Mini
Content Marketing comparison of websites for morningstar.com
moneycontrol.com
thebalance.com
hl.co.uk
morningstar.com
merrilledge.com
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | morningstar.com | thebalance.com | hl.co.uk | moneycontrol.com | merrilledge.com | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | x | x |
| Youtube subscribers | x | x | x | x | 913 | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | morningstar.com | thebalance.com | hl.co.uk | moneycontrol.com | merrilledge.com |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 17,477,997 | 7,881,367 | 275,668 | 13,379,594 | 1,002,471 |
| Number of Referring Domains (Content Popularity) (day) | 35,190 | 68,489 | 3,924 | 28,260 | 3,031 |
| Number of URLs found in the index (day) | 951,567 | 58,023 | 321,254 | 1,847,067 | 83,690 |
| Number of IPs that refer to domain (day) | 24,651 | 44,016 | 2,780 | 18,531 | 2,305 |
| Number of subnets that refer to domain (day) | 17,079 | 24,899 | 2,179 | 12,156 | 1,789 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 505 | 762 | 11 | 129 | 14 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 2,991 | 6,248 | 24 | 931 | 629 |
| Number of governmental and .gov - related domains that refer to domain (day) | 73 | 61 | 3 | 41 | 1 |
| Number of government and .gov - related external backlinks that link to domain (day) | 250 | 162 | 4 | 1,545 | 1 |
| The exact number of educational domains that refer to domain (day) | 438 | 610 | 3 | 68 | 10 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 2,816 | 4,278 | 7 | 396 | 27 |
| The exact number of government domains that refer to domain (day) | 69 | 47 | x | 2 | x |
| The exact number of government links that refer to domain (day) | 241 | 129 | x | 3 | x |
| Average number of outgoing links to unique domains for that domain (day) | 7 | 4 | 3 | 0 | 2 |
| The number of outgoing links for this domain (day) | 7 | 4 | 3 | 1 | 7 |
| Average number of internal links for domain (day) | 57 | 14 | 33 | 12 | 26 |
| Link Strength of Referring Domains (Content Popularity) (day) | 61 | 63 | 48 | 60 | 70 |
| Authority of Referring Domains (Content Popularity) (day) | 74 | 61 | 55 | 37 | 50 |
| TrustMetric value for domain (day) - Majestic metric | 74 | 61 | 55 | 37 | 50 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title Morningstar – Independent Investment Research |
|
| Desktop speed score | 74 |
|---|---|
| Mobile speed score | 53 |
| Mobile usability score | 91 |
| Number of all page resources | 77 |
| Number of static page resources | 27 |
| Number of JS page resources | 32 |
| Number of styles (CSS) page resources | 5 |
| Total request weight | 13 kb |
| HTML response weight | 129 kb |
| CSS response weight | 679 kb |
| Images response weight | 131 kb |
| JS response weight | 3855 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
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Cache (desktop) by setting expiry date for http://assets.adobedtm.com/562c4fa30f42e85424963b17e634e8b4638f5016/mbox-contents-df2082da8e3306be407ebac62d53b20840a225e3.js
http://assets.adobedtm.com/562c4fa30f42e85424963b17e634e8b4638f5016/s-code-contents-69026611cc6bc1e35dd3b4228b4fb7b0c00cbe83.js
http://assets.adobedtm.com/562c4fa30f42e85424963b17e634e8b4638f5016/satelliteLib-a5e753d69c79c7b0e301c08ff437f7f67740cf60.js
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Cache (mobile) by setting expiry date for http://assets.adobedtm.com/562c4fa30f42e85424963b17e634e8b4638f5016/mbox-contents-df2082da8e3306be407ebac62d53b20840a225e3.js
http://assets.adobedtm.com/562c4fa30f42e85424963b17e634e8b4638f5016/s-code-contents-69026611cc6bc1e35dd3b4228b4fb7b0c00cbe83.js
http://assets.adobedtm.com/562c4fa30f42e85424963b17e634e8b4638f5016/satelliteLib-a5e753d69c79c7b0e301c08ff437f7f67740cf60.js
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Minify HTML files (desktop) http://www.morningstar.com/ - 2.3KiB (14%)
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Minify HTML files (mobile) http://www.morningstar.com/ - 2.3KiB (14%)
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Minify JavaScript files (desktop) http://www.msmediacom.com/safeframe/js/sf_base_host_boot.js?bv=3.14.0-SNAPSHOT - 27.7KiB (57%)
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Minify JavaScript files (mobile) http://www.msmediacom.com/safeframe/js/sf_base_host_boot.js?bv=3.14.0-SNAPSHOT - 27.7KiB (57%)
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Optimize image files (desktop) http://im.mstar.com/im/78x78/authorid35.jpg - 20.7KiB (89%)
http://im.mstar.com/im/newhomepage/78x78_esg-rating.jpg - 13.2KiB (89%)
http://im.mstar.com/im/newhomepage/Minute_78.jpg - 2.4KiB (44%)
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| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 543.
- The competing domain hl.co.uk has achieved a score of 571
Content
- The word or combination of words with the best median result regarding the frequency on the competitors website is wollen (based on first 10 subpages of examined domain).
- The word or combination of words with the lowest median result regarding the frequency on the competitors website is valid credit (based on first 10 subpages of examined domain).
- 216 words or phrases (two word combinations) were found on the main domain.
- The competitor moneycontrol.com has achieved a value of 41 for the metric: "Number of referring .GOV and .GOV - similar domains (daily value)".
- The competitor moneycontrol.com achieved a value of 37 for the metric: "Authority of the referring domains".
Social media
- The domain thebalance.com was defined as category: Media/News Company on Facebook.
- The domain thebalance.com has a Linkedin account.
- 0% of this group of domains has a Instagram account.
- The number of Twitter Following for the competitor merrilledge.com tweet account is 103 (since the last update).
- The competitor merrilledge.com youtube account has reached a subscribers number of 913 (since the last update)
Seo
- Of all the URLs found in the domain thebalance.com, "https://www.thebalance.com/what-is-freelancing-1794415" is the most frequently found URL in the search results.
- The main domain's best performing keyword is schn and it was found on the position 5
- The average position in the search engine rankings for the main domain is 57.
- The main domain has a number of expected visitor coming from the search engine of 22795 per month (traffic).
- The domain :domain is the competitor with the most expected visitors per month from the search engine
Server
- AJavascript on the competitor thebalance.com hold 66% of all data transfers.
- The competitor's hl.co.uk meta title is: Hargreaves Lansdown | ISAs, pensions, funds and shares .
- The version for smartphones and tablets of the competitor moneycontrol.com has achieved 97 points for user-experience (how user-friendly a website is).
- The compression of the HTML together with INLINE CSS and JS enables the main domain website to save 2.3KiB kb each time the page is loaded.
- The CSS file on the competitor moneycontrol.com http://stat2.moneycontrol.com/mccss/common/mainStyle_other.css?v=128 could be compressed to save 13% - 3KiB kb.