Mini Content Marketing comparison of websites for newlook.com
na-kd.com
zappos.com
dorothyperkins.com
mrp.com
newlook.com
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
Metric | newlook.com | zappos.com | mrp.com | na-kd.com | dorothyperkins.com | |
---|---|---|---|---|---|---|
Facebook fans | x | x | x | x | x | |
Tweets | x | x | x | x | x | |
Twitter followers | x | x | x | x | x | |
Twitter following (account is following) | x | x | x | x | x | |
Twitter likes | x | x | x | x | x | |
Instagram posts | x | x | x | x | x | |
Instagram followers | x | x | x | x | x | |
Instagram following (account is following) | x | x | x | x | x | |
Youtube | Youtube views | x | x | x | x | x |
Youtube subscribers | x | x | x | x | 2210 | |
Youtube comments | x | x | x | x | x | |
Youtube videos | x | x | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
Metric | newlook.com | zappos.com | mrp.com | na-kd.com | dorothyperkins.com |
---|---|---|---|---|---|
Number of Referring Backlinks (Content Popularity) (day) | 910,694 | 7,840,497 | 25,085 | 239,956 | 406,857 |
Number of Referring Domains (Content Popularity) (day) | 17,207 | 42,095 | 1,399 | 3,895 | 9,102 |
Number of URLs found in the index (day) | 385,805 | 8,132,470 | 240,572 | 316,926 | 1,875,540 |
Number of IPs that refer to domain (day) | 9,784 | 27,528 | 904 | 2,745 | 5,765 |
Number of subnets that refer to domain (day) | 6,161 | 17,113 | 717 | 1,846 | 4,011 |
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 27 | 115 | 1 | x | 5 |
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 96 | 679 | 1 | x | 10 |
Number of governmental and .gov - related domains that refer to domain (day) | 9 | 10 | x | x | 9 |
Number of government and .gov - related external backlinks that link to domain (day) | 183 | 30 | x | x | 29 |
The exact number of educational domains that refer to domain (day) | 2 | 99 | x | x | 1 |
Number of Backlinks from .EDU Domains (Content Popularity) (day) | 7 | 643 | x | x | 1 |
The exact number of government domains that refer to domain (day) | x | 8 | x | x | x |
The exact number of government links that refer to domain (day) | x | 28 | x | x | x |
Average number of outgoing links to unique domains for that domain (day) | 2 | 4 | 0 | 3 | 1 |
The number of outgoing links for this domain (day) | 3 | 5 | 0 | 3 | 1 |
Average number of internal links for domain (day) | 21 | 212 | 28 | 23 | 65 |
Link Strength of Referring Domains (Content Popularity) (day) | 54 | 56 | 34 | 49 | 47 |
Authority of Referring Domains (Content Popularity) (day) | 66 | 76 | 16 | 19 | 63 |
TrustMetric value for domain (day) - Majestic metric | 66 | 76 | 16 | 19 | 63 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
Page title New Look - Womens, Mens & Teen fashion Online |
|
Desktop speed score | 14 |
---|---|
Mobile speed score | 32 |
Mobile usability score | 100 |
Number of all page resources | 244 |
Number of static page resources | 98 |
Number of JS page resources | 69 |
Number of styles (CSS) page resources | 7 |
Total request weight | 53 kb |
HTML response weight | 192 kb |
CSS response weight | 740 kb |
Images response weight | 4631 kb |
JS response weight | 3030 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
Cache (desktop) by setting expiry date for https://plugin.monotote.com/connect-plugin.min.js
http://nexus.ensighten.com/newlook/Bootstrap.js
https://cdn.syndication.twimg.com/widgets/followbutton/info.json?callback=__twttr.setFollowersCountAndFollowing&lang=en&screen_names=newlookfashion
|
Cache (mobile) by setting expiry date for https://plugin.monotote.com/connect-plugin.min.js
http://nexus.ensighten.com/newlook/Bootstrap.js
https://cdn.syndication.twimg.com/widgets/followbutton/info.json?callback=__twttr.setFollowersCountAndFollowing&lang=en&screen_names=newlookfashion
|
Minify HTML files (desktop) http://www.newlook.com/ - 2.9KiB (11%)
|
Minify HTML files (mobile) http://m.newlook.com/ - 719B (11%)
|
Minify JavaScript files (mobile) http://m.newlook.com/js/lib/slick.js?v=41 - 1.7KiB (20%)
|
Optimize image files (desktop) http://i1.adis.ws/i/newlook/blog_suits?$marketing2$ - 826.6KiB (99%)
http://i1.adis.ws/i/newlook/curves?$marketing2$ - 698.9KiB (94%)
http://i1.adis.ws/i/newlook/915?$marketing2$ - 696.6KiB (95%)
|
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 566.
- The competing domain na-kd.com has achieved a score of 1613
Content
- The term outfits only occurs on the na-kd.com website and not on the website of the main domain.
- The competitor na-kd.com has achieved a value of 2745 for the metric: "Number of referring domains from different IPs (daily value)".
- The competitor na-kd.com has achieved a value of 1846 for the metric: "Number of referring domains from different IP C blocks".
- Competitor na-kd.com has reached a value of 3 for the metric: "Number of outgoing links".
- The competitor na-kd.com achieved a value of 19 for the metric: "Authority of the referring domains".
Social media
- 80% of this group of domains has a Twitter account.
- 40% of this group of domains has a Google+ account.
- 0% of this group of domains has a LinkedIn account.
- The number of instagram posts on the competitor zappos.com instagram account is 2712 (since the last update).
- Number of Instagram followers, which belong to the competitor zappos.com has been 375223 since the last check.
Seo
- The best position ever found for the competitor dorothyperkins.com was 59 and it was found the keyword :keyword.
- The competitor mrp.com should get at least 3300 visitors from the search engine per month.
- This free report has been updated for the main domain on 2020-02-05.
- In the search engine rankings above, the average position of the main domain is: 51.
- The main domain has a number of expected visitor coming from the search engine of 320443 per month (traffic).
Server
- When the homepage of the competitor zappos.com is loaded once, 93 objects are downloaded (files, JS scripts, etc.).
- The compression of the HTML together with INLINE CSS and JS enables the main domain website to save 2.9KiB kb each time the page is loaded.
- 98 CSS/JSS static elements can be found on the website of the main domain.
- On the homepage of the main domain 7 CSS files can be identified.
- The HTML script of the main domain weighs 3030 kb.