Mini Content Marketing comparison of websites for mheducation.com

rutgers.edu

70%
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global.oup.com

44%
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mheducation.com

41%

bechtel.com

34%
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us.sagepub.com

27%
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Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric mheducation.com global.oup.com us.sagepub.com rutgers.edu bechtel.com
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x 8190
Youtube comments x x x x x
Youtube videos x x x x 279

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric mheducation.com global.oup.com us.sagepub.com rutgers.edu bechtel.com
Number of Referring Backlinks (Content Popularity) (day) 12,702,404 27,295,596 1,062,696 16,045,268 1,053,078
Number of Referring Domains (Content Popularity) (day) 14,697 31,299 7,780 93,781 5,378
Number of URLs found in the index (day) 430,489 1,941,457 356,639 3,053,472 173,360
Number of IPs that refer to domain (day) 10,578 22,448 6,039 64,321 4,022
Number of subnets that refer to domain (day) 8,152 15,789 4,938 38,383 3,392
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 995 1,586 870 2,741 113
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 18,310 91,930 21,460 607,392 505
Number of governmental and .gov - related domains that refer to domain (day) 28 90 33 330 28
Number of government and .gov - related external backlinks that link to domain (day) 76 15,029 195 333,018 91
The exact number of educational domains that refer to domain (day) 748 785 485 1,589 90
Number of Backlinks from .EDU Domains (Content Popularity) (day) 12,759 61,546 10,153 587,558 447
The exact number of government domains that refer to domain (day) 21 33 21 242 21
The exact number of government links that refer to domain (day) 61 338 158 332,500 61
Average number of outgoing links to unique domains for that domain (day) 3 7 4 2 0
The number of outgoing links for this domain (day) 4 7 5 2 0
Average number of internal links for domain (day) 29 218 101 54 51
Link Strength of Referring Domains (Content Popularity) (day) 54 65 57 66 47
Authority of Referring Domains (Content Popularity) (day) 65 71 65 85 66
TrustMetric value for domain (day) - Majestic metric 65 71 65 85 66

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
McGraw-Hill Education
Desktop speed score 61
Mobile speed score 58
Mobile usability score 99
Number of all page resources 86
Number of static page resources 54
Number of JS page resources 37
Number of styles (CSS) page resources 9
Total request weight 15 kb
HTML response weight 66 kb
CSS response weight 616 kb
Images response weight 1369 kb
JS response weight 2397 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
http://app-ab13.marketo.com/js/forms2/js/forms2.min.js
http://assets.adobedtm.com/18ef3aba05e3f443e11c3bcb9e0b7d8c718e4fb3/mbox-contents-2411150b5b12e2a72f28960d771d911b985eb922.js
http://assets.adobedtm.com/18ef3aba05e3f443e11c3bcb9e0b7d8c718e4fb3/s-code-contents-1864e48b5c90f0ec5da80656e06c135fa2dcc855.js
Cache (mobile) by setting expiry date for
http://app-ab13.marketo.com/js/forms2/js/forms2.min.js
http://assets.adobedtm.com/18ef3aba05e3f443e11c3bcb9e0b7d8c718e4fb3/mbox-contents-2411150b5b12e2a72f28960d771d911b985eb922.js
http://assets.adobedtm.com/18ef3aba05e3f443e11c3bcb9e0b7d8c718e4fb3/s-code-contents-1864e48b5c90f0ec5da80656e06c135fa2dcc855.js
Optimize image files (desktop)
http://www.mheducation.com/content/dam/mhe/corporate/home/students-backpacks.jpg - 226.3KiB (73%)
http://www.mheducation.com/content/dam/mhe/ideas/educator/college-students.jpg - 189.3KiB (50%)
http://www.mheducation.com/content/dam/mhe/highered/explore/studytrends/hero-992.jpg - 116.4KiB (49%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 1602.
  • The competing domain bechtel.com has achieved a score of 1332

Content

  • 177 Words / phrases were found at competitor "us.sagepub.com".
  • The word or combination of words with the best median result regarding the frequency on the competitors website is oxford (based on first 10 subpages of examined domain).
  • The term social media only appears on one competitor's website - bechtel.com.
  • The achieved value for the metric: "Average number of outbound links to different domains" is 3 .
  • Competitor bechtel.com has achieved a value of 51 for the metric:"Average number of internal links".

Social media

  • The domain rutgers.edu has an Instagram account.
  • A link to Twitter was found on the main domain.
  • A link to the Linkedin was found on the main domain.
  • 80% of this group of domains has a Facebook account.
  • 20% of this group of domains has a Google+ account.

Seo

  • This free report has been updated for the main domain on 2020-02-08.
  • The main domain's best performing keyword is accessibility and it was found on the position 32
  • The average position in the search engine rankings for the main domain is 55.
  • The URL https://www.rutgers.edu/admissions is the most frequent url in our search engine rankings, which belongs to the competitor rutgers.edu
  • The competitor bechtel.com should get at least 94 visitors from the search engine per month.

Server

  • When the homepage of the competitor global.oup.com is loaded once, 40 objects are downloaded (files, JS scripts, etc.).
  • The number of static elements on the global.oup.com page is 34.
  • The entire HTML files of the competitor global.oup.com homepage weighs 64 kb.
  • The entire CSS files of the competitor global.oup.com homepage weighs 58 kb.
  • The HTML script of the competitor global.oup.com weighs 269 kb.