Mini
Content Marketing comparison of websites for petfinder.com
babycenter.com
petfinder.com
bestfriends.org
cesarsway.com
dogster.com
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | petfinder.com | babycenter.com | cesarsway.com | dogster.com | bestfriends.org | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | x | 12367660 |
| Youtube subscribers | x | x | x | x | 38700 | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | 1367 |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | petfinder.com | babycenter.com | cesarsway.com | dogster.com | bestfriends.org |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 8,719,342 | 3,437,376 | 391,977 | 2,114,365 | 2,038,537 |
| Number of Referring Domains (Content Popularity) (day) | 34,445 | 50,417 | 12,231 | 13,556 | 15,312 |
| Number of URLs found in the index (day) | 886,674 | 6,598,577 | 25,952 | 332,106 | 494,781 |
| Number of IPs that refer to domain (day) | 20,695 | 33,751 | 8,736 | 9,629 | 10,328 |
| Number of subnets that refer to domain (day) | 11,899 | 20,518 | 5,275 | 5,837 | 7,271 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 154 | 294 | 30 | 49 | 85 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 875 | 2,437 | 81 | 246 | 240 |
| Number of governmental and .gov - related domains that refer to domain (day) | 281 | 63 | 4 | 2 | 41 |
| Number of government and .gov - related external backlinks that link to domain (day) | 177,257 | 218 | 32 | 4 | 201 |
| The exact number of educational domains that refer to domain (day) | 150 | 202 | 24 | 42 | 83 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 862 | 1,826 | 68 | 85 | 237 |
| The exact number of government domains that refer to domain (day) | 281 | 37 | 4 | 2 | 41 |
| The exact number of government links that refer to domain (day) | 177,257 | 88 | 32 | 4 | 201 |
| Average number of outgoing links to unique domains for that domain (day) | 2 | 18 | 3 | 1 | 13 |
| The number of outgoing links for this domain (day) | 3 | 19 | 3 | 2 | 14 |
| Average number of internal links for domain (day) | 28 | 232 | 35 | 51 | 36 |
| Link Strength of Referring Domains (Content Popularity) (day) | 63 | 52 | 50 | 54 | 55 |
| Authority of Referring Domains (Content Popularity) (day) | 76 | 71 | 27 | 35 | 68 |
| TrustMetric value for domain (day) - Majestic metric | 76 | 71 | 27 | 35 | 68 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title Celebrating Over 20 Years of Pet Adoption | Petfinder |
|
| Desktop speed score | 83 |
|---|---|
| Mobile speed score | 67 |
| Mobile usability score | 99 |
| Number of all page resources | 78 |
| Number of static page resources | 45 |
| Number of JS page resources | 40 |
| Number of styles (CSS) page resources | 6 |
| Total request weight | 13 kb |
| HTML response weight | 250 kb |
| CSS response weight | 401 kb |
| Images response weight | 95 kb |
| JS response weight | 3234 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
|
Cache (desktop) by setting expiry date for https://syndication.twitter.com/settings
https://www.googletagmanager.com/gtm.js?id=GTM-KGQ2KV2&l=purData
https://www.googletagmanager.com/gtm.js?id=GTM-P6ZVL6X&l=purData
|
|
Cache (mobile) by setting expiry date for https://syndication.twitter.com/settings
https://www.googletagmanager.com/gtm.js?id=GTM-KGQ2KV2&l=purData
https://www.googletagmanager.com/gtm.js?id=GTM-P6ZVL6X&l=purData
|
|
Minify your CSS files (desktop) https://storage.googleapis.com/purina-personalize/pfa_override.css - 2KiB (28%)
|
|
Minify your CSS files (mobile) https://storage.googleapis.com/purina-personalize/pfa_override.css - 2KiB (28%)
|
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Minify JavaScript files (desktop) https://c.lytics.io/api/tag/4274e8ad322ec51d773bcb674ad26d77/lio.js - 4.5KiB (41%)
|
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Minify JavaScript files (mobile) https://c.lytics.io/api/tag/4274e8ad322ec51d773bcb674ad26d77/lio.js - 4.5KiB (41%)
|
| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 2097.
- The competing domain dogster.com has achieved a score of 891
Content
- The word or combination of words with the best median result regarding the frequency on the competitors website is dogster (based on first 10 subpages of examined domain).
- The competitor cesarsway.com has achieved a value of 391977 for the metric: "Number of incoming backlinks (daily value)".
- The competitor cesarsway.com has reached a value of 3 for the metric: "Average number of outgoing links to different domains".
- Competitor dogster.com has achieved a value of 51 for the metric:"Average number of internal links".
- The achieved value for the metric: "Number of incoming backlinks from .GOV domains (daily value)" is 177257 .
Social media
- The domain cesarsway.com has an Instagram account.
- The domain bestfriends.org has a YouTube account.
- The main domain has a Twitter account.
- 20% of this group of domains has a Youtube account.
- The number of Twitter tweets belonging to the competitor babycenter.com tweet account is 42917 (since the last update).
Seo
- The data of the search engine results was updated on the 2020-01-26 for the domain dogster.com.
- The competitor cesarsway.com should get at least 28060 visitors from the search engine per month.
- The URL https://www.petfinder.com/dog-breeds/ occurs most frequently in the search engine results.
- The search engine rankings update for the main domain took place on 2020-02-16.
- The average number of visitors expected from the search engine for the competitors websites is 113224.
Server
- The CSS of the competitor babycenter.com website accounts for30% of all data transfers.
- On the homepage, belonging to babycenter.com 2 CSS files can be identified.
- The entire HTML files of the competitor babycenter.com homepage weighs 415 kb.
- The CSS of the main domain website accounts for10% of all data transfers.
- Title of the homepage for the main domain is Celebrating Over 20 Years of Pet Adoption | Petfinder .