Mini
Content Marketing comparison of websites for purolator.com
nzpost.co.nz
xpo.com
purolator.com
www2.rlcarriers.com
dxdelivery.com
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | purolator.com | www2.rlcarriers.com | nzpost.co.nz | dxdelivery.com | xpo.com | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | x | 5033061 |
| Youtube subscribers | x | x | x | x | 4700 | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | 107 |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | purolator.com | www2.rlcarriers.com | nzpost.co.nz | dxdelivery.com | xpo.com |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 137,772 | 51,389 | 304,190 | 282 | 418,079 |
| Number of Referring Domains (Content Popularity) (day) | 2,888 | 325 | 6,229 | 7 | 2,723 |
| Number of URLs found in the index (day) | 3,440,372 | 89,137 | 1,991,767 | 439 | 666,609 |
| Number of IPs that refer to domain (day) | 2,099 | 267 | 4,378 | 5 | 2,005 |
| Number of subnets that refer to domain (day) | 1,798 | 255 | 3,480 | 4 | 1,735 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 8 | x | 28 | x | 18 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 27 | x | 613 | x | 33 |
| Number of governmental and .gov - related domains that refer to domain (day) | x | x | 17 | x | 4 |
| Number of government and .gov - related external backlinks that link to domain (day) | x | x | 45 | x | 13 |
| The exact number of educational domains that refer to domain (day) | 6 | x | 7 | x | 15 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 25 | x | 34 | x | 28 |
| The exact number of government domains that refer to domain (day) | x | x | 2 | x | 2 |
| The exact number of government links that refer to domain (day) | x | x | 7 | x | 8 |
| Average number of outgoing links to unique domains for that domain (day) | 0 | 5 | 0 | 1 | 0 |
| The number of outgoing links for this domain (day) | 0 | 11 | 0 | 1 | 0 |
| Average number of internal links for domain (day) | 2 | 74 | 2 | 26 | 28 |
| Link Strength of Referring Domains (Content Popularity) (day) | 42 | 34 | 46 | 13 | 43 |
| Authority of Referring Domains (Content Popularity) (day) | 55 | 28 | 55 | 11 | 39 |
| TrustMetric value for domain (day) - Majestic metric | 55 | 28 | 55 | 11 | 39 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title Purolator – Canada's Shipping Company for Courier and Freight |
|
| Desktop speed score | 44 |
|---|---|
| Mobile speed score | 35 |
| Mobile usability score | 62 |
| Number of all page resources | 87 |
| Number of static page resources | 72 |
| Number of JS page resources | 35 |
| Number of styles (CSS) page resources | 4 |
| Total request weight | 11 kb |
| HTML response weight | 66 kb |
| CSS response weight | 140 kb |
| Images response weight | 1290 kb |
| JS response weight | 746 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
|
Avoid landing page redirects for the following chain of redirected URLs http://purolator.com/
http://www.purolator.com/
http://www.purolator.com/en/home.page
|
|
Cache (desktop) by setting expiry date for https://c.la4-c1-chi.salesforceliveagent.com/content/g/js/40.0/deployment.js
https://www.google-analytics.com/gtm/js?id=GTM-M35WFHF&cid=526013879.1499753711
https://www.googletagmanager.com/gtm.js?id=GTM-WLL676
|
|
Cache (mobile) by setting expiry date for https://c.la4-c1-chi.salesforceliveagent.com/content/g/js/40.0/deployment.js
https://www.google-analytics.com/gtm/js?id=GTM-M35WFHF&cid=496122529.1499753719
https://www.googletagmanager.com/gtm.js?id=GTM-WLL676
|
|
Speed up server response time
Response time in 0.53 seconds
|
|
Minify your CSS files (desktop) http://www.purolator.com/assets/css/styles.css - 6.3KiB (31%)
http://www.purolator.com/assets/css/lib/opinionlabV5-tab/oo_style_english.css - 512B (17%)
|
|
Minify your CSS files (mobile) http://www.purolator.com/assets/css/styles.css - 6.3KiB (31%)
http://www.purolator.com/assets/css/lib/opinionlabV5-tab/oo_style_english.css - 512B (17%)
|
|
Minify JavaScript files (desktop) http://www.purolator.com/assets/js/plugins/nlc.jquery.slider.js - 3.4KiB (47%)
http://www.purolator.com/assets/js/libs/AjaxRequest.class.js - 2.9KiB (67%)
http://www.purolator.com/assets/js/analytics.js - 1.8KiB (34%)
|
|
Minify JavaScript files (mobile) http://www.purolator.com/assets/js/plugins/nlc.jquery.slider.js - 3.4KiB (47%)
http://www.purolator.com/assets/js/libs/AjaxRequest.class.js - 2.9KiB (67%)
http://www.purolator.com/assets/js/analytics.js - 1.8KiB (34%)
|
|
Optimize image files (desktop) http://www.purolator.com/assets/img/home-page-carousel/woo-win-wow.jpg - 483.2KiB (92%)
http://www.purolator.com/assets/img/home-page-carousel/can150-corporate.jpg - 156.9KiB (77%)
http://www.purolator.com/assets/img/home-page-carousel/40-for-6-q2.jpg - 121.4KiB (72%)
|
| Some texts on your page renders in a way that may be difficult for some of your visitors to read. (mobile) |
|
Configure a viewport for mobile page, ex.
<meta name="viewport" content="width=device-width, initial-scale=1">
|
| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 1473.
- The competing domain dxdelivery.com has achieved a score of 942
Content
- 217 words or phrases (two word combinations) were found on the main domain.
- We think there is a blog section on the competitors website "nzpost.co.nz".
- The term zealand only occurs on the nzpost.co.nz website and not on the website of the main domain.
- The competitor dxdelivery.com has achieved a value of 282 for the metric: "Number of incoming backlinks (daily value)".
- Competitor xpo.com has achieved a value of 15 for the metric: "Number of referring .EDU domains (daily value)".
Social media
- The domain nzpost.co.nz has an Instagram account.
- The domain www2.rlcarriers.com has a Google+ account.
- A link to the Linkedin was found on the main domain.
- On Facebook, the main domain is followed by 17076 fans.
- The number of YouTube views of the competitor xpo.com youtube account is 4188923 (since the last update).
Seo
- The URL https://www.purolator.com/fr/ship-track/tracking-summary.page occurs most frequently in the search engine results.
- The average position in the search engine rankings for the main domain is 54.
- Of all the URLs found in the domain dxdelivery.com, "http://www.dxdelivery.com/consumer/my-tracking/" is the most frequently found URL in the search results.
- The best position ever found for the competitor dxdelivery.com was 53 and it was found the keyword :keyword.
- On average, the competitors get at least 1018 visitors per month from the search engine.
Server
- AJavascript on the competitor dxdelivery.com hold 48% of all data transfers.
- Static objects of the competitor www2.rlcarriers.com are numerous and http://www2.rlcarriers.com/Images/always-use-button-bg.jpg, http://www2.rlcarriers.com/Images/controls.png, http://www2.rlcarriers.com/Images/handshake.png, http://www2.rlcarriers.com/Images/homepage-slider-images/RLC-LTLCampaign.jpg could have information about their expiry date and be loaded from the cache of the browser.
- Graphic files (on the homepage of the competitor www2.rlcarriers.com) have a size of 744 kb.
- The mobile version of the competitor dxdelivery.com achieved 60 points for the server response and website loading times in the Google Insights test.
- The version for smartphones and tablets of the competitor dxdelivery.com has achieved 92 points for user-experience (how user-friendly a website is).