Mini Content Marketing comparison of websites for prolens.ch

ryseroptik.ch

65%
Change competitor

discountlens.ch

35%
Change competitor

eschmann-contactlinsen.ch

27%
Change competitor

ehrler-optik.ch

26%
Change competitor

prolens.ch

14%

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric prolens.ch ryseroptik.ch eschmann-contactlinsen.ch discountlens.ch ehrler-optik.ch
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric prolens.ch ryseroptik.ch eschmann-contactlinsen.ch discountlens.ch ehrler-optik.ch
Number of Referring Backlinks (Content Popularity) (day) x 50 x 37,581 14,644
Number of Referring Domains (Content Popularity) (day) x 20 x 180 55
Number of URLs found in the index (day) x 209 x 19,904 121
Number of IPs that refer to domain (day) x 20 x 143 35
Number of subnets that refer to domain (day) x 19 x 138 32
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) x x x x x
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) x x x x x
Number of governmental and .gov - related domains that refer to domain (day) x x x x x
Number of government and .gov - related external backlinks that link to domain (day) x x x x x
The exact number of educational domains that refer to domain (day) x x x x x
Number of Backlinks from .EDU Domains (Content Popularity) (day) x x x x x
The exact number of government domains that refer to domain (day) x x x x x
The exact number of government links that refer to domain (day) x x x x x
Average number of outgoing links to unique domains for that domain (day) x 3 x 10 0
The number of outgoing links for this domain (day) x 3 x 11 0
Average number of internal links for domain (day) x 67 x 136 1
Link Strength of Referring Domains (Content Popularity) (day) x 17 x 36 14
Authority of Referring Domains (Content Popularity) (day) x 12 x 36 8
TrustMetric value for domain (day) - Majestic metric x 12 x 36 8

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Prolens
Desktop speed score 76
Mobile speed score 51
Mobile usability score 94
Number of all page resources 200
Number of static page resources 183
Number of JS page resources 168
Number of styles (CSS) page resources 4
Total request weight 28 kb
HTML response weight 22 kb
CSS response weight 163 kb
Images response weight 662 kb
JS response weight 4481 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Avoid landing page redirects for the following chain of redirected URLs
http://prolens.ch/
http://www.prolens.ch/
https://www.prolens.ch/
Cache (desktop) by setting expiry date for
https://www.google-analytics.com/analytics.js
Cache (mobile) by setting expiry date for
https://www.google-analytics.com/analytics.js
Minify JavaScript files (desktop)
https://static.parastorage.com/services/third-party/jquery-easing/1.3/jquery.easing.min.js - 998B (53%)
https://static.parastorage.com/services/santa/1.2335.9/galleries/lib/js/utils.js - 915B (20%)
Optimize image files (desktop)
https://static.wixstatic.com/media/6b6e39_6fc36fdc41c749ce9ee89e33e9ceaead~mv2.jpg/v1/fill/w_1650,h_462,al_c,q_85,usm_0.66_1.00_0.01/6b6e39_6fc36fdc41c749ce9ee89e33e9ceaead~mv2.jpg - 33.4KiB (33%)
https://static.wixstatic.com/media/6b6e39_afe9a2860e1d4166a4362de372e7c9ff~mv2.jpg/v1/fill/w_1650,h_462,al_c,q_85,usm_0.66_1.00_0.01/6b6e39_afe9a2860e1d4166a4362de372e7c9ff~mv2.jpg - 27.1KiB (32%)
https://static.wixstatic.com/media/6b6e39_1e5cd5345d984e9bad75d683bf040a00.jpg/v1/fill/w_1650,h_462,al_c,q_85,usm_0.66_1.00_0.01/6b6e39_1e5cd5345d984e9bad75d683bf040a00.jpg - 25.2KiB (29%)
Configure a viewport for mobile page, ex.
<meta name="viewport" content="width=device-width, initial-scale=1">
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 373.
  • The competing domain eschmann-contactlinsen.ch has achieved a score of 703

Content

  • The word or combination of words with the best median result regarding the frequency is prolensprolens (based on first 10 subpages of examined domain).
  • It is very likely that you can register and open a user account on the competitors website "eschmann-contactlinsen.ch".
  • The term prolensprolens only appears on this website and not on the websites of the competition.
  • The competitor ryseroptik.ch has achieved a value of 20 for the metric: "Number of referring domains from different IPs (daily value)".
  • The competitor ryseroptik.ch has achieved a value of 12 for the metric: "Trust metric - Majestic metric".

Social media

  • 40% of this group of domains has a Facebook account.
  • 0% of this group of domains has a Twitter account.
  • 0% of this group of domains has a Youtube account.
  • alerts-new.social_media.competitor_fans_currently_FACEBOOK.0
  • The number of Instagram Following for the competitor ehrler-optik.ch instagram account is 128 (since the last update).

Seo

  • The number of visitors from the search engine to the main domain is 0 per month.
  • Of all the URLs found in the domain ryseroptik.ch, "http://www.ryseroptik.ch/Kontaktlinsen.aspx" is the most frequently found URL in the search results.
  • The domain discountlens.ch has the best search engine rankings average position.
  • The competing websites have an average search engine position of 15017 in our rankings.
  • The average number of visitors expected from the search engine for the competitors websites is 30034.

Server

  • It would be an advantage to compress the image at the main domain: https://static.wixstatic.com/media/6b6e39_6fc36fdc41c749ce9ee89e33e9ceaead~mv2.jpg/v1/fill/w_1650,h_462,al_c,q_85,usm_0.66_1.00_0.01/6b6e39_6fc36fdc41c749ce9ee89e33e9ceaead~mv2.jpg in order to 33.4KiB kb.
  • The total amount of the website requests on the main domain was calculated at 28 kb.
  • AJavascript on the competitor ryseroptik.ch hold 53% of all data transfers.
  • The number of Javascript resources (on the homepage of the competitor ryseroptik.ch) is 23 .
  • On the homepage, belonging to ryseroptik.ch 10 CSS files can be identified.