Mini
Content Marketing comparison of websites for qut.edu.au
ncl.ac.uk
qut.edu.au
study.unisa.edu.au
dbs.ie
napier.ac.uk
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | qut.edu.au | ncl.ac.uk | dbs.ie | napier.ac.uk | study.unisa.edu.au | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | 1586 | x | x | x | x |
| Instagram followers | 15933 | x | x | x | x | |
| Instagram following (account is following) | 91 | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | x | 13454945 |
| Youtube subscribers | x | x | x | x | 58600 | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | 3205 |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | qut.edu.au | ncl.ac.uk | dbs.ie | napier.ac.uk | study.unisa.edu.au |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 1,838,635 | 11,454,063 | 114,086 | 1,165,833 | 26,849 |
| Number of Referring Domains (Content Popularity) (day) | 27,398 | 36,431 | 1,825 | 9,643 | 417 |
| Number of URLs found in the index (day) | 11,404,861 | 1,062,852 | 1,060,368 | 2,256,515 | 43,265 |
| Number of IPs that refer to domain (day) | 21,383 | 27,046 | 1,385 | 7,654 | 402 |
| Number of subnets that refer to domain (day) | 14,747 | 19,022 | 1,234 | 5,941 | 372 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 1,205 | 1,586 | 44 | 591 | 17 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 33,399 | 4,866,033 | 1,335 | 18,030 | 8,233 |
| Number of governmental and .gov - related domains that refer to domain (day) | 141 | 106 | 3 | 26 | 2 |
| Number of government and .gov - related external backlinks that link to domain (day) | 1,716 | 1,166 | 20 | 154 | 6 |
| The exact number of educational domains that refer to domain (day) | 310 | 476 | 16 | 162 | 3 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 13,716 | 24,190 | 1,186 | 1,372 | 50 |
| The exact number of government domains that refer to domain (day) | 17 | 19 | x | 3 | x |
| The exact number of government links that refer to domain (day) | 38 | 104 | x | 4 | x |
| Average number of outgoing links to unique domains for that domain (day) | 1 | 1 | 0 | 0 | 7 |
| The number of outgoing links for this domain (day) | 5 | 2 | 0 | 0 | 8 |
| Average number of internal links for domain (day) | 63 | 20 | 5 | 2 | 41 |
| Link Strength of Referring Domains (Content Popularity) (day) | 54 | 63 | 42 | 49 | 39 |
| Authority of Referring Domains (Content Popularity) (day) | 68 | 73 | 29 | 64 | 45 |
| TrustMetric value for domain (day) - Majestic metric | 68 | 73 | 29 | 64 | 45 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title QUT - Home |
|
| Desktop speed score | 42 |
|---|---|
| Mobile speed score | 34 |
| Mobile usability score | 99 |
| Number of all page resources | 136 |
| Number of static page resources | 78 |
| Number of JS page resources | 30 |
| Number of styles (CSS) page resources | 4 |
| Total request weight | 30 kb |
| HTML response weight | 74 kb |
| CSS response weight | 122 kb |
| Images response weight | 2074 kb |
| JS response weight | 1220 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
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Avoid landing page redirects for the following chain of redirected URLs http://qut.edu.au/
https://qut.edu.au/
https://www.qut.edu.au/
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Cache (desktop) by setting expiry date for https://logwebstats.qut.edu.au/urchin.js
https://www.googletagmanager.com/gtm.js?id=GTM-KXMFDB
https://connect.facebook.net/en_US/fbds.js
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Cache (mobile) by setting expiry date for https://logwebstats.qut.edu.au/urchin.js
https://www.googletagmanager.com/gtm.js?id=GTM-KXMFDB
https://connect.facebook.net/en_US/fbds.js
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Speed up server response time
Response time in 0.27 seconds
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Minify your CSS files (desktop) https://www.qut.edu.au/_designs/css/global.css - 2.7KiB (23%)
https://www.qut.edu.au/__data/assets/file/0017/5750/inside.css - 874B (16%)
https://www.qut.edu.au/_designs/css/mobile/corpsite-homepage-mobile-2014.css - 798B (23%)
