Mini
Content Marketing comparison of websites for mclarenvancouver.ca
autoweek.com
cars.mclaren.com
mclarenvancouver.ca
Other competitor
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | mclarenvancouver.ca | autoweek.com | cars.mclaren.com | |
|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x |
Twitter
|
Tweets | x | x | x |
| Twitter followers | x | x | x | |
| Twitter following (account is following) | x | x | x | |
| Twitter likes | x | x | x | |
Instagram
|
Instagram posts | x | x | x |
| Instagram followers | x | x | x | |
| Instagram following (account is following) | x | x | x | |
Youtube
|
Youtube views | x | x | x |
| Youtube subscribers | x | x | x | |
| Youtube comments | x | x | x | |
| Youtube videos | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | mclarenvancouver.ca | autoweek.com | cars.mclaren.com |
|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 239 | 3,208,141 | 884,623 |
| Number of Referring Domains (Content Popularity) (day) | 70 | 21,213 | 3,942 |
| Number of URLs found in the index (day) | 2,695 | 281,428 | 84,925 |
| Number of IPs that refer to domain (day) | 63 | 14,976 | 2,956 |
| Number of subnets that refer to domain (day) | 62 | 10,397 | 2,457 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | x | 4,306 | 21 |
| Number of government and .gov - related external backlinks that link to domain (day) | x | 18 | 56 |
| The number of outgoing links for this domain (day) | 11 | 6 | 0 |
| Average number of internal links for domain (day) | 47 | 42 | 1 |
| Link Strength of Referring Domains (Content Popularity) (day) | 21 | 42 | 44 |
| Authority of Referring Domains (Content Popularity) (day) | 17 | 37 | 47 |
| TrustMetric value for domain (day) - Majestic metric | 17 | 37 | 47 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title New and Used McLaren Dealer | Vancouver , British Columbia |
|
| Desktop speed score | 46 |
|---|---|
| Mobile speed score | 44 |
| Mobile usability score | 99 |
| Number of all page resources | 118 |
| Number of static page resources | 89 |
| Number of JS page resources | 28 |
| Number of styles (CSS) page resources | 5 |
| Total request weight | 17 kb |
| HTML response weight | 29 kb |
| CSS response weight | 742 kb |
| Images response weight | 1673 kb |
| JS response weight | 2150 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
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Cache (desktop) by setting expiry date for https://cdn.syndication.twimg.com/timeline/profile?callback=__twttr.callbacks.tl_i0_profile_Pfaff_Auto_old&dnt=true&domain=mclarenvancouver.ca&lang=en&screen_name=Pfaff_Auto&suppress_response_codes=true&t=1666626&tweet_limit=2&with_replies=false
http://www.googletagmanager.com/gtm.js?id=GTM-MZCGKZ
http://maps.googleapis.com/maps/api/js?language=en&key=AIzaSyDJWrJuv0iet43k0QTTcv5ZZPEKPtHu2uk
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Cache (mobile) by setting expiry date for https://cdn.syndication.twimg.com/timeline/profile?callback=__twttr.callbacks.tl_i0_profile_Pfaff_Auto_old&dnt=true&domain=mclarenvancouver.ca&lang=en&screen_name=Pfaff_Auto&suppress_response_codes=true&t=1666626&tweet_limit=2&with_replies=false
http://www.googletagmanager.com/gtm.js?id=GTM-MZCGKZ
http://maps.googleapis.com/maps/api/js?language=en&key=AIzaSyDJWrJuv0iet43k0QTTcv5ZZPEKPtHu2uk
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Optimize image files (desktop) http://mclarenvancouver.ca/images/dealer_images/344/news/13979/06ee32292214239e7bfe6a371a827ab2.jpg - 364.9KiB (96%)
http://mclarenvancouver.ca/images/dealer_images/344/news/15127/632706ebc6cb742f780553ca2ef7f984.jpg - 256KiB (94%)
http://mclarenvancouver.ca/images/dealer_images/344/news/14037/b8ceb09c3cbd7ab5d1341c5e24338bc2.jpg - 141KiB (92%)
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| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 1338.
- The competing domain autoweek.com has achieved a score of 2652
Content
- The term reviews only occurs on the autoweek.com website and not on the website of the main domain.
- The term read only appears on one competitor's website - autoweek.com.
- The competitor cars.mclaren.com has achieved a value of 21 for the metric: "Number of backlinks from .EDU and .EDU-like domains (daily value)".
- The competitor autoweek.com achieved a value of 37 for the metric: "Authority of the referring domains".
- The competitor cars.mclaren.com has achieved a value of 47 for the metric: "Trust metric".
Social media
- The domain autoweek.com was defined as category: Media/News Company on Facebook.
- 67% of this group of domains has a Facebook account.
- 0% of this group of domains has a Youtube account.
- The number of Twitter fans belonging to the competitor autoweek.com tweet account is 161405 (since the last update).
- The number of Twitter Following for the competitor autoweek.com tweet account is 558 (since the last update).
Seo
- This free report has been updated for the main domain on 2019-03-03.
- The URL http://autoweek.com/racing/indycar is the most frequent url in our search engine rankings, which belongs to the competitor autoweek.com
- The competitors (cars.mclaren.com) best performing keyword is ownership and it was found on the position 14
- The domain :domain is the competitor with the most expected visitors per month from the search engine
- The average number of visitors expected from the search engine for the competitors websites is 119953.
Server
- The main domain has a number of pages indexed in the search engine of 2,830.
- Static objects of the main domain are numerous and https://cdn.syndication.twimg.com/timeline/profile?callback=__twttr.callbacks.tl_i0_profile_Pfaff_Auto_old&dnt=true&domain=mclarenvancouver.ca&lang=en&screen_name=Pfaff_Auto&suppress_response_codes=true&t=1666626&tweet_limit=2&with_replies=false, http://www.googletagmanager.com/gtm.js?id=GTM-MZCGKZ, http://maps.googleapis.com/maps/api/js?language=en&key=AIzaSyDJWrJuv0iet43k0QTTcv5ZZPEKPtHu2uk, http://platform.twitter.com/widgets.js could have information about their expiry date and be loaded from the cache of the browser.
- The entire CSS files of the main domain homepage weighs 742 kb.
- The compression of the HTML together with INLINE CSS and JS enables the competitor autoweek.com website to save 2KiB kb each time the page is loaded.
- On the homepage, belonging to autoweek.com 28 CSS files can be identified.