Mini
Content Marketing comparison of websites for nike.com
ikea.com
nike.com
hm.com
zara.com
klm.com
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | nike.com | ikea.com | hm.com | zara.com | klm.com | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | 388292551 | 25030867 | 232545179 | 62554142 | x |
| Youtube subscribers | 1850000 | 11100 | 452000 | 118000 | x | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | 533 | 1046 | 653 | 235 | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | nike.com | ikea.com | hm.com | zara.com | klm.com |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 43,034,703 | 9,794,280 | 24,104,438 | 5,304,933 | 7,842,204 |
| Number of Referring Domains (Content Popularity) (day) | 109,405 | 117,809 | 88,698 | 57,792 | 35,982 |
| Number of URLs found in the index (day) | 2,286,014 | 1,097,157 | 4,094,970 | 4,813,668 | 630,362 |
| Number of IPs that refer to domain (day) | 70,950 | 64,411 | 50,106 | 32,996 | 24,142 |
| Number of subnets that refer to domain (day) | 40,037 | 31,272 | 27,360 | 18,830 | 16,157 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 547 | 265 | 169 | 65 | 159 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 18,025 | 1,299 | 23,103 | 297 | 344 |
| Number of governmental and .gov - related domains that refer to domain (day) | 65 | 45 | 32 | 10 | 28 |
| Number of government and .gov - related external backlinks that link to domain (day) | 403 | 1,060 | 91 | 23 | 119 |
| The exact number of educational domains that refer to domain (day) | 353 | 122 | 96 | 35 | 45 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 16,004 | 490 | 483 | 102 | 102 |
| The exact number of government domains that refer to domain (day) | 36 | 14 | 8 | 3 | 2 |
| The exact number of government links that refer to domain (day) | 152 | 375 | 20 | 3 | 2 |
| Average number of outgoing links to unique domains for that domain (day) | 3 | 0 | 5 | 5 | 6 |
| The number of outgoing links for this domain (day) | 4 | 0 | 6 | 12 | 7 |
| Average number of internal links for domain (day) | 199 | 88 | 269 | 497 | 40 |
| Link Strength of Referring Domains (Content Popularity) (day) | 68 | 65 | 63 | 47 | 55 |
| Authority of Referring Domains (Content Popularity) (day) | 81 | 82 | 81 | 62 | 71 |
| TrustMetric value for domain (day) - Majestic metric | 81 | 82 | 81 | 62 | 71 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 989.
- The competing domain hm.com has achieved a score of 939
Content
- It is very likely that you can register and open a user account on the competitors website "ikea.com".
- 51 words or phrases (two word combinations) were found on the main domain.
- The competitor ikea.com has achieved a value of 18368113 for the metric: "Number of incoming backlinks (daily value)".
- Competitor ikea.com has reached a value of 125144 for the metric: "Number of referring domains (daily value)".
- The competitor ikea.com has reached a value of 2 for the metric: "Average number of outgoing links to different domains".
Social media
- The main domain has an Instagram account.
- On Facebook, the main domain is followed by 33618965 fans.
- THe main domain instagram account has a post activity of 761
- The number of YouTube views of the main domain is 225621267 (since the last update).
- The main domain has reached a youtube subscribers number of 1270000 (since the last update).
Seo
- Of all the URLs found in the domain zara.com, "https://www.zara.com/de/" is the most frequently found URL in the search results.
- This free report has been updated for the competitor ikea.com on 2020-02-09.
- In the search engine rankings below, the average position for the competitor klm.com is: 53.
- The competitor ikea.com should get at least 26582143 visitors from the search engine per month.
- The best position ever found for the main domain was 1 and it was found the keyword :keyword.
Server
- The CSS of the competitor ikea.com website accounts for17% of all data transfers.
- The mobile version of the competitor hm.com achieved 64 points for the server response and website loading times in the Google Insights test.
- It would be an advantage to compress the image at the main domain: https://content.nike.com/content/dam/one-nike/en_lu/FA18/Homepage/0705/P1-COPYBLOCK.jpg.transform/full-screen/P1-COPYBLOCK.jpg in order to 4.2KiB kb.
- When the homepage of the main domain is loaded once, 63 objects are downloaded (files, JS scripts, etc.).
- The CSS file on the main domain https://assets.commerce.nikecloud.com/experience/ciclp/static/v1/534-27003163ae3/client.css could be compressed to save 15% - 1.1KiB kb.