.18 - 675B (14%)
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Optimize image files (desktop) https://cdn.rtrcdn.com/sites/default/files/imgs/0616_HP_DESKTOP_NEWARRIVALS.jpg - 248.5KiB (65%)
https://cdn.rtrcdn.com/sites/default/files/imgs/0616_HP_DESKTOP_05_SUMMER_NIGHTS4.jpg - 178.6KiB (54%)
https://cdn.rtrcdn.com/sites/default/files/imgs/0616_HP_DESKTOP_05_SUMMER_DAYS7.jpg - 157.9KiB (44%)
|
| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 743.
- The competing domain newlook.com has achieved a score of 1000
Content
- 184 Words / phrases were found at competitor "dorothyperkins.com".
- The word or combination of words with the lowest median result regarding the frequency on the competitors website is occasionpartysportswearsaleview alltopsjeansskirtsdressesfootwear (based on first 10 subpages of examined domain).
- 260 words or phrases (two word combinations) were found on the main domain.
- The competitor uk.monsoon.co.uk has achieved a value of 1846 for the metric: "Number of referring domains from different IP C blocks".
- Competitor uk.monsoon.co.uk has achieved a value of 16 for the metric: "Number of incoming backlinks from .GOV and .GOV - like domains (daily value)".
Social media
- The main domain has a Twitter account.
- 20% of this group of domains has a Google+ account.
- The number of Twitter fans belonging to the competitor uk.monsoon.co.uk tweet account is 36347 (since the last update).
- The number of YouTube views of the competitor dorothyperkins.com youtube account is 1098318 (since the last update).
- The number of Instagram Following for the main domain is 1882 (since the last update).
Seo
- The URL https://www.newlook.com/uk/womens/clothing/coats-jackets/c/uk-womens-clothing-jackets-coats is the most frequent url in our search engine rankings, which belongs to the competitor newlook.com
- The data of the search engine results was updated on the 2020-01-08 for the domain dorothyperkins.com.
- In the search engine rankings below, the average position for the competitor uk.monsoon.co.uk is: 54.
- The competitor newlook.com should get at least 320443 visitors from the search engine per month.
- From this group of websites, the domain newlook.com has the best average position among in search engine rankings.
Server
- The competitor`s uk.monsoon.co.uk size of the website should reach 0 pages.
- The CSS of the competitor uk.monsoon.co.uk website accounts for9% of all data transfers.
- The compression of the HTML together with INLINE CSS and JS enables the competitor newlook.com website to save 2.9KiB kb each time the page is loaded.
- Static objects of the main domain are numerous and https://ak.sail-horizon.com/horizon/v1.js, https://api.branch.io/v1/event, https://api.branch.io/v1/open, https://cdn.branch.io/branch-latest.min.js could have information about their expiry date and be loaded from the cache of the browser.
- Some links and buttons are too small and can cause problems for website visitors of the main domain.