Mini
Content Marketing comparison of websites for paloaltonetworks.com
alienvault.com
mcafee.com
sophos.com
dellemc.com
paloaltonetworks.com
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | paloaltonetworks.com | mcafee.com | sophos.com | alienvault.com | dellemc.com | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | x | x |
| Youtube subscribers | x | x | x | x | x | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | paloaltonetworks.com | mcafee.com | sophos.com | alienvault.com | dellemc.com |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 979,453 | 20,765,041 | 9,567,917 | 586,399 | 32,871,057 |
| Number of Referring Domains (Content Popularity) (day) | 16,201 | 66,956 | 47,416 | 5,350 | 19,043 |
| Number of URLs found in the index (day) | 349,110 | 1,659,043 | 978,749 | 171,240 | 1,424,752 |
| Number of IPs that refer to domain (day) | 12,741 | 49,747 | 36,261 | 4,308 | 14,487 |
| Number of subnets that refer to domain (day) | 9,623 | 32,392 | 24,573 | 3,514 | 11,369 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 141 | 917 | 735 | 30 | 195 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 693 | 389,991 | 10,047 | 172 | 1,533 |
| Number of governmental and .gov - related domains that refer to domain (day) | 36 | 150 | 96 | 9 | 13 |
| Number of government and .gov - related external backlinks that link to domain (day) | 337 | 7,529 | 115,115 | 52 | 300 |
| The exact number of educational domains that refer to domain (day) | 91 | 509 | 492 | 20 | 125 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 472 | 6,403 | 6,388 | 127 | 887 |
| The exact number of government domains that refer to domain (day) | 11 | 67 | 37 | 6 | 8 |
| The exact number of government links that refer to domain (day) | 192 | 6,992 | 343 | 41 | 20 |
| Average number of outgoing links to unique domains for that domain (day) | 2 | 2 | 1 | 1 | 0 |
| The number of outgoing links for this domain (day) | 2 | 3 | 1 | 1 | 3 |
| Average number of internal links for domain (day) | 19 | 48 | 28 | 4 | 19 |
| Link Strength of Referring Domains (Content Popularity) (day) | 54 | 66 | 62 | 47 | 63 |
| Authority of Referring Domains (Content Popularity) (day) | 59 | 73 | 74 | 27 | 75 |
| TrustMetric value for domain (day) - Majestic metric | 59 | 73 | 74 | 27 | 75 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title Next-Generation Security Platforms - Palo Alto Networks |
|
| Desktop speed score | 42 |
|---|---|
| Mobile speed score | 33 |
| Mobile usability score | 99 |
| Number of all page resources | 209 |
| Number of static page resources | 90 |
| Number of JS page resources | 58 |
| Number of styles (CSS) page resources | 8 |
| Total request weight | 48 kb |
| HTML response weight | 1709 kb |
| CSS response weight | 845 kb |
| Images response weight | 980 kb |
| JS response weight | 3943 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
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Cache (desktop) by setting expiry date for https://assets.adobedtm.com/90b129d72f4716e69353423cbd3d35a4caed23e2/mbox-contents-14e1f91c94e4486c3d72408dca21c227c49d1f1b.js
https://assets.adobedtm.com/90b129d72f4716e69353423cbd3d35a4caed23e2/s-code-contents-20fe37e21b06197de161fc72215f77955e6b1712.js
https://assets.adobedtm.com/90b129d72f4716e69353423cbd3d35a4caed23e2/satelliteLib-c3d7b7de9b02c9d954ceaaf6bbd23274ad622720.js
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Cache (mobile) by setting expiry date for https://assets.adobedtm.com/90b129d72f4716e69353423cbd3d35a4caed23e2/mbox-contents-14e1f91c94e4486c3d72408dca21c227c49d1f1b.js
https://assets.adobedtm.com/90b129d72f4716e69353423cbd3d35a4caed23e2/s-code-contents-20fe37e21b06197de161fc72215f77955e6b1712.js
https://assets.adobedtm.com/90b129d72f4716e69353423cbd3d35a4caed23e2/satelliteLib-c3d7b7de9b02c9d954ceaaf6bbd23274ad622720.js
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Speed up server response time
