Mini Content Marketing comparison of websites for njc.ch

home.kpmg.com

83%
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tripadvisor.com

27%
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wikitravel.org

21%
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njc.ch

13%

Other competitor

Define competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric njc.ch tripadvisor.com wikitravel.org home.kpmg.com
Twitter followers x x x x
Twitter following (account is following) x x x x
Twitter likes x x x x
Instagram followers x x x x
Instagram following (account is following) x x x x
Youtube subscribers x x x 14700
Youtube comments x x x x
Youtube videos x x x 3162

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric njc.ch tripadvisor.com wikitravel.org home.kpmg.com
Number of Referring Backlinks (Content Popularity) (day) 7,061 253,722,927 14,631,509 4,940,303
Number of Referring Domains (Content Popularity) (day) 98 325,606 40,979 20,151
Number of URLs found in the index (day) 2,748 128,251,765 4,824,527 102,436
Number of IPs that refer to domain (day) 91 152,924 30,344 15,753
Number of subnets that refer to domain (day) 89 64,852 19,098 12,214
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 2 1,216 593 349
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 75 72,148 4,125 1,794
Number of governmental and .gov - related domains that refer to domain (day) x 294 44 71
Number of government and .gov - related external backlinks that link to domain (day) x 100,342 267 397
The exact number of educational domains that refer to domain (day) 1 787 268 169
Number of Backlinks from .EDU Domains (Content Popularity) (day) 1 65,576 2,118 885
The exact number of government domains that refer to domain (day) x 145 17 18
The exact number of government links that refer to domain (day) x 3,187 91 44
Average number of outgoing links to unique domains for that domain (day) 7 0 7 0
The number of outgoing links for this domain (day) 9 0 9 0
Average number of internal links for domain (day) 37 11 63 0
Link Strength of Referring Domains (Content Popularity) (day) 29 75 49 51
Authority of Referring Domains (Content Popularity) (day) 15 92 55 42
TrustMetric value for domain (day) - Majestic metric 15 92 55 42

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Neuchâtel Junior College
Desktop speed score 41
Mobile speed score 36
Mobile usability score 59
Number of all page resources 74
Number of static page resources 70
Number of JS page resources 6
Number of styles (CSS) page resources 4
Total request weight 6 kb
HTML response weight 31 kb
CSS response weight 43 kb
Images response weight 1516 kb
JS response weight 208 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
http://www.njc.ch/site-uploads/CAIS-logo.jpg
http://www.njc.ch/site-uploads/CAPSON-logo.jpg
http://www.njc.ch/site-uploads/DSC_2802_copy.jpg
Cache (mobile) by setting expiry date for
http://www.njc.ch/site-uploads/CAIS-logo.jpg
http://www.njc.ch/site-uploads/CAPSON-logo.jpg
http://www.njc.ch/site-uploads/DSC_2802_copy.jpg
Speed up server response time
Response time in 0.92 seconds
Minify your CSS files (desktop)
http://www.njc.ch/template/site/css/styles.css?v=0816 - 608B (13%)
Minify your CSS files (mobile)
http://www.njc.ch/template/site/css/styles.css?v=0816 - 608B (13%)
Optimize image files (desktop)
http://www.njc.ch/uploads/ConfidenceNEW.jpg - 265.9KiB (73%)
http://www.njc.ch/uploads/KnowledgeNEW.jpg - 219.5KiB (73%)
http://www.njc.ch/uploads/IndependenceNEW.jpg - 179.1KiB (78%)
Some texts on your page renders in a way that may be difficult for some of your visitors to read. (mobile)
Configure a viewport for mobile page, ex.
<meta name="viewport" content="width=device-width, initial-scale=1">
The page content is too wide for the viewport, forcing the user to scroll horizontally. (mobile)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 501.
  • The competing domain home.kpmg.com has achieved a score of 3098

Content

  • The word or combination of words with the lowest median result regarding the frequency on the competitors website is site know (based on first 10 subpages of examined domain).
  • The ratio of the number of words and word combinations on the main domains to the benchmark of the competition sites is "255:239".
  • The competitor home.kpmg.com has achieved a value of 1794 for the metric: "Number of backlinks from .EDU and .EDU-like domains (daily value)".
  • Competitor home.kpmg.com has achieved a value of 18 for the metric: "Number of referring .GOV domains (daily value)".
  • Competitor home.kpmg.com has achieved a value of 0 for the metric:"Average number of internal links".

Social media

  • The domain home.kpmg.com has a Linkedin account.
  • 25% of this group of domains has a Instagram account.
  • The number of Twitter fans belonging to the competitor wikitravel.org tweet account is 5056 (since the last update).
  • The number of Twitter favorites for the competitor home.kpmg.com tweet account is 1266 (since the last update).
  • The competitor home.kpmg.com has created 1712 youtube videos.

Seo

  • The URL https://www.njc.ch/ is the most common search engine result in our search engine rankings
  • In the search engine rankings above, the average position of the main domain is: 41.
  • The main domain has a number of expected visitor coming from the search engine of 2 per month (traffic).
  • The data of the search engine results was updated on the 2020-02-10 for the domain wikitravel.org.
  • From this group of websites, the domain wikitravel.org has the best average position among in search engine rankings.

Server

  • The compression of the HTML together with INLINE CSS and JS enables the competitor tripadvisor.com website to save 808B kb each time the page is loaded.
  • The competitor's home.kpmg.com meta title is: KPMG International | KPMG | GLOBAL .
  • The number of Javascript resources (on the homepage of the competitor home.kpmg.com) is 40 .
  • On the homepage, belonging to home.kpmg.com 3 CSS files can be identified.
  • Graphic files (on the homepage of the competitor home.kpmg.com) have a size of 547 kb.