Mini Content Marketing comparison of websites for prolens.ch

ryseroptik.ch

65%
Change competitor

discountlens.ch

35%
Change competitor

eschmann-contactlinsen.ch

27%
Change competitor

ehrler-optik.ch

26%
Change competitor

prolens.ch

14%

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric prolens.ch ryseroptik.ch eschmann-contactlinsen.ch discountlens.ch ehrler-optik.ch
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric prolens.ch ryseroptik.ch eschmann-contactlinsen.ch discountlens.ch ehrler-optik.ch
Number of Referring Backlinks (Content Popularity) (day) x 50 x 37,581 14,644
Number of Referring Domains (Content Popularity) (day) x 20 x 180 55
Number of URLs found in the index (day) x 209 x 19,904 121
Number of IPs that refer to domain (day) x 20 x 143 35
Number of subnets that refer to domain (day) x 19 x 138 32
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) x x x x x
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) x x x x x
Number of governmental and .gov - related domains that refer to domain (day) x x x x x
Number of government and .gov - related external backlinks that link to domain (day) x x x x x
The exact number of educational domains that refer to domain (day) x x x x x
Number of Backlinks from .EDU Domains (Content Popularity) (day) x x x x x
The exact number of government domains that refer to domain (day) x x x x x
The exact number of government links that refer to domain (day) x x x x x
Average number of outgoing links to unique domains for that domain (day) x 3 x 10 0
The number of outgoing links for this domain (day) x 3 x 11 0
Average number of internal links for domain (day) x 67 x 136 1
Link Strength of Referring Domains (Content Popularity) (day) x 17 x 36 14
Authority of Referring Domains (Content Popularity) (day) x 12 x 36 8
TrustMetric value for domain (day) - Majestic metric x 12 x 36 8

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Prolens
Desktop speed score 76
Mobile speed score 51
Mobile usability score 94
Number of all page resources 200
Number of static page resources 183
Number of JS page resources 168
Number of styles (CSS) page resources 4
Total request weight 28 kb
HTML response weight 22 kb
CSS response weight 163 kb
Images response weight 662 kb
JS response weight 4481 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Avoid landing page redirects for the following chain of redirected URLs
http://prolens.ch/
http://www.prolens.ch/
https://www.prolens.ch/
Cache (desktop) by setting expiry date for
https://www.google-analytics.com/analytics.js
Cache (mobile) by setting expiry date for
https://www.google-analytics.com/analytics.js
Minify JavaScript files (desktop)
https://static.parastorage.com/services/third-party/jquery-easing/1.3/jquery.easing.min.js - 998B (53%)
https://static.parastorage.com/services/santa/1.2335.9/galleries/lib/js/utils.js - 915B (20%)
Optimize image files (desktop)
https://static.wixstatic.com/media/6b6e39_6fc36fdc41c749ce9ee89e33e9ceaead~mv2.jpg/v1/fill/w_1650,h_462,al_c,q_85,usm_0.66_1.00_0.01/6b6e39_6fc36fdc41c749ce9ee89e33e9ceaead~mv2.jpg - 33.4KiB (33%)
https://static.wixstatic.com/media/6b6e39_afe9a2860e1d4166a4362de372e7c9ff~mv2.jpg/v1/fill/w_1650,h_462,al_c,q_85,usm_0.66_1.00_0.01/6b6e39_afe9a2860e1d4166a4362de372e7c9ff~mv2.jpg - 27.1KiB (32%)
https://static.wixstatic.com/media/6b6e39_1e5cd5345d984e9bad75d683bf040a00.jpg/v1/fill/w_1650,h_462,al_c,q_85,usm_0.66_1.00_0.01/6b6e39_1e5cd5345d984e9bad75d683bf040a00.jpg - 25.2KiB (29%)
Configure a viewport for mobile page, ex.
<meta name="viewport" content="width=device-width, initial-scale=1">
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 373.
  • The competing domain ehrler-optik.ch has achieved a score of 674

Content

  • The most common term (found) on the website is absorptionsgrad absorptionsspektrum
  • The competitor ryseroptik.ch has achieved a value of 50 for the metric: "Number of incoming backlinks (daily value)".
  • The competitor ryseroptik.ch has achieved a value of 20 for the metric: "Number of referring domains from different IPs (daily value)".
  • The competitor ryseroptik.ch has achieved a value of 19 for the metric: "Number of referring domains from different IP C blocks".
  • Competitor ryseroptik.ch has achieved a value of 67 for the metric:"Average number of internal links".

Social media

  • 40% of this group of domains has a Facebook account.
  • 0% of this group of domains has a Twitter account.
  • 20% of this group of domains has a Instagram account.
  • 0% of this group of domains has a LinkedIn account.
  • The number of instagram posts on the competitor ehrler-optik.ch instagram account is 106 (since the last update).

Seo

  • The URL https://www.prolens.ch/team-en is the most common search engine result in our search engine rankings
  • The number of visitors from the search engine to the main domain is 0 per month.
  • Of all the URLs found in the domain discountlens.ch, "https://www.discountlens.ch/de" is the most frequently found URL in the search results.
  • The data of the search engine results was updated on the 2020-02-07 for the domain eschmann-contactlinsen.ch.
  • The average position in the search engine rankings for the website eschmann-contactlinsen.ch is 57.

Server

  • The page http://prolens.ch/ has 2 unnecessary redirects until it shows a URL with content.
  • The number of Javascript resources (on the homepage of the main domain) is 168 .
  • The entire HTML files of the main domain homepage weighs 22 kb.
  • The total amount of the website requests on competitor eschmann-contactlinsen.ch was calculated at 3 kb.
  • The HTML script of the competitor eschmann-contactlinsen.ch weighs 599 kb.