Mini Content Marketing comparison of websites for nextdirect.com

ginatricot.com

74%
Change competitor

newlook.com

33%
Change competitor

nextdirect.com

27%

bershka.com

26%
Change competitor

panalpina.com

13%
Change competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric nextdirect.com bershka.com newlook.com panalpina.com ginatricot.com
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric nextdirect.com bershka.com newlook.com panalpina.com ginatricot.com
Number of Referring Backlinks (Content Popularity) (day) 281,693 825,275 910,694 186,838 283,514
Number of Referring Domains (Content Popularity) (day) 4,029 12,148 17,207 3,343 3,102
Number of URLs found in the index (day) 485,357 2,729,243 385,805 51,053 272,839
Number of IPs that refer to domain (day) 2,949 8,003 9,784 2,407 1,927
Number of subnets that refer to domain (day) 2,488 5,595 6,161 2,104 1,353
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 1 5 27 17 x
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 1 27 96 430 x
Number of governmental and .gov - related domains that refer to domain (day) 1 1 9 11 x
Number of government and .gov - related external backlinks that link to domain (day) 6 3 183 1,204 x
The exact number of educational domains that refer to domain (day) x 4 2 8 x
Number of Backlinks from .EDU Domains (Content Popularity) (day) x 26 7 18 x
The exact number of government domains that refer to domain (day) x x x 4 x
The exact number of government links that refer to domain (day) x x x 5 x
Average number of outgoing links to unique domains for that domain (day) 0 3 2 1 1
The number of outgoing links for this domain (day) 0 3 3 2 1
Average number of internal links for domain (day) 28 11 21 102 52
Link Strength of Referring Domains (Content Popularity) (day) 39 35 54 44 40
Authority of Referring Domains (Content Popularity) (day) 33 21 66 60 20
TrustMetric value for domain (day) - Majestic metric 33 21 66 60 20

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Select Your Country
Desktop speed score 75
Mobile speed score 53
Mobile usability score 100
Number of all page resources 12
Number of static page resources 7
Number of JS page resources 1
Number of styles (CSS) page resources 2
Total request weight 3 kb
HTML response weight 37 kb
CSS response weight 349 kb
Images response weight 239 kb
JS response weight 243 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Avoid landing page redirects for the following chain of redirected URLs
http://nextdirect.com/
http://www.nextdirect.com/
https://www.nextdirect.com/
https://www.nextdirect.com/CountrySelect
Cache (desktop) by setting expiry date for
https://xcdn.next.co.uk/co-uk/CountrySelect/banner_left.jpg
https://xcdn.next.co.uk/co-uk/CountrySelect/banner_right.jpg
https://www.nextdirect.com/Scripts/jquery-1.7.1.js
Cache (mobile) by setting expiry date for
https://xcdn.next.co.uk/co-uk/CountrySelect/banner_left.jpg
https://xcdn.next.co.uk/co-uk/CountrySelect/banner_right.jpg
https://www.nextdirect.com/Scripts/jquery-1.7.1.js
Minify your CSS files (desktop)
https://www.nextdirect.com/CSS/mobile/common.css - 5.2KiB (13%)
Minify your CSS files (mobile)
https://www.nextdirect.com/CSS/mobile/common.css - 5.2KiB (13%)
Minify HTML files (desktop)
https://www.nextdirect.com/CountrySelect - 295B (13%)
Minify HTML files (mobile)
https://www.nextdirect.com/CountrySelect - 295B (13%)
Minify JavaScript files (desktop)
https://www.nextdirect.com/Scripts/jquery-1.7.1.js - 32.1KiB (46%)
Minify JavaScript files (mobile)
https://www.nextdirect.com/Scripts/jquery-1.7.1.js - 32.1KiB (46%)
Optimize image files (desktop)
https://xcdn.next.co.uk/co-uk/CountrySelect/banner_right.jpg - 83.7KiB (74%)
https://www.nextdirect.com/images/mobile/sprites.png - 19.2KiB (19%)
https://xcdn.next.co.uk/co-uk/CountrySelect/banner_left.jpg - 7.6KiB (38%)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 622.
  • The competing domain newlook.com has achieved a score of 761

Content

  • The most common term on the website is tricot
  • The term that appears on all competitors websites, but not on the website of the main domain, is jean.
  • Competitor ginatricot.com has reached a value of 272839 for the metric: "Number of URLs found in the index (daily value)".
  • Competitor ginatricot.com has reached a value of 1 for the metric: "Number of outgoing links".
  • Competitor ginatricot.com has achieved a value of 52 for the metric:"Average number of internal links".

Social media

  • The domain newlook.com has a Twitter account.
  • 0% of this group of domains has a Facebook account.
  • 0% of this group of domains has a Instagram account.
  • 0% of this group of domains has a LinkedIn account.
  • 0% of this group of domains has a Youtube account.

Seo

  • The competitors (newlook.com) best performing keyword is skirts and it was found on the position 5
  • The URL https://www.nextdirect.com/ch/en occurs most frequently in the search engine results.
  • The search engine rankings update for the main domain took place on 2020-02-06.
  • In the search engine rankings above, the average position of the main domain is: 60.
  • The domain :domain is the competitor with the most expected visitors per month from the search engine

Server

  • AJavascript on the competitor newlook.com hold 35% of all data transfers.
  • The CSS of the main domain website accounts for40% of all data transfers.
  • Title of the homepage for the main domain is Select Your Country .
  • The entire HTML files of the main domain homepage weighs 37 kb.
  • The entire CSS files of the main domain homepage weighs 349 kb.