Mini
Content Marketing comparison of websites for prsa.org
cvent.com
socialworkers.org
prsa.org
counseling.org
events.educause.edu
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | prsa.org | socialworkers.org | cvent.com | counseling.org | events.educause.edu | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | x | x |
| Youtube subscribers | x | x | x | x | x | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | prsa.org | socialworkers.org | cvent.com | counseling.org | events.educause.edu |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 1,053,130 | 672,312 | 26,609,448 | 264,754 | 35,087 |
| Number of Referring Domains (Content Popularity) (day) | 7,936 | 7,445 | 66,367 | 12,092 | 1,081 |
| Number of URLs found in the index (day) | 708,030 | 609,295 | 1,345,329 | 549,457 | 1,400 |
| Number of IPs that refer to domain (day) | 6,047 | 5,437 | 43,764 | 7,781 | 964 |
| Number of subnets that refer to domain (day) | 4,798 | 4,381 | 28,510 | 4,787 | 901 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 718 | 827 | 1,155 | 835 | 157 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 8,031 | 7,576 | 211,556 | 6,983 | 4,359 |
| Number of governmental and .gov - related domains that refer to domain (day) | 20 | 86 | 386 | 56 | x |
| Number of government and .gov - related external backlinks that link to domain (day) | 81 | 499 | 14,726 | 227 | x |
| The exact number of educational domains that refer to domain (day) | 663 | 775 | 782 | 782 | 140 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 6,184 | 7,398 | 206,250 | 6,739 | 3,210 |
| The exact number of government domains that refer to domain (day) | 16 | 81 | 276 | 54 | x |
| The exact number of government links that refer to domain (day) | 69 | 492 | 8,687 | 205 | x |
| Average number of outgoing links to unique domains for that domain (day) | 2 | 5 | 0 | 2 | x |
| The number of outgoing links for this domain (day) | 4 | 5 | 0 | 3 | x |
| Average number of internal links for domain (day) | 28 | 37 | 4 | 94 | x |
| Link Strength of Referring Domains (Content Popularity) (day) | 53 | 50 | 65 | 49 | 26 |
| Authority of Referring Domains (Content Popularity) (day) | 67 | 61 | 72 | 68 | 25 |
| TrustMetric value for domain (day) - Majestic metric | 67 | 61 | 72 | 68 | 25 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title Home - Public Relations Society of America |
|
| Desktop speed score | 50 |
|---|---|
| Mobile speed score | 43 |
| Mobile usability score | 100 |
| Number of all page resources | 69 |
| Number of static page resources | 42 |
| Number of JS page resources | 27 |
| Number of styles (CSS) page resources | 10 |
| Total request weight | 10 kb |
| HTML response weight | 155 kb |
| CSS response weight | 227 kb |
| Images response weight | 4584 kb |
| JS response weight | 1376 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
|
Cache (desktop) by setting expiry date for https://adserv.prsa.org/www/images/a2b5c3f050345435e43ac218adcdd8d0.jpg
https://www.prsa.org/wp-content/themes/prsa/css/bst.css
https://www.prsa.org/wp-content/themes/prsa/css/main.css
|
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Cache (mobile) by setting expiry date for https://adserv.prsa.org/www/images/6cd343bc4e8f7c5b661e004a160f0921.jpg
https://www.prsa.org/wp-content/themes/prsa/css/bst.css
https://www.prsa.org/wp-content/themes/prsa/css/main.css
|
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Speed up server response time
Response time in 0.75 seconds
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Minify your CSS files (desktop) https://www.prsa.org/wp-content/themes/prsa/css/main.css - 8.8KiB (27%)
https://www.prsa.org/wp-content/plugins/responsive-menu-pro-data/css/responsive-menu-pro-1.css?ver=1.0 - 4.8KiB (40%)
https://www.prsa.org/wp-content/themes/prsa/css/bst.css - 2.3KiB (22%)
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Minify your CSS files (mobile) https://www.prsa.org/wp-content/themes/prsa/css/main.css - 8.8KiB (27%)
