Mini Content Marketing comparison of websites for mdc-berlin.de

who.int

76%
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uni-ulm.de

56%
Change competitor

mdc-berlin.de

50%

Other competitor

Define competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric mdc-berlin.de uni-ulm.de who.int
Twitter followers x x x
Twitter following (account is following) x x x
Twitter likes x x x
Instagram followers x x x
Instagram following (account is following) x x x
Youtube subscribers x x x
Youtube comments x x x
Youtube videos x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric mdc-berlin.de uni-ulm.de who.int
Number of Referring Backlinks (Content Popularity) (day) 857,820 1,557,147 50,342,159
Number of Referring Domains (Content Popularity) (day) 3,662 15,293 280,841
Number of URLs found in the index (day) 36,545,716 850,809 4,089,367
Number of IPs that refer to domain (day) 2,801 11,419 166,881
Number of subnets that refer to domain (day) 2,304 8,271 82,055
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 148 430 4,445
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 4,875 8,649 461,201
Number of governmental and .gov - related domains that refer to domain (day) 8 17 2,148
Number of government and .gov - related external backlinks that link to domain (day) 51 2,079 2,179,600
The exact number of educational domains that refer to domain (day) 66 181 1,609
Number of Backlinks from .EDU Domains (Content Popularity) (day) 2,871 6,887 86,477
The exact number of government domains that refer to domain (day) 4 8 367
The exact number of government links that refer to domain (day) 10 31 42,221
Average number of outgoing links to unique domains for that domain (day) 2 2 1
The number of outgoing links for this domain (day) 3 3 1
Average number of internal links for domain (day) 198 45 41
Link Strength of Referring Domains (Content Popularity) (day) 49 52 77
Authority of Referring Domains (Content Popularity) (day) 49 64 92
TrustMetric value for domain (day) - Majestic metric 49 64 92

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Max Delbrück Center for Molecular Medicine
Desktop speed score 44
Mobile speed score 38
Mobile usability score 56
Number of all page resources 44
Number of static page resources 25
Number of JS page resources 3
Number of styles (CSS) page resources 4
Total request weight 4 kb
HTML response weight 20 kb
CSS response weight 141 kb
Images response weight 281 kb
JS response weight 900 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
https://insights.mdc-berlin.de/wp-content/uploads/2016/04/Holger_Gerhardt_scaled-146x150.jpeg
https://insights.mdc-berlin.de/wp-content/uploads/2017/05/mitochondria-daumke-150x108.jpeg
https://insights.mdc-berlin.de/wp-content/uploads/2017/06/170602-delbrueck_group-pietschmann-150x100.jpg
Cache (mobile) by setting expiry date for
https://insights.mdc-berlin.de/wp-content/uploads/2016/04/Holger_Gerhardt_scaled-146x150.jpeg
https://insights.mdc-berlin.de/wp-content/uploads/2017/05/mitochondria-daumke-150x108.jpeg
https://insights.mdc-berlin.de/wp-content/uploads/2017/06/170602-delbrueck_group-pietschmann-150x100.jpg
Speed up server response time
Response time in 0.29 seconds
Minify your CSS files (desktop)
https://www.mdc-berlin.de/internet/assets/application-e956cc337c0b9d76147534af04305f30.css - 16.7KiB (23%)
https://www.mdc-berlin.de/internet/assets/main.css - 10.9KiB (25%)
https://www.mdc-berlin.de/internet/assets/main_ext.css - 4.3KiB (27%)
Minify your CSS files (mobile)
https://www.mdc-berlin.de/internet/assets/application-e956cc337c0b9d76147534af04305f30.css - 16.7KiB (23%)
https://www.mdc-berlin.de/internet/assets/main.css - 10.9KiB (25%)
https://www.mdc-berlin.de/internet/assets/main_ext.css - 4.3KiB (27%)
Minify JavaScript files (desktop)
https://www.mdc-berlin.de/internet/assets/application-25b37924005cbc5875ee9ecd07439b0f.js - 300.3KiB (36%)
https://www.mdc-berlin.de/internet/assets/custom-71851b512928d052ad484e66834ccca4.js - 727B (47%)
Minify JavaScript files (mobile)
https://www.mdc-berlin.de/internet/assets/application-25b37924005cbc5875ee9ecd07439b0f.js - 300.3KiB (36%)
https://www.mdc-berlin.de/internet/assets/custom-71851b512928d052ad484e66834ccca4.js - 727B (47%)
Optimize image files (desktop)
https://insights.mdc-berlin.de/wp-content/uploads/2017/06/170602-delbrueck_group-pietschmann-150x100.jpg - 32.3KiB (86%)
https://www.mdc-berlin.de/45737091/resources/images/homepage/slider_training.jpg - 11.1KiB (18%)
https://www.mdc-berlin.de/45737127/resources/images/homepage/slider_research.jpg - 9.5KiB (22%)
Some texts on your page renders in a way that may be difficult for some of your visitors to read. (mobile)
Configure a viewport for mobile page, ex.
<meta name="viewport" content="width=device-width, initial-scale=1">
The page content is too wide for the viewport, forcing the user to scroll horizontally. (mobile)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 1707.
  • The competing domain uni-ulm.de has achieved a score of 1903

Content

  • The word or combination of words with the worst "Count on Page" result is light microscopy (based first 10 subpages of the domain under investigation).
  • The competitor uni-ulm.de achieved a value of 6887 for the metric: "Number of backlinks from .EDU domains (daily value)".
  • The competitor uni-ulm.de has achieved a value of 52 for the metric: "Link power of the referring domains".
  • The achieved value for the metric: "Number of URLs found in the index (daily value)" is 36545716.
  • The achieved value for the metric: "Trustmetric value for this domain - majestic metric" is 49 .

Social media

  • A link to Google+ was found on the main domain.
  • A link to Google+ was found on the competitors website: uni-ulm.de.
  • 0% of this group of domains has a LinkedIn account.
  • 0% of this group of domains has a Youtube account.
  • On Twitter, the main domain ha an activity of 4281 tweets.

Seo

  • Of all the URLs found in the domain uni-ulm.de, "https://www.uni-ulm.de/" is the most frequently found URL in the search results.
  • The data of the search engine results was updated on the 2020-02-14 for the domain who.int.
  • In the search engine rankings below, the average position for the competitor who.int is: 55.
  • The average position in the search engine rankings for the main domain is 59.
  • The average number of visitors expected from the search engine for the competitors websites is 547863.

Server

  • The compression of the HTML together with INLINE CSS and JS enables the competitor uni-ulm.de website to save 7.5KiB kb each time the page is loaded.
  • The main domain website could compress the JS file https://www.mdc-berlin.de/internet/assets/custom-71851b512928d052ad484e66834ccca4.js and save 727B kb (47%).
  • When the homepage of the main domain is loaded once, 44 objects are downloaded (files, JS scripts, etc.).
  • The mobile website of the main domain got a score of 38/100 points for the loading times.
  • The version for smartphones and tablets of the main domain has achieved 56 points for user-experience (how user-friendly a website is).