Response time in 0.20 seconds
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Minify your CSS files (desktop) https://scripts.demandbase.com/stylesheet.v2.css - 971B (26%)
https://www.paloaltonetworks.com/content/dam/pan/en_US/abtest/homepage-body/homepage-b.css - 819B (11%)
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Minify your CSS files (mobile) https://scripts.demandbase.com/stylesheet.v2.css - 971B (26%)
https://www.paloaltonetworks.com/content/dam/pan/en_US/abtest/homepage-body/homepage-b.css - 819B (11%)
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Minify JavaScript files (desktop) https://assets.adobedtm.com/90b129d72f4716e69353423cbd3d35a4caed23e2/s-code-contents-20fe37e21b06197de161fc72215f77955e6b1712.js - 9.2KiB (17%)
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Minify JavaScript files (mobile) https://assets.adobedtm.com/90b129d72f4716e69353423cbd3d35a4caed23e2/s-code-contents-20fe37e21b06197de161fc72215f77955e6b1712.js - 9.2KiB (17%)
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Optimize image files (desktop) https://www.paloaltonetworks.com/content/dam/creative-assets/campaigns/corporate/slay-the-volumes-campaign/homepage-chiclet/xslaythevolumes-web-banner-nam-379x196.jpg.pagespeed.ic.aNcpEwh5O0.jpg - 464.3KiB (99%)
https://www.paloaltonetworks.com/content/dam/creative-assets/campaigns/corporate/sp-mobile-world-congress/homepage-chicklet-barker/xhomepage-mwc-thumb-379x196-nobutton.jpg.pagespeed.ic.d-THmh3Toa.jpg - 35.4KiB (88%)
https://www.paloaltonetworks.com/content/dam/pan/en_US/abtest/homepage-body/gartner-bg.jpg - 33.9KiB (40%)
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| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 523.
- The competing domain dellemc.com has achieved a score of 793
Content
- 165 Words / phrases were found at competitor "dellemc.com".
- The term alto only appears on this website and not on the websites of the competition.
- The competitor alienvault.com achieved a value of 127 for the metric: "Number of backlinks from .EDU domains (daily value)".
- The competitor alienvault.com has reached a value of 1 for the metric: "Average number of outgoing links to different domains".
- The competitor alienvault.com has achieved a value of 27 for the metric: "Trust metric - Majestic metric".
Social media
- 100% of this group of domains has a Twitter account.
- 0% of this group of domains has a Instagram account.
- The number of Twitter tweets belonging to the competitor sophos.com tweet account is 19052 (since the last update).
- The number of Twitter fans belonging to the competitor dellemc.com tweet account is 143773 (since the last update).
- The number of Twitter Following for the competitor sophos.com tweet account is 262 (since the last update).
Seo
- The URL https://www.sophos.com/de-de/products/free-trials.aspx is the most frequent url in our search engine rankings, which belongs to the competitor sophos.com
- This free report has been updated for the competitor sophos.com on 2020-02-09.
- In the search engine rankings below, the average position for the competitor alienvault.com is: 71.
- The search engine rankings update for the main domain took place on 2020-02-10.
- On average, the competitors get at least 634166 visitors per month from the search engine.
Server
- Graphic files (on the homepage of the competitor sophos.com) have a size of 3901 kb.
- The HTML script of the competitor sophos.com weighs 2873 kb.
- It would be an advantage to compress the image at the main domain: https://www.paloaltonetworks.com/content/dam/creative-assets/campaigns/corporate/slay-the-volumes-campaign/homepage-chiclet/xslaythevolumes-web-banner-nam-379x196.jpg.pagespeed.ic.aNcpEwh5O0.jpg in order to 464.3KiB kb.
- The desktop version of the main domain received an Insights value of 42 for the performance.
- 90 CSS/JSS static elements can be found on the website of the main domain.