Mini
Content Marketing comparison of websites for nrc.de
bossard.com
www2.deloitte.com
michaelpage.ch
prochem.ch
nrc.de
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | nrc.de | prochem.ch | michaelpage.ch | www2.deloitte.com | bossard.com | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | 10511201 | 1248087 |
| Youtube subscribers | x | x | x | 39700 | 1620 | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | 3268 | 504 |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | nrc.de | prochem.ch | michaelpage.ch | www2.deloitte.com | bossard.com |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 3,184 | 744 | 8,648 | 9,185,695 | 54,388 |
| Number of Referring Domains (Content Popularity) (day) | 192 | 68 | 622 | 76,943 | 1,516 |
| Number of URLs found in the index (day) | 20,244 | 11,041 | 21,620 | 838,814 | 171,454 |
| Number of IPs that refer to domain (day) | 157 | 51 | 256 | 54,357 | 926 |
| Number of subnets that refer to domain (day) | 149 | 50 | 235 | 35,183 | 849 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | x | x | 3 | 932 | 5 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | x | x | 8 | 10,754 | 5 |
| Number of governmental and .gov - related domains that refer to domain (day) | x | x | x | 186 | x |
| Number of government and .gov - related external backlinks that link to domain (day) | x | x | x | 5,176 | x |
| The exact number of educational domains that refer to domain (day) | x | x | 1 | 481 | 1 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | x | x | 1 | 3,662 | 1 |
| The exact number of government domains that refer to domain (day) | x | x | x | 46 | x |
| The exact number of government links that refer to domain (day) | x | x | x | 220 | x |
| Average number of outgoing links to unique domains for that domain (day) | 0 | 0 | 0 | 2 | 0 |
| The number of outgoing links for this domain (day) | 0 | 0 | 1 | 3 | 0 |
| Average number of internal links for domain (day) | 22 | 31 | 11 | 76 | 22 |
| Link Strength of Referring Domains (Content Popularity) (day) | 21 | 12 | 34 | 69 | 41 |
| Authority of Referring Domains (Content Popularity) (day) | 25 | 11 | 17 | 81 | 32 |
| TrustMetric value for domain (day) - Majestic metric | 25 | 11 | 17 | 81 | 32 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title NRC |
|
| Desktop speed score | 66 |
|---|---|
| Mobile speed score | 48 |
| Mobile usability score | 91 |
| Number of all page resources | 60 |
| Number of static page resources | 53 |
| Number of JS page resources | 14 |
| Number of styles (CSS) page resources | 9 |
| Total request weight | 5 kb |
| HTML response weight | 51 kb |
| CSS response weight | 219 kb |
| Images response weight | 335 kb |
| JS response weight | 620 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
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Avoid landing page redirects for the following chain of redirected URLs http://nrc.de/
https://www.nrc.de/
https://www.nrc.de/de/startseite.html
|
|
Cache (desktop) by setting expiry date for https://www.nrc.de/fileadmin/templates/images/icon-image-active.png
https://www.nrc.de/fileadmin/templates/images/icon-image.png
https://www.nrc.de/fileadmin/templates/images/logo-nrc-group.png
|
|
Cache (mobile) by setting expiry date for https://www.nrc.de/fileadmin/templates/images/icon-image-active.png
https://www.nrc.de/fileadmin/templates/images/icon-image.png
https://www.nrc.de/fileadmin/templates/images/logo-nrc-group.png
|
|
Speed up server response time
Response time in 1.2 seconds
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Minify HTML files (desktop) https://www.nrc.de/de/startseite.html - 1.1KiB (11%)
|
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Minify HTML files (mobile) https://www.nrc.de/de/startseite.html - 1.1KiB (11%)
|
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Minify JavaScript files (desktop) https://www.nrc.de/fileadmin/templates/javascript/vendor/jquery-1.8.2.js - 37.2KiB (49%)
https://www.nrc.de/fileadmin/templates/javascript/jquery.mCustomScrollbar.js - 1.8KiB (31%)
https://www.nrc.de/fileadmin/templates/javascript/main.js - 1.2KiB (24%)
|
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Minify JavaScript files (mobile) https://www.nrc.de/fileadmin/templates/javascript/vendor/jquery-1.8.2.js - 37.2KiB (49%)
https://www.nrc.de/fileadmin/templates/javascript/jquery.mCustomScrollbar.js - 1.8KiB (31%)
https://www.nrc.de/fileadmin/templates/javascript/main.js - 1.2KiB (24%)
|
|
Optimize image files (desktop) https://www.nrc.de/fileadmin/templates/images/logo-nrc.png - 24.3KiB (71%)
https://www.nrc.de/typo3temp/pics/80c606c109.jpg - 17.8KiB (25%)
https://www.nrc.de/typo3temp/pics/84bdb0c90f.jpg - 8.2KiB (18%)
|
| The page content is too wide for the viewport, forcing the user to scroll horizontally. (mobile) |
| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 283.
- The competing domain www2.deloitte.com has achieved a score of 1613
Content
- The word or combination of words with the lowest median result regarding the frequency is aktuelle angebote (based on first 10 subpages of examined domain).
- The main domain enables visitors to subscribe to their newsletter list.
- The ratio of the number of words and word combinations on the main domains to the benchmark of the competition sites is "206:568".
- The term expert only occurs on the bossard.com website and not on the website of the main domain.
- The competitor bossard.com has achieved a value of 32 for the metric: "Trust metric - Majestic metric".
Social media
- 40% of this group of domains has a Twitter account.
- 40% of this group of domains has a Youtube account.
- The number of YouTube views of the competitor bossard.com youtube account is 407843 (since the last update).
- The number of instagram posts on the competitor www2.deloitte.com instagram account is 1471 (since the last update).
- The number of Instagram Following for the competitor www2.deloitte.com instagram account is 327 (since the last update).
Seo
- Of all the URLs found in the domain prochem.ch, "http://www.prochem.ch/de/unternehmen/nrc-gruppe/nordeuropa.html" is the most frequently found URL in the search results.
- In the search engine rankings below, the average position for the competitor bossard.com is: 52.
- The best position ever found for the competitor michaelpage.ch was 2 and it was found the keyword :keyword.
- In the search engine rankings above, the average position of the main domain is: 61.
- The domain :domain is the competitor with the most expected visitors per month from the search engine
Server
- The server of the competitor bossard.com responded within0 seconds.
- It would be an advantage to compress the image at the competitor bossard.com website: https://media.bossard.com/-/media/bossard-group/website/images/icons/icon_linkedin.jpg?h=35&w=35&la=en&hash=700C66F7DE273FADC5757CBB2C51812E430681C0 in order to 842B kb.
- The total amount of the website requests on competitor www2.deloitte.com was calculated at 16 kb.
- The number of Javascript resources (on the homepage of the main domain) is 14 .
- Some links and buttons are too small and can cause problems for website visitors of the main domain.