Mini
Content Marketing comparison of websites for oup.com
cietours.com
tripadvisor.co.uk
projectbritain.com
oup.com
cdu.edu.au
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | oup.com | tripadvisor.co.uk | cdu.edu.au | cietours.com | projectbritain.com | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | x | x |
| Youtube subscribers | x | x | x | x | x | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | oup.com | tripadvisor.co.uk | cdu.edu.au | cietours.com | projectbritain.com |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 60,823,578 | 74,083,353 | 7,461,855 | 22,426 | 68,593 |
| Number of Referring Domains (Content Popularity) (day) | 129,149 | 105,803 | 8,528 | 1,114 | 2,400 |
| Number of URLs found in the index (day) | 40,700,411 | 20,423,823 | 3,433,180 | 362,288 | 4,334 |
| Number of IPs that refer to domain (day) | 83,767 | 52,889 | 6,770 | 723 | 1,825 |
| Number of subnets that refer to domain (day) | 47,847 | 26,425 | 5,194 | 620 | 1,500 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 4,125 | 329 | 361 | 2 | 45 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 673,857 | 5,408 | 7,249,483 | 14 | 240 |
| Number of governmental and .gov - related domains that refer to domain (day) | 446 | 165 | 65 | 1 | 4 |
| Number of government and .gov - related external backlinks that link to domain (day) | 56,522 | 118,414 | 596 | 3 | 12 |
| The exact number of educational domains that refer to domain (day) | 1,294 | 44 | 65 | 2 | 9 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 179,985 | 203 | 332 | 14 | 106 |
| The exact number of government domains that refer to domain (day) | 132 | 2 | 2 | x | x |
| The exact number of government links that refer to domain (day) | 38,030 | 2 | 5 | x | x |
| Average number of outgoing links to unique domains for that domain (day) | 4 | 0 | 0 | 0 | 5 |
| The number of outgoing links for this domain (day) | 5 | 2 | 0 | 0 | 8 |
| Average number of internal links for domain (day) | 132 | 82 | 1 | 4 | 49 |
| Link Strength of Referring Domains (Content Popularity) (day) | 68 | 64 | 46 | 35 | 36 |
| Authority of Referring Domains (Content Popularity) (day) | 72 | 80 | 61 | 45 | 23 |
| TrustMetric value for domain (day) - Majestic metric | 72 | 80 | 61 | 45 | 23 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title Oxford University Press - homepage |
|
| Desktop speed score | 59 |
|---|---|
| Mobile speed score | 45 |
| Mobile usability score | 96 |
| Number of all page resources | 44 |
| Number of static page resources | 36 |
| Number of JS page resources | 16 |
| Number of styles (CSS) page resources | 7 |
| Total request weight | 6 kb |
| HTML response weight | 65 kb |
| CSS response weight | 61 kb |
| Images response weight | 305 kb |
| JS response weight | 359 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
|
Avoid landing page redirects for the following chain of redirected URLs http://oup.com/
http://global.oup.com/
http://global.oup.com/?cc=at
|
|
Cache (desktop) by setting expiry date for https://www.googletagmanager.com/gtm.js?id=GTM-MPPNRWR
http://global.oup.com/system/js/jquery.cycle.all.min.js
http://global.oup.com/system/js/jquery.jcarousel.min.js
|
|
Cache (mobile) by setting expiry date for https://www.googletagmanager.com/gtm.js?id=GTM-MPPNRWR
http://global.oup.com/system/js/jquery.cycle.all.min.js
http://global.oup.com/system/js/jquery.jcarousel.min.js
|
|
Speed up server response time
Response time in https://developers.google.com/speed/docs/insights/Server
|
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Minify HTML files (desktop) http://global.oup.com/?cc=at - 16.4KiB (26%)
|
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Minify HTML files (mobile) http://global.oup.com/?cc=at - 16.4KiB (26%)
|
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Minify JavaScript files (desktop) http://global.oup.com/system/owl-carousel/owl.carousel.min.js - 22.4KiB (44%)
|
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Minify JavaScript files (mobile) http://global.oup.com/system/owl-carousel/owl.carousel.min.js - 22.4KiB (44%)
|
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Optimize image files (desktop) http://global.oup.com/system/images/socMedIn.png - 32.2KiB (98%)
http://global.oup.com/system/images/socMedTwitter.png - 31.3KiB (98%)
http://global.oup.com/system/images/banners/About_Us_fill_slot.jpg - 29KiB (85%)
|
| The page content is too wide for the viewport, forcing the user to scroll horizontally. (mobile) |
| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 649.
- The competing domain cdu.edu.au has achieved a score of 420
Content
- The competitor "cietours.com" enables visitors to subscribe to their newsletter list.
- The word or combination of words with the lowest median result regarding the frequency is research scholarship (based on first 10 subpages of examined domain).
- The term that appears on all competitors websites, but not on the website of the main domain, is from.
- Competitor cietours.com has achieved a value of 2 for the metric: "Number of referring .EDU and .EDU-like domains (daily value)".
- The competitor cietours.com has achieved a value of 35 for the metric: "Link power of the referring domains".
Social media
- A link to Twitter has been found on the domain projectbritain.com.
- 20% of this group of domains has a Youtube account.
- The number of Twitter fans belonging to the competitor projectbritain.com tweet account is 2837 (since the last update).
- The number of Twitter fans belonging to the main domain facebook account is 10547 (since the last update).
- On Twitter, the main domain ha a favorites number of 1775 tweets.
Seo
- The competitor cdu.edu.au should get at least 0 visitors from the search engine per month.
- The search engine rankings update for the main domain took place on 2020-01-26.
- The best position ever found for the main domain was 82 and it was found the keyword :keyword.
- The average position in the search engine rankings for the main domain is 70.
- The domain projectbritain.com has the best search engine rankings average position.
Server
- The number of static elements on the projectbritain.com page is 42.
- On the homepage, belonging to cietours.com 5 CSS files can be identified.
- The entire HTML files of the competitor projectbritain.com homepage weighs 65 kb.
- The HTML script of the competitor tripadvisor.co.uk weighs 840 kb.
- The version for smartphones and tablets of the main domain has achieved 96 points for user-experience (how user-friendly a website is).