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Minify your CSS files (mobile) https://www.qut.edu.au/_designs/css/global.css - 2.7KiB (23%)
https://www.qut.edu.au/__data/assets/file/0017/5750/inside.css - 874B (16%)
https://www.qut.edu.au/_designs/css/mobile/corpsite-homepage-mobile-2014.css - 798B (23%)
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Minify HTML files (desktop) https://www.qut.edu.au/ - 2.8KiB (17%)
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Minify HTML files (mobile) https://www.qut.edu.au/ - 2.8KiB (17%)
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Minify JavaScript files (desktop) https://www.qut.edu.au/__data/assets/js_file/0005/311594/labeledmarker_packed.js?_=1502929873268 - 3.9KiB (60%)
https://logwebstats.qut.edu.au/urchin.js - 942B (15%)
https://connect.facebook.net/en_US/fbds.js - 696B (33%)
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Minify JavaScript files (mobile) https://www.qut.edu.au/__data/assets/js_file/0005/311594/labeledmarker_packed.js?_=1502929890281 - 3.9KiB (60%)
https://logwebstats.qut.edu.au/urchin.js - 942B (15%)
https://connect.facebook.net/en_US/fbds.js - 696B (33%)
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Optimize image files (desktop) https://www.qut.edu.au/news/news-image?image=093355.jpg - 473KiB (98%)
https://cms.qut.edu.au/__data/assets/image/0019/645013/robotronica-2017-home.jpg - 129.1KiB (50%)
https://cms.qut.edu.au/__data/assets/image/0019/641107/sam-san-francisco-home.jpg - 110.5KiB (48%)
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| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 1151.
- The competing domain study.unisa.edu.au has achieved a score of 1080
Content
- For the popular word quot, this would be a similar word combination: quot quot, quot bachelor, management quot, quot master, quot graduate
- The word or combination of words with the worst "Count on Page" result on the competitors website is facilities research (based first 10 subpages of the domain under investigation).
- The competitor ncl.ac.uk has achieved a value of 106 for the metric: "Number of referring .GOV and .GOV - similar domains (daily value)".
- Competitor ncl.ac.uk has achieved a value of 19 for the metric: "Number of referring .GOV domains (daily value)".
- The competitor ncl.ac.uk achieved a value of 73 for the metric: "Authority of the referring domains".
Social media
- Facebook gives the category College & University for the domain study.unisa.edu.au.
- 80% of this group of domains has a Facebook account.
- The number of Twitter tweets belonging to the main domain tweet account is 10597 (since the last update).
- The number of Twitter fans belonging to the main domain facebook account is 25953 (since the last update).
- THe main domain instagram account has a post activity of 1539
Seo
- The best position ever found for the competitor dbs.ie was 28 and it was found the keyword :keyword.
- The best position ever found for the main domain was 32 and it was found the keyword :keyword.
- In the search engine rankings above, the average position of the main domain is: 59.
- The main domain has a number of expected visitor coming from the search engine of 10 per month (traffic).
- The competing websites have an average search engine position of 4849 in our rankings.
Server
- Static objects of the competitor ncl.ac.uk are numerous and http://includes.ncl.ac.uk/gomobileassets/js/jquery-1.10.2.min.js, http://includes.ncl.ac.uk/gomobileassets/js/modernizr-2.6.2.min.js, http://includes.ncl.ac.uk/gomobileassets/js/raphael-min.js, http://includes.ncl.ac.uk/gomobileassets/js/standard.js could have information about their expiry date and be loaded from the cache of the browser.
- On the homepage, belonging to ncl.ac.uk 5 CSS files can be identified.
- The HTML script of the competitor ncl.ac.uk weighs 1969 kb.
- It would be an advantage to compress the image at the main domain: https://www.qut.edu.au/news/news-image?image=093355.jpg in order to 473KiB kb.
- The desktop version of the main domain received an Insights value of 42 for the performance.