Mini Content Marketing comparison of websites for motors.co.uk

autotrader.co.uk

62%
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carlist.my

41%
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motors.co.uk

40%

honestjohn.co.uk

39%
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parks.uk.com

30%
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Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric motors.co.uk autotrader.co.uk honestjohn.co.uk parks.uk.com carlist.my
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x 398 9390
Youtube comments x x x x x
Youtube videos x x x 195 436

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric motors.co.uk autotrader.co.uk honestjohn.co.uk parks.uk.com carlist.my
Number of Referring Backlinks (Content Popularity) (day) 4,665,811 3,378,761 1,272,619 24,155 601,752
Number of Referring Domains (Content Popularity) (day) 3,014 17,087 7,359 348 2,130
Number of URLs found in the index (day) 5,355,776 559,576 1,227,026 2,255 1,587,559
Number of IPs that refer to domain (day) 2,052 9,985 5,153 242 1,486
Number of subnets that refer to domain (day) 1,706 6,881 3,328 220 1,214
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 9 20 8 x 2
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 61 77 14 x 5
Number of governmental and .gov - related domains that refer to domain (day) x 6 1 x 1
Number of government and .gov - related external backlinks that link to domain (day) x 524 3 x 82
The exact number of educational domains that refer to domain (day) 1 1 4 x x
Number of Backlinks from .EDU Domains (Content Popularity) (day) 1 3 8 x x
The exact number of government domains that refer to domain (day) x x x x x
The exact number of government links that refer to domain (day) x x x x x
Average number of outgoing links to unique domains for that domain (day) 5 1 4 0 4
The number of outgoing links for this domain (day) 6 3 7 0 5
Average number of internal links for domain (day) 62 15 88 1 28
Link Strength of Referring Domains (Content Popularity) (day) 44 52 47 10 45
Authority of Referring Domains (Content Popularity) (day) 54 53 26 9 26
TrustMetric value for domain (day) - Majestic metric 54 53 26 9 26

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Motors.co.uk - buy and sell new & used cars safely
Desktop speed score 72
Mobile speed score 55
Mobile usability score 99
Number of all page resources 161
Number of static page resources 50
Number of JS page resources 35
Number of styles (CSS) page resources 2
Total request weight 35 kb
HTML response weight 247 kb
CSS response weight 88 kb
Images response weight 443 kb
JS response weight 1671 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
http://cdn-1.motors.co.uk/v3/live/20170807-0809/v4/images/bg/home-full.jpg
http://cdn-2.motors.co.uk/v3/live/20170807-0809/bundles/20/less/reactcore-header.css
http://cdn-2.motors.co.uk/v3/live/20170807-0809/v4/images/icons/app/android_btn.png
Cache (mobile) by setting expiry date for
http://cdn-1.motors.co.uk/v3/live/20170807-0809/v4/images/bg/home-small.jpg
http://cdn-2.motors.co.uk/v3/live/20170807-0809/bundles/20/less/reactcore-header.css
http://cdn-2.motors.co.uk/v3/live/20170807-0809/v4/images/icons/app/android_btn.png
Optimize image files (desktop)
http://news.motors.co.uk/wp-content/uploads/2016/11/290916-continental.jpg - 113.8KiB (75%)
http://cdn.autoexposure.co.uk/capimages/1/500/81057/1/ - 3.4KiB (16%)
http://cdn.autoexposure.co.uk/capimages/1/500/65279/1/ - 3.3KiB (17%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 1515.
  • The competing domain honestjohn.co.uk has achieved a score of 1505

Content

  • For the popular word used, this would be a similar word combination: used cars, used cars, used vans, used compare, trucks used
  • The word or combination of words with the best median result regarding the frequency on the competitors website is cars (based on first 10 subpages of examined domain).
  • The competitor honestjohn.co.uk has achieved a value of 47 for the metric: "Link power of the referring domains".
  • The value reached for the metric: "Number of referring domains from different IPs (daily value)" is 2052.
  • The value achieved for the metric: "Authority of the referring domains" is 54 .

Social media

  • A link to Twitter was found on the main domain.
  • 40% of this group of domains has a Youtube account.
  • The number of Twitter Following for the competitor parks.uk.com tweet account is 75 (since the last update).
  • The number of Twitter favorites for the competitor parks.uk.com tweet account is 427 (since the last update).
  • The competitor parks.uk.com has created 166 youtube videos.

Seo

  • In the search engine rankings below, the average position for the competitor carlist.my is: 76.
  • The URL https://www.motors.co.uk/skoda/kodiaq/used-cars/ is the most common search engine result in our search engine rankings
  • The main domain has a number of expected visitor coming from the search engine of 0 per month (traffic).
  • The domain :domain is the competitor with the most expected visitors per month from the search engine
  • The average number of visitors expected from the search engine for the competitors websites is 8154.

Server

  • The competitor autotrader.co.uk has a number of pages indexed in the search engine of 359,000.
  • Some links and buttons are too small and can cause problems for website visitors of the competitor honestjohn.co.uk website.
  • Javascript on the main domain hold 68% of all data transfers.
  • The HTML script of the main domain weighs 1671 kb.
  • The version for smartphones and tablets of the main domain has achieved 99 points for user-experience (how user-friendly a website is).