https://www.prsa.org/wp-content/plugins/responsive-menu-pro-data/css/responsive-menu-pro-1.css?ver=1.0 - 4.8KiB (40%)
https://www.prsa.org/wp-content/themes/prsa/css/bst.css - 2.3KiB (22%)
|
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Minify HTML files (desktop) https://www.prsa.org/ - 23.2KiB (27%)
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Minify HTML files (mobile) https://www.prsa.org/ - 23.2KiB (27%)
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Minify JavaScript files (desktop) https://www.prsa.org/wp-content/themes/prsa/js/bst.js - 35.4KiB (37%)
https://www.prsa.org/wp-content/themes/prsa/js/navAccordion.js?ver=201704102228 - 4KiB (45%)
https://www.prsa.org/wp-content/plugins/jquery-vertical-accordion-menu/js/jquery.cookie.js?ver=4.8 - 3.3KiB (77%)
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Minify JavaScript files (mobile) https://www.prsa.org/wp-content/themes/prsa/js/bst.js - 35.4KiB (37%)
https://www.prsa.org/wp-content/themes/prsa/js/navAccordion.js?ver=201704102228 - 4KiB (45%)
https://www.prsa.org/wp-content/plugins/jquery-vertical-accordion-menu/js/jquery.cookie.js?ver=4.8 - 3.3KiB (77%)
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Optimize image files (desktop) https://www.prsa.org/wp-content/uploads/2016/06/magnifier-1714172_1280-e1476802519360.jpg - 54.2KiB (90%)
https://www.prsa.org/wp-content/uploads/2016/09/home-slider-2000x1224-job.jpg - 20.6KiB (12%)
https://adserv.prsa.org/www/images/a2b5c3f050345435e43ac218adcdd8d0.jpg - 4.9KiB (23%)
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Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 1425.
- The competing domain events.educause.edu has achieved a score of 601
Content
- 174 Words / phrases were found at competitor "cvent.com".
- We think there is a blog section on the competitors website "socialworkers.org".
- Competitor events.educause.edu has reached a value of 1081 for the metric: "Number of referring domains (daily value)".
- Competitor cvent.com has achieved a value of 782 for the metric: "Number of referring .EDU domains (daily value)".
- The achieved value for the metric: "Number of incoming backlinks from .GOV and similar to .GOV domains (daily value)" is 81 .
Social media
- A link to Instagram was found on the competitors website counseling.org.
- The domain cvent.com has a Google+ account.
- 60% of this group of domains has a Twitter account.
- 0% of this group of domains has a Youtube account.
- alerts-new.social_media.competitor_fans_currently_FACEBOOK.0
Seo
- The data of the search engine results was updated on the 2020-02-04 for the domain socialworkers.org.
- The main domain's best performing keyword is section and it was found on the position 24
- The average position in the search engine rankings for the main domain is 51.
- The number of visitors from the search engine to the main domain is 0 per month.
- On average, the competitors get at least 186 visitors per month from the search engine.
Server
- Static objects of the competitor socialworkers.org are numerous and http://assets.adobedtm.com/c876840ac68fc41c08a580a3fb1869c51ca83380/s-code-contents-0098ca3e051e790159e177bdc07d144f200588e3.js, http://assets.adobedtm.com/c876840ac68fc41c08a580a3fb1869c51ca83380/satelliteLib-93076fa5d13df13a1dff422c66681f01d0e91e03.js, http://socialworkers.org/images/1010layout/jobIcon.png, http://socialworkers.org/images/homepage/largeAds/TechnologyStandardsCarouselArt%20(004).jpg could have information about their expiry date and be loaded from the cache of the browser.
- The compression of the HTML together with INLINE CSS and JS enables the main domain website to save 23.2KiB kb each time the page is loaded.
- The desktop version of the main domain received an Insights value of 50 for the performance.
- When the homepage of the main domain is loaded once, 69 objects are downloaded (files, JS scripts, etc.).
- The mobile website of the main domain got a score of 43/100 points for the loading times.