Mini
Content Marketing comparison of websites for petzl.com
accuweather.com
thefreedictionary.com
petzl.com
telebasel.ch
engelbergmountainguide.ch
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | petzl.com | telebasel.ch | engelbergmountainguide.ch | accuweather.com | thefreedictionary.com | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | x | x |
| Youtube subscribers | x | x | x | x | x | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | petzl.com | telebasel.ch | engelbergmountainguide.ch | accuweather.com | thefreedictionary.com |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 1,040,212 | 237,083 | 689 | 130,433,911 | 44,958,369 |
| Number of Referring Domains (Content Popularity) (day) | 10,186 | 2,606 | 78 | 109,705 | 94,490 |
| Number of URLs found in the index (day) | 130,906 | 5,155 | 128 | 6,758,048 | 17,762,937 |
| Number of IPs that refer to domain (day) | 7,716 | 1,364 | 67 | 65,749 | 63,430 |
| Number of subnets that refer to domain (day) | 5,757 | 985 | 66 | 36,471 | 35,518 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 47 | 2 | x | 939 | 1,333 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 373 | 4 | x | 157,307 | 89,069 |
| Number of governmental and .gov - related domains that refer to domain (day) | 2 | x | x | 530 | 136 |
| Number of government and .gov - related external backlinks that link to domain (day) | 2 | x | x | 929,263 | 5,509 |
| The exact number of educational domains that refer to domain (day) | 28 | x | x | 563 | 597 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 73 | x | x | 29,516 | 17,084 |
| The exact number of government domains that refer to domain (day) | 2 | x | x | 212 | 50 |
| The exact number of government links that refer to domain (day) | 2 | x | x | 13,783 | 184 |
| Average number of outgoing links to unique domains for that domain (day) | 3 | 0 | x | 10 | 2 |
| The number of outgoing links for this domain (day) | 4 | 0 | x | 14 | 4 |
| Average number of internal links for domain (day) | 49 | 1 | x | 79 | 61 |
| Link Strength of Referring Domains (Content Popularity) (day) | 49 | 31 | 10 | 71 | 62 |
| Authority of Referring Domains (Content Popularity) (day) | 51 | 29 | 17 | 84 | 62 |
| TrustMetric value for domain (day) - Majestic metric | 51 | 29 | 17 | 84 | 62 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title Petzl Other - equipment, headlamps, and techniques for alpinism, climbing, and work at height |
|
| Desktop speed score | 74 |
|---|---|
| Mobile speed score | 59 |
| Mobile usability score | 100 |
| Number of all page resources | 66 |
| Number of static page resources | 57 |
| Number of JS page resources | 23 |
| Number of styles (CSS) page resources | 8 |
| Total request weight | 9 kb |
| HTML response weight | 58 kb |
| CSS response weight | 89 kb |
| Images response weight | 410 kb |
| JS response weight | 404 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
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Avoid landing page redirects for the following chain of redirected URLs http://petzl.com/
https://www.petzl.com/
https://www.petzl.com/INT/en
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Cache (desktop) by setting expiry date for https://www.petzl.com/sfc/servlet.shepherd/version/download/068w0000001aMppAAE
https://www.petzl.com/sfc/servlet.shepherd/version/download/068w0000001aMqJAAU
https://www.petzl.com/sfc/servlet.shepherd/version/download/068w0000001aNtdAAE
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Cache (mobile) by setting expiry date for https://m.petzl.com/sfc/servlet.shepherd/version/download/068w0000002u8BOAAY
https://m.petzl.com/sfc/servlet.shepherd/version/download/068w0000002u8BdAAI
https://m.petzl.com/sfc/servlet.shepherd/version/download/068w0000002uNaJAAU
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Speed up server response time
Response time in 0.26 seconds
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Minify your CSS files (desktop) https://www.petzl.com/resource/1499254881000/Petzl_Front/css/common.css - 2.1KiB (22%)
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Minify your CSS files (mobile) https://m.petzl.com/resource/1492711328000/Petzl_Front_Mobile/styles/app/components/list.css - 1.7KiB (44%)
https://m.petzl.com/resource/1492711328000/Petzl_Front_Mobile/styles/app/normalize.css - 1.7KiB (66%)
https://m.petzl.com/resource/1492711328000/Petzl_Front_Mobile/styles/app/components/footer.css - 1.1KiB (40%)
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Minify HTML files (desktop) https://www.petzl.com/INT/en - 1.5KiB (19%)
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Minify JavaScript files (desktop) https://www.petzl.com/resource/1499254881000/Petzl_Front/js/petzl/layout.js - 2.7KiB (46%)
https://www.petzl.com/resource/1499254881000/Petzl_Front/js/libs/jquery.easing.js - 1.2KiB (58%)
https://www.petzl.com/resource/1499254881000/Petzl_Front/js/libs/jquery.touchr.js - 687B (58%)
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Minify JavaScript files (mobile) https://m.petzl.com/resource/1492711328000/Petzl_Front_Mobile/scripts/libs/libs.js - 10.9KiB (14%)
https://m.petzl.com/resource/1499254881000/Petzl_Front/js/libs/jquery.easing.js - 1.2KiB (58%)
https://m.petzl.com/resource/1499254881000/Petzl_Front/js/libs/jquery.touchr.js - 687B (58%)
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Optimize image files (desktop) https://www.petzl.com/sfc/servlet.shepherd/version/download/068w0000002u5djAAA - 36.4KiB (38%)
https://www.petzl.com/sfc/servlet.shepherd/version/download/068w0000002u7QmAAI - 33.9KiB (39%)
https://www.petzl.com/sfc/servlet.shepherd/version/download/068w0000001aNuRAAU - 12.7KiB (51%)
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Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 1213.
- The competing domain thefreedictionary.com has achieved a score of 1815
Content
- The most common word or combination of words on the competitors Website: accuweather.com is cloudy precip
- The word or combination of words with the worst "Count on Page" result on the competitors website is ersten halbjahr (based first 10 subpages of the domain under investigation).
- The term that appears on all competitors websites, but not on the website of the main domain, is news.
- Competitor accuweather.com has achieved a value of 929263 for the metric: "Number of incoming backlinks from .GOV and .GOV - like domains (daily value)".
- The achieved value for the metric: "Number of referring domains from different IP C blocks" is 5757 .
Social media
- 60% of this group of domains has a Facebook account.
- 0% of this group of domains has a Google+ account.
- 0% of this group of domains has a LinkedIn account.
- 0% of this group of domains has a Youtube account.
- The number of Twitter fans belonging to the competitor accuweather.com tweet account is 1024917 (since the last update).
Seo
- The average position in the search engine rankings for the website telebasel.ch is 53.
- The search engine rankings update for the main domain took place on 2020-02-09.
- The main domain's best performing keyword is petzl and it was found on the position 1
- The average position in the search engine rankings for the main domain is 49.
- The domain :domain is the competitor with the most expected visitors per month from the search engine
Server
- Graphic files (on the homepage of the competitor telebasel.ch) have a size of 3039 kb.
- The CSS file on the competitor engelbergmountainguide.ch http://www.engelbergmountainguide.ch/wp-content/plugins/wd-instagram-feed/css/wdi_frontend.css?ver=1.1.29 could be compressed to save 21% - 1.4KiB kb.
- The main domain website could compress the JS file https://www.petzl.com/resource/1499254881000/Petzl_Front/js/libs/jquery.easing.js and save 1.2KiB kb (58%).
- The desktop version of the main domain received an Insights value of 74 for the performance.
- 57 CSS/JSS static elements can be found on the website of the main domain.