Mini
Content Marketing comparison of websites for morningstar.com
moneycontrol.com
thebalance.com
hl.co.uk
morningstar.com
merrilledge.com
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | morningstar.com | thebalance.com | hl.co.uk | moneycontrol.com | merrilledge.com | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | x | x |
| Youtube subscribers | x | x | x | x | 913 | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | morningstar.com | thebalance.com | hl.co.uk | moneycontrol.com | merrilledge.com |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 17,477,997 | 7,881,367 | 275,668 | 13,379,594 | 1,002,471 |
| Number of Referring Domains (Content Popularity) (day) | 35,190 | 68,489 | 3,924 | 28,260 | 3,031 |
| Number of URLs found in the index (day) | 951,567 | 58,023 | 321,254 | 1,847,067 | 83,690 |
| Number of IPs that refer to domain (day) | 24,651 | 44,016 | 2,780 | 18,531 | 2,305 |
| Number of subnets that refer to domain (day) | 17,079 | 24,899 | 2,179 | 12,156 | 1,789 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 505 | 762 | 11 | 129 | 14 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 2,991 | 6,248 | 24 | 931 | 629 |
| Number of governmental and .gov - related domains that refer to domain (day) | 73 | 61 | 3 | 41 | 1 |
| Number of government and .gov - related external backlinks that link to domain (day) | 250 | 162 | 4 | 1,545 | 1 |
| The exact number of educational domains that refer to domain (day) | 438 | 610 | 3 | 68 | 10 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 2,816 | 4,278 | 7 | 396 | 27 |
| The exact number of government domains that refer to domain (day) | 69 | 47 | x | 2 | x |
| The exact number of government links that refer to domain (day) | 241 | 129 | x | 3 | x |
| Average number of outgoing links to unique domains for that domain (day) | 7 | 4 | 3 | 0 | 2 |
| The number of outgoing links for this domain (day) | 7 | 4 | 3 | 1 | 7 |
| Average number of internal links for domain (day) | 57 | 14 | 33 | 12 | 26 |
| Link Strength of Referring Domains (Content Popularity) (day) | 61 | 63 | 48 | 60 | 70 |
| Authority of Referring Domains (Content Popularity) (day) | 74 | 61 | 55 | 37 | 50 |
| TrustMetric value for domain (day) - Majestic metric | 74 | 61 | 55 | 37 | 50 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title Morningstar – Independent Investment Research |
|
| Desktop speed score | 74 |
|---|---|
| Mobile speed score | 53 |
| Mobile usability score | 91 |
| Number of all page resources | 77 |
| Number of static page resources | 27 |
| Number of JS page resources | 32 |
| Number of styles (CSS) page resources | 5 |
| Total request weight | 13 kb |
| HTML response weight | 129 kb |
| CSS response weight | 679 kb |
| Images response weight | 131 kb |
| JS response weight | 3855 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
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Cache (desktop) by setting expiry date for http://assets.adobedtm.com/562c4fa30f42e85424963b17e634e8b4638f5016/mbox-contents-df2082da8e3306be407ebac62d53b20840a225e3.js
http://assets.adobedtm.com/562c4fa30f42e85424963b17e634e8b4638f5016/s-code-contents-69026611cc6bc1e35dd3b4228b4fb7b0c00cbe83.js
http://assets.adobedtm.com/562c4fa30f42e85424963b17e634e8b4638f5016/satelliteLib-a5e753d69c79c7b0e301c08ff437f7f67740cf60.js
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Cache (mobile) by setting expiry date for http://assets.adobedtm.com/562c4fa30f42e85424963b17e634e8b4638f5016/mbox-contents-df2082da8e3306be407ebac62d53b20840a225e3.js
http://assets.adobedtm.com/562c4fa30f42e85424963b17e634e8b4638f5016/s-code-contents-69026611cc6bc1e35dd3b4228b4fb7b0c00cbe83.js
http://assets.adobedtm.com/562c4fa30f42e85424963b17e634e8b4638f5016/satelliteLib-a5e753d69c79c7b0e301c08ff437f7f67740cf60.js
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Minify HTML files (desktop) http://www.morningstar.com/ - 2.3KiB (14%)
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Minify HTML files (mobile) http://www.morningstar.com/ - 2.3KiB (14%)
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Minify JavaScript files (desktop) http://www.msmediacom.com/safeframe/js/sf_base_host_boot.js?bv=3.14.0-SNAPSHOT - 27.7KiB (57%)
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Minify JavaScript files (mobile) http://www.msmediacom.com/safeframe/js/sf_base_host_boot.js?bv=3.14.0-SNAPSHOT - 27.7KiB (57%)
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Optimize image files (desktop) http://im.mstar.com/im/78x78/authorid35.jpg - 20.7KiB (89%)
http://im.mstar.com/im/newhomepage/78x78_esg-rating.jpg - 13.2KiB (89%)
http://im.mstar.com/im/newhomepage/Minute_78.jpg - 2.4KiB (44%)
|
| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 543.
- The competing domain hl.co.uk has achieved a score of 571
Content
- The most common term on the website is your
- The word or combination of words with the worst "Count on Page" result is portfolio managers (based first 10 subpages of the domain under investigation).
- The ratio of the number of words and word combinations on the main domains to the benchmark of the competition sites is "216:190".
- The competitor moneycontrol.com has achieved a value of 13379594 for the metric: "Number of incoming backlinks (daily value)".
- The competitor moneycontrol.com has achieved a value of 41 for the metric: "Number of referring .GOV and .GOV - similar domains (daily value)".
Social media
- The domain hl.co.uk has a Google+ account.
- A link to the Linkedin was found on the domain merrilledge.com.
- 60% of this group of domains has a Facebook account.
- 40% of this group of domains has a Google+ account.
- The competitor merrilledge.com youtube account has reached a subscribers number of 913 (since the last update)
Seo
- The average position in the search engine rankings for the website thebalance.com is 53.
- The search engine rankings update for the main domain took place on 2020-02-04.
- In the search engine rankings above, the average position of the main domain is: 57.
- The number of visitors from the search engine to the main domain is 22795 per month.
- The domain thebalance.com has the best search engine rankings average position.
Server
- The main domain size of the website should reach 702,000 pages.
- The page http://thebalance.com/ has 2 unnecessary redirects until it shows a URL with content.
- The version for smartphones and tablets of the competitor thebalance.com has achieved 100 points for user-experience (how user-friendly a website is).
- The HTML script of the main domain weighs 3855 kb.
- Some links and buttons are too small and can cause problems for website visitors of the main domain.