Mini Content Marketing comparison of websites for nationalgeographic.com

time.com

78%
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nationalgeographic.com

30%

livescience.com

23%
Change competitor

Other competitor

Define competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric nationalgeographic.com time.com livescience.com
Twitter followers x x x
Twitter following (account is following) x x x
Twitter likes x x x
Instagram followers x x x
Instagram following (account is following) x x x
Youtube subscribers x x x
Youtube comments x x x
Youtube videos x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric nationalgeographic.com time.com livescience.com
Number of Referring Backlinks (Content Popularity) (day) 31,442,381 40,677,156 10,928,419
Number of Referring Domains (Content Popularity) (day) 262,925 378,286 127,071
Number of URLs found in the index (day) 1,821,305 1,023,292 278,479
Number of IPs that refer to domain (day) 148,157 197,035 79,595
Number of subnets that refer to domain (day) 69,833 84,706 41,428
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 2,907 2,901 1,207
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 444,053 152,221 29,294
Number of governmental and .gov - related domains that refer to domain (day) 530 409 129
Number of government and .gov - related external backlinks that link to domain (day) 20,125 4,929 1,329
The exact number of educational domains that refer to domain (day) 1,616 1,766 781
Number of Backlinks from .EDU Domains (Content Popularity) (day) 120,140 79,951 18,545
The exact number of government domains that refer to domain (day) 301 247 82
The exact number of government links that refer to domain (day) 6,976 3,415 982
Average number of outgoing links to unique domains for that domain (day) 1 15 7
The number of outgoing links for this domain (day) 1 25 11
Average number of internal links for domain (day) 9 55 10
Link Strength of Referring Domains (Content Popularity) (day) 77 70 74
Authority of Referring Domains (Content Popularity) (day) 79 75 68
TrustMetric value for domain (day) - Majestic metric 79 75 68

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
National Geographic
Desktop speed score 72
Mobile speed score 57
Mobile usability score 99
Number of all page resources 177
Number of static page resources 69
Number of JS page resources 56
Number of styles (CSS) page resources 2
Total request weight 42 kb
HTML response weight 81 kb
CSS response weight 243 kb
Images response weight 1564 kb
JS response weight 3333 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
http://fonts.ngeo.com/verlag/1-0-0/HCo_fonts.css
http://pmdvod.nationalgeographic.com/NG_Video/327/355/smpost_1498852303742.jpg
http://pmdvod.nationalgeographic.com/NG_Video/434/483/smpost_1499365059902.jpg
Cache (mobile) by setting expiry date for
http://fonts.ngeo.com/verlag/1-0-0/HCo_fonts.css
http://pmdvod.nationalgeographic.com/NG_Video/327/355/smpost_1498852303742.jpg
http://pmdvod.nationalgeographic.com/NG_Video/434/483/smpost_1499365059902.jpg
Optimize image files (desktop)
http://www.nationalgeographic.com/content/dam/natgeo/video/mpx/news/r/re/rem/remarkable-timelapse-watch-caterpillars-transform-into-butterflies.mp4/jcr:content/renditions/cq5dam.thumbnail.319.319.png - 14.9KiB (11%)
http://www.nationalgeographic.com/content/dam/natgeo/video/mpx/news/t/th/the/the-illegal-and-secretive-world-of-chameleon-ranching.mp4/jcr:content/renditions/cq5dam.thumbnail.319.319.png - 12.8KiB (11%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 1037.
  • The competing domain livescience.com has achieved a score of 777

Content

  • For the popular word science, this would be a similar word combination: live science, science news, entertainment science, science active, health science
  • The competitor "time.com" enables visitors to subscribe to their newsletter list.
  • 83 words or phrases (two word combinations) were found on the main domain.
  • Competitor time.com has reached a value of 378286 for the metric: "Number of referring domains (daily value)".
  • Competitor time.com has achieved a value of 3415 for the metric: "Number of incoming backlinks from .GOV domains (daily value)".

Social media

  • The domain time.com has a Twitter account.
  • The domain livescience.com has a Linkedin account.
  • 67% of this group of domains has a Twitter account.
  • 0% of this group of domains has a Youtube account.
  • alerts-new.social_media.competitor_fans_currently_FACEBOOK.0

Seo

  • This free report has been updated for the competitor time.com on 2020-02-07.
  • The main domain's best performing keyword is geographic and it was found on the position 2
  • In the search engine rankings above, the average position of the main domain is: 55.
  • The main domain has a number of expected visitor coming from the search engine of 826723 per month (traffic).
  • The average number of visitors expected from the search engine for the competitors websites is 427761.

Server

  • Javascript on the main domain hold 64% of all data transfers.
  • The total amount of the website requests on the main domain was calculated at 42 kb.
  • The CSS of the competitor livescience.com website accounts for3% of all data transfers.
  • The compression of the HTML together with INLINE CSS and JS enables the competitor livescience.com website to save 862B kb each time the page is loaded.
  • On the homepage, belonging to livescience.com 4 CSS files can be identified.