Mini Content Marketing comparison of websites for njc.ch

home.kpmg.com

83%
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tripadvisor.com

27%
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wikitravel.org

21%
Change competitor

njc.ch

13%

Other competitor

Define competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric njc.ch tripadvisor.com wikitravel.org home.kpmg.com
Twitter followers x x x x
Twitter following (account is following) x x x x
Twitter likes x x x x
Instagram followers x x x x
Instagram following (account is following) x x x x
Youtube subscribers x x x 13800
Youtube comments x x x x
Youtube videos x x x 2969

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric njc.ch tripadvisor.com wikitravel.org home.kpmg.com
Number of Referring Backlinks (Content Popularity) (day) 7,061 253,722,927 14,631,509 4,940,303
Number of Referring Domains (Content Popularity) (day) 98 325,606 40,979 20,151
Number of URLs found in the index (day) 2,748 128,251,765 4,824,527 102,436
Number of IPs that refer to domain (day) 91 152,924 30,344 15,753
Number of subnets that refer to domain (day) 89 64,852 19,098 12,214
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 2 1,216 593 349
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 75 72,148 4,125 1,794
Number of governmental and .gov - related domains that refer to domain (day) x 294 44 71
Number of government and .gov - related external backlinks that link to domain (day) x 100,342 267 397
The exact number of educational domains that refer to domain (day) 1 787 268 169
Number of Backlinks from .EDU Domains (Content Popularity) (day) 1 65,576 2,118 885
The exact number of government domains that refer to domain (day) x 145 17 18
The exact number of government links that refer to domain (day) x 3,187 91 44
Average number of outgoing links to unique domains for that domain (day) 7 0 7 0
The number of outgoing links for this domain (day) 9 0 9 0
Average number of internal links for domain (day) 37 11 63 0
Link Strength of Referring Domains (Content Popularity) (day) 29 75 49 51
Authority of Referring Domains (Content Popularity) (day) 15 92 55 42
TrustMetric value for domain (day) - Majestic metric 15 92 55 42

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Neuchâtel Junior College
Desktop speed score 41
Mobile speed score 36
Mobile usability score 59
Number of all page resources 74
Number of static page resources 70
Number of JS page resources 6
Number of styles (CSS) page resources 4
Total request weight 6 kb
HTML response weight 31 kb
CSS response weight 43 kb
Images response weight 1516 kb
JS response weight 208 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
http://www.njc.ch/site-uploads/CAIS-logo.jpg
http://www.njc.ch/site-uploads/CAPSON-logo.jpg
http://www.njc.ch/site-uploads/DSC_2802_copy.jpg
Cache (mobile) by setting expiry date for
http://www.njc.ch/site-uploads/CAIS-logo.jpg
http://www.njc.ch/site-uploads/CAPSON-logo.jpg
http://www.njc.ch/site-uploads/DSC_2802_copy.jpg
Speed up server response time
Response time in 0.92 seconds
Minify your CSS files (desktop)
http://www.njc.ch/template/site/css/styles.css?v=0816 - 608B (13%)
Minify your CSS files (mobile)
http://www.njc.ch/template/site/css/styles.css?v=0816 - 608B (13%)
Optimize image files (desktop)
http://www.njc.ch/uploads/ConfidenceNEW.jpg - 265.9KiB (73%)
http://www.njc.ch/uploads/KnowledgeNEW.jpg - 219.5KiB (73%)
http://www.njc.ch/uploads/IndependenceNEW.jpg - 179.1KiB (78%)
Some texts on your page renders in a way that may be difficult for some of your visitors to read. (mobile)
Configure a viewport for mobile page, ex.
<meta name="viewport" content="width=device-width, initial-scale=1">
The page content is too wide for the viewport, forcing the user to scroll horizontally. (mobile)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 501.
  • The competing domain home.kpmg.com has achieved a score of 3098

Content

  • The word or combination of words with the lowest median result regarding the frequency is final examinations (based on first 10 subpages of examined domain).
  • It is very likely that you can register and open a user account on the competitors website "home.kpmg.com".
  • We think there is a blog section on the competitors website "home.kpmg.com".
  • The term that appears on all competitors websites, but not on the website of the main domain, is help.
  • The term read only appears on one competitor's website - home.kpmg.com.

Social media

  • A link to Twitter has been found on the domain home.kpmg.com.
  • The number of Twitter Following for the main domain is 82 (since the last update).
  • alerts-new.social_media.competitor_fans_currently_FACEBOOK.0
  • The number of Twitter fans belonging to the competitor wikitravel.org tweet account is 5056 (since the last update).
  • The competitor home.kpmg.com has created 1712 youtube videos.

Seo

  • The search engine rankings update for the main domain took place on 2020-02-10.
  • In the search engine rankings below, the average position for the competitor home.kpmg.com is: 54.
  • The competitor home.kpmg.com should get at least 1164420 visitors from the search engine per month.
  • The domain :domain is the competitor with the most expected visitors per month from the search engine
  • On average, the competitors get at least 5001697 visitors per month from the search engine.

Server

  • Some links and buttons are too small and can cause problems for website visitors of the main domain.
  • The desktop version of the website home.kpmg.com had 68 points scored at Google Insights.
  • When the homepage of the competitor home.kpmg.com is loaded once, 101 objects are downloaded (files, JS scripts, etc.).
  • Graphic files (on the homepage of the competitor home.kpmg.com) have a size of 680 kb.
  • The server of the competitor home.kpmg.com responded within0 seconds.