Mini
Content Marketing comparison of websites for premiumoutlets.com
tripadvisor.com
zappos.com
simon.com
premiumoutlets.com
tangeroutlet.com
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | premiumoutlets.com | tripadvisor.com | zappos.com | simon.com | tangeroutlet.com | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | x | 77585177 |
| Youtube subscribers | x | x | x | x | 4430 | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | 10 |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | premiumoutlets.com | tripadvisor.com | zappos.com | simon.com | tangeroutlet.com |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 2,953,795 | 253,722,927 | 7,840,497 | 46,198,922 | 300,974 |
| Number of Referring Domains (Content Popularity) (day) | 19,923 | 325,606 | 42,095 | 29,297 | 7,737 |
| Number of URLs found in the index (day) | 290,081 | 128,251,765 | 8,132,470 | 1,133,346 | 112,099 |
| Number of IPs that refer to domain (day) | 12,170 | 152,924 | 27,528 | 17,060 | 5,632 |
| Number of subnets that refer to domain (day) | 8,616 | 64,852 | 17,113 | 11,531 | 4,243 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 163 | 1,216 | 115 | 282 | 66 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 479 | 72,148 | 679 | 1,694 | 236 |
| Number of governmental and .gov - related domains that refer to domain (day) | 23 | 294 | 10 | 37 | 12 |
| Number of government and .gov - related external backlinks that link to domain (day) | 275 | 100,342 | 30 | 6,513 | 41 |
| The exact number of educational domains that refer to domain (day) | 154 | 787 | 99 | 275 | 66 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 461 | 65,576 | 643 | 1,671 | 236 |
| The exact number of government domains that refer to domain (day) | 23 | 145 | 8 | 37 | 12 |
| The exact number of government links that refer to domain (day) | 275 | 3,187 | 28 | 6,513 | 41 |
| Average number of outgoing links to unique domains for that domain (day) | 0 | 0 | 4 | 0 | 2 |
| The number of outgoing links for this domain (day) | 2 | 0 | 5 | 1 | 2 |
| Average number of internal links for domain (day) | 4 | 11 | 212 | 14 | 30 |
| Link Strength of Referring Domains (Content Popularity) (day) | 50 | 75 | 56 | 57 | 51 |
| Authority of Referring Domains (Content Popularity) (day) | 61 | 92 | 76 | 72 | 64 |
| TrustMetric value for domain (day) - Majestic metric | 61 | 92 | 76 | 72 | 64 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title Outlet Shopping That's Always Worth The Trip | Simon Premium Outlets |
|
| Desktop speed score | 74 |
|---|---|
| Mobile speed score | 68 |
| Mobile usability score | 96 |
| Number of all page resources | 51 |
| Number of static page resources | 24 |
| Number of JS page resources | 16 |
| Number of styles (CSS) page resources | 1 |
| Total request weight | 10 kb |
| HTML response weight | 132 kb |
| CSS response weight | 130 kb |
| Images response weight | 516 kb |
| JS response weight | 528 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
|
Avoid landing page redirects for the following chain of redirected URLs http://premiumoutlets.com/
http://www.premiumoutlets.com/default.aspx
http://www.premiumoutlets.com/
|
|
Cache (desktop) by setting expiry date for http://collector-1074.tvsquared.com/tv2track.js
https://adc3ef35f321fe6e725a-fb8aac3b3bf42afe824f73b606f0aa4c.ssl.cf1.rackcdn.com/Simon%20Website/PROMOSPOTS/promospotdefaults_dealsandsteals.jpg
https://www.googletagmanager.com/gtm.js?id=GTM-T7X4KT
|
|
Cache (mobile) by setting expiry date for http://collector-1074.tvsquared.com/tv2track.js
https://adc3ef35f321fe6e725a-fb8aac3b3bf42afe824f73b606f0aa4c.ssl.cf1.rackcdn.com/Simon%20Website/PROMOSPOTS/promospotdefaults_dealsandsteals.jpg
https://www.googletagmanager.com/gtm.js?id=GTM-T7X4KT
|
|
Optimize image files (desktop) https://adc3ef35f321fe6e725a-fb8aac3b3bf42afe824f73b606f0aa4c.ssl.cf1.rackcdn.com/htmlcontent/CK-Banner_July12.2017_h20170712124353.jpg - 75.4KiB (75%)
https://adc3ef35f321fe6e725a-fb8aac3b3bf42afe824f73b606f0aa4c.ssl.cf1.rackcdn.com/Simon%20Website/PROMOSPOTS/promospotdefaults_seeallcenters.jpg - 52.9KiB (58%)
https://adc3ef35f321fe6e725a-fb8aac3b3bf42afe824f73b606f0aa4c.ssl.cf1.rackcdn.com/Simon%20Website/SIMONHOMEPAGE/2017-2-15/simonhomepage_march_placeholderimage_1920x1080.jpg - 36.2KiB (26%)
|
| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 1223.
- The competing domain zappos.com has achieved a score of 2158
Content
- The most common term on the website is outlets
- The most common term (found) on the website is zappos
- The word or combination of words with the best median result regarding the frequency on the competitors website is mall (based on first 10 subpages of examined domain).
- Competitor tangeroutlet.com has reached a value of 2 for the metric: "Number of outgoing links".
- The competitor simon.com has achieved a value of 57 for the metric: "Link power of the referring domains".
Social media
- The domain simon.com has a Twitter account.
- The main domain has a Twitter account.
- The main domain has an Instagram account.
- The number of YouTube views of the competitor tangeroutlet.com youtube account is 2618592 (since the last update).
- On Twitter, the main domain ha an activity of 59955 tweets.
Seo
- The competitor tangeroutlet.com should get at least 0 visitors from the search engine per month.
- The URL https://www.premiumoutlets.com/montrealpremiumoutlets/store_listing/fr occurs most frequently in the search engine results.
- The main domain's best performing keyword is outlets and it was found on the position 6
- In the search engine rankings above, the average position of the main domain is: 55.
- The domain :domain is the competitor with the most expected visitors per month from the search engine
Server
- The CSS of the competitor zappos.com website accounts for7% of all data transfers.
- The entire CSS files of the competitor simon.com homepage weighs 130 kb.
- Some links and buttons are too small and can cause problems for website visitors of the competitor tripadvisor.com website.
- The number of Javascript resources (on the homepage of the main domain) is 16 .
- The version for smartphones and tablets of the main domain has achieved 96 points for user-experience (how user-friendly a website is).