Mini Content Marketing comparison of websites for morningstar.com

moneycontrol.com

71%
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thebalance.com

34%
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hl.co.uk

16%
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morningstar.com

15%

merrilledge.com

15%
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Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric morningstar.com thebalance.com hl.co.uk moneycontrol.com merrilledge.com
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x 913
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric morningstar.com thebalance.com hl.co.uk moneycontrol.com merrilledge.com
Number of Referring Backlinks (Content Popularity) (day) 17,477,997 7,881,367 275,668 13,379,594 1,002,471
Number of Referring Domains (Content Popularity) (day) 35,190 68,489 3,924 28,260 3,031
Number of URLs found in the index (day) 951,567 58,023 321,254 1,847,067 83,690
Number of IPs that refer to domain (day) 24,651 44,016 2,780 18,531 2,305
Number of subnets that refer to domain (day) 17,079 24,899 2,179 12,156 1,789
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 505 762 11 129 14
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 2,991 6,248 24 931 629
Number of governmental and .gov - related domains that refer to domain (day) 73 61 3 41 1
Number of government and .gov - related external backlinks that link to domain (day) 250 162 4 1,545 1
The exact number of educational domains that refer to domain (day) 438 610 3 68 10
Number of Backlinks from .EDU Domains (Content Popularity) (day) 2,816 4,278 7 396 27
The exact number of government domains that refer to domain (day) 69 47 x 2 x
The exact number of government links that refer to domain (day) 241 129 x 3 x
Average number of outgoing links to unique domains for that domain (day) 7 4 3 0 2
The number of outgoing links for this domain (day) 7 4 3 1 7
Average number of internal links for domain (day) 57 14 33 12 26
Link Strength of Referring Domains (Content Popularity) (day) 61 63 48 60 70
Authority of Referring Domains (Content Popularity) (day) 74 61 55 37 50
TrustMetric value for domain (day) - Majestic metric 74 61 55 37 50

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Morningstar – Independent Investment Research
Desktop speed score 74
Mobile speed score 53
Mobile usability score 91
Number of all page resources 77
Number of static page resources 27
Number of JS page resources 32
Number of styles (CSS) page resources 5
Total request weight 13 kb
HTML response weight 129 kb
CSS response weight 679 kb
Images response weight 131 kb
JS response weight 3855 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
http://assets.adobedtm.com/562c4fa30f42e85424963b17e634e8b4638f5016/mbox-contents-df2082da8e3306be407ebac62d53b20840a225e3.js
http://assets.adobedtm.com/562c4fa30f42e85424963b17e634e8b4638f5016/s-code-contents-69026611cc6bc1e35dd3b4228b4fb7b0c00cbe83.js
http://assets.adobedtm.com/562c4fa30f42e85424963b17e634e8b4638f5016/satelliteLib-a5e753d69c79c7b0e301c08ff437f7f67740cf60.js
Cache (mobile) by setting expiry date for
http://assets.adobedtm.com/562c4fa30f42e85424963b17e634e8b4638f5016/mbox-contents-df2082da8e3306be407ebac62d53b20840a225e3.js
http://assets.adobedtm.com/562c4fa30f42e85424963b17e634e8b4638f5016/s-code-contents-69026611cc6bc1e35dd3b4228b4fb7b0c00cbe83.js
http://assets.adobedtm.com/562c4fa30f42e85424963b17e634e8b4638f5016/satelliteLib-a5e753d69c79c7b0e301c08ff437f7f67740cf60.js
Minify HTML files (desktop)
http://www.morningstar.com/ - 2.3KiB (14%)
Minify HTML files (mobile)
http://www.morningstar.com/ - 2.3KiB (14%)
Minify JavaScript files (desktop)
http://www.msmediacom.com/safeframe/js/sf_base_host_boot.js?bv=3.14.0-SNAPSHOT - 27.7KiB (57%)
Minify JavaScript files (mobile)
http://www.msmediacom.com/safeframe/js/sf_base_host_boot.js?bv=3.14.0-SNAPSHOT - 27.7KiB (57%)
Optimize image files (desktop)
http://im.mstar.com/im/78x78/authorid35.jpg - 20.7KiB (89%)
http://im.mstar.com/im/newhomepage/78x78_esg-rating.jpg - 13.2KiB (89%)
http://im.mstar.com/im/newhomepage/Minute_78.jpg - 2.4KiB (44%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 543.
  • The competing domain moneycontrol.com has achieved a score of 2586

Content

  • 190 Words / phrases were found at competitor "merrilledge.com".
  • The word or combination of words with the worst "Count on Page" result is portfolio managers (based first 10 subpages of the domain under investigation).
  • The ratio of the number of words and word combinations on the main domains to the benchmark of the competition sites is "216:190".
  • Competitor moneycontrol.com has achieved a value of 68 for the metric: "Number of referring .EDU domains (daily value)".
  • The competitor moneycontrol.com has achieved a value of 37 for the metric: "Trust metric - Majestic metric".

Social media

  • A link to Twitter has been found on the domain moneycontrol.com.
  • A link to the Linkedin was found on the domain moneycontrol.com.
  • 60% of this group of domains has a Facebook account.
  • 80% of this group of domains has a Twitter account.
  • 80% of this group of domains has a LinkedIn account.

Seo

  • This free report has been updated for the competitor hl.co.uk on 2020-01-29.
  • The competitor hl.co.uk should get at least 8904 visitors from the search engine per month.
  • The URL http://www.morningstar.com/funds.html occurs most frequently in the search engine results.
  • The domain :domain is the competitor with the most expected visitors per month from the search engine
  • On average, the competitors get at least 657382 visitors per month from the search engine.

Server

  • The CSS of the competitor moneycontrol.com website accounts for5% of all data transfers.
  • AJavascript on the competitor hl.co.uk hold 55% of all data transfers.
  • The competitor's moneycontrol.com meta title is: Stock/Share Market Investing - Live BSE/NSE, India Stock Market Recommendations and Tips, Live Stock Markets, Sensex/Nifty, Commodity Market, Investment Portfolio, Financial News, Mutual Funds .
  • When the homepage of the competitor moneycontrol.com is loaded once, 223 objects are downloaded (files, JS scripts, etc.).
  • Graphic files (on the homepage of the main domain) have a size of 131 kb.