Mini
Content Marketing comparison of websites for officeworks.com.au
staples.com
help.overdrive.com
officeworks.com.au
papersource.com
samsclub.com
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | officeworks.com.au | help.overdrive.com | papersource.com | samsclub.com | staples.com | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | x | x |
| Youtube subscribers | x | x | x | x | x | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | officeworks.com.au | help.overdrive.com | papersource.com | samsclub.com | staples.com |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 165,065 | 1,271,542 | 943,009 | 2,536,021 | 4,237,626 |
| Number of Referring Domains (Content Popularity) (day) | 5,336 | 3,020 | 9,721 | 24,215 | 32,229 |
| Number of URLs found in the index (day) | 118,151 | 17,587 | 416,576 | 215,000,765 | 3,053,292 |
| Number of IPs that refer to domain (day) | 4,100 | 2,254 | 6,100 | 16,334 | 22,273 |
| Number of subnets that refer to domain (day) | 2,836 | 1,920 | 4,178 | 10,493 | 14,369 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 31 | 108 | 22 | 147 | 298 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 139 | 12,169 | 133 | 525 | 1,912 |
| Number of governmental and .gov - related domains that refer to domain (day) | 9 | 122 | x | 21 | 66 |
| Number of government and .gov - related external backlinks that link to domain (day) | 55 | 4,749 | x | 49 | 266 |
| The exact number of educational domains that refer to domain (day) | 1 | 94 | 22 | 139 | 282 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 2 | 12,116 | 133 | 513 | 1,870 |
| The exact number of government domains that refer to domain (day) | x | 77 | x | 21 | 65 |
| The exact number of government links that refer to domain (day) | x | 2,486 | x | 49 | 264 |
| Average number of outgoing links to unique domains for that domain (day) | 2 | 8 | 2 | 0 | 10 |
| The number of outgoing links for this domain (day) | 2 | 13 | 2 | 0 | 20 |
| Average number of internal links for domain (day) | 244 | 81 | 182 | 77 | 363 |
| Link Strength of Referring Domains (Content Popularity) (day) | 53 | 71 | 53 | 50 | 54 |
| Authority of Referring Domains (Content Popularity) (day) | 24 | 52 | 61 | 57 | 73 |
| TrustMetric value for domain (day) - Majestic metric | 24 | 52 | 61 | 57 | 73 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title Office Supplies, Office Furniture, Stationery, Ink & Toner at the lowest prices | Officeworks |
|
| Desktop speed score | 40 |
|---|---|
| Mobile speed score | 32 |
| Mobile usability score | 97 |
| Number of all page resources | 233 |
| Number of static page resources | 99 |
| Number of JS page resources | 57 |
| Number of styles (CSS) page resources | 2 |
| Total request weight | 49 kb |
| HTML response weight | 485 kb |
| CSS response weight | 425 kb |
| Images response weight | 1864 kb |
| JS response weight | 4612 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
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Avoid landing page redirects for the following chain of redirected URLs http://officeworks.com.au/
https://officeworks.com.au/
https://www.officeworks.com.au/
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Cache (desktop) by setting expiry date for https://assets.adobedtm.com/fb2536241e31a607daba5441f44190425fd3eafa/s-code-contents-1a5dd54c12a4fdb9bde6c92c02cc51b448f80b64.js
https://d16fk4ms6rqz1v.cloudfront.net/capture/OFFICEWORKS.js
https://libs.coremetrics.com/configs/90398264.js
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Cache (mobile) by setting expiry date for https://ad.sxp.smartclip.net/img/trpx.gif
https://assets.adobedtm.com/fb2536241e31a607daba5441f44190425fd3eafa/s-code-contents-1a5dd54c12a4fdb9bde6c92c02cc51b448f80b64.js
https://d16fk4ms6rqz1v.cloudfront.net/capture/OFFICEWORKS.js
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Speed up server response time
Response time in 0.39 seconds
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Minify HTML files (desktop) https://www.officeworks.com.au/ - 5.9KiB (12%)
https://www.officeworks.com.au/webapp/wcs/stores/servlet/PersonUIAnonymous?storeId=10151&catalogId=10551 - 514B (18%)
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Minify HTML files (mobile) https://www.officeworks.com.au/ - 5.9KiB (12%)
https://www.officeworks.com.au/webapp/wcs/stores/servlet/PersonUIAnonymous?storeId=10151&catalogId=10551 - 514B (18%)
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Minify JavaScript files (desktop) https://www.officeworks.com.au/resources/tagging/ow-tagging.js?v=42.776a - 89.3KiB (35%)
https://www.officeworks.com.au/wcsstore/OfficeworksSA/V2/javascript/Analytics.js?v=42.776a - 3.8KiB (55%)
https://www.officeworks.com.au/wcsstore/OfficeworksSA/V2/javascript/ow/pages/header.js?v=42.776a - 806B (31%)
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Minify JavaScript files (mobile) https://www.officeworks.com.au/resources/tagging/ow-tagging.js?v=42.776a - 89.3KiB (35%)
https://www.officeworks.com.au/wcsstore/OfficeworksSA/V2/javascript/Analytics.js?v=42.776a - 3.8KiB (55%)
https://www.officeworks.com.au/wcsstore/OfficeworksSA/V2/javascript/ow/pages/header.js?v=42.776a - 806B (31%)
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Optimize image files (desktop) https://www.officeworks.com.au/images/HomepageTiles/PersonalGuestCustomers/sit-stand-furniture.jpg - 95.6KiB (86%)
https://www.officeworks.com.au/images/HomepageTiles/PersonalGuestCustomers/jonathanadler-blue.jpg - 77.3KiB (84%)
https://www.officeworks.com.au/images/HomepageTiles/PersonalGuestCustomers/google-home.jpg - 39.5KiB (84%)
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| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 1488.
- The competing domain samsclub.com has achieved a score of 1395
Content
- It is very likely that you can register and open a user account on the main domain.
- The competitor samsclub.com has achieved a value of 525 for the metric: "Number of backlinks from .EDU and .EDU-like domains (daily value)".
- The achieved value for the metric: "Number of URLs found in the index (daily value)" is 118151.
- The achieved value for the metric: "Number of referring .EDU domains (daily value)" is 1 .
- The value achieved for the metric: "Number of backlinks from .EDU domains (daily value)" is 2 .
Social media
- The main domain has an Instagram account.
- The main domain has a LinkedIn account.
- 20% of this group of domains has a Google+ account.
- The number of Twitter favorites for the competitor papersource.com tweet account is 5074 (since the last update).
- The number of Twitter tweets belonging to the main domain tweet account is 14504 (since the last update).
Seo
- The data of the search engine results was updated on the 2020-02-06 for the domain help.overdrive.com.
- The average position in the search engine rankings for the website help.overdrive.com is 59.
- The average position in the search engine rankings for the main domain is 53.
- The number of visitors from the search engine to the main domain is 52961 per month.
- From this group of websites, the domain papersource.com has the best average position among in search engine rankings.
Server
- The desktop version of the website staples.com had 41 points scored at Google Insights.
- The content of the competitor papersource.com website is allowed wider than viewport. This will likely require visitors to scroll horizontally.
- The compression of the HTML together with INLINE CSS and JS enables the main domain website to save 514B kb each time the page is loaded.
- When the homepage of the main domain is loaded once, 233 objects are downloaded (files, JS scripts, etc.).
- The version for smartphones and tablets of the main domain has achieved 97 points for user-experience (how user-friendly a website is).