Mini
Content Marketing comparison of websites for mclarenvancouver.ca
autoweek.com
cars.mclaren.com
mclarenvancouver.ca
Other competitor
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | mclarenvancouver.ca | autoweek.com | cars.mclaren.com | |
|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x |
Twitter
|
Tweets | x | x | x |
| Twitter followers | x | x | x | |
| Twitter following (account is following) | x | x | x | |
| Twitter likes | x | x | x | |
Instagram
|
Instagram posts | x | x | x |
| Instagram followers | x | x | x | |
| Instagram following (account is following) | x | x | x | |
Youtube
|
Youtube views | x | x | x |
| Youtube subscribers | x | x | x | |
| Youtube comments | x | x | x | |
| Youtube videos | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | mclarenvancouver.ca | autoweek.com | cars.mclaren.com |
|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 239 | 3,208,141 | 884,623 |
| Number of Referring Domains (Content Popularity) (day) | 70 | 21,213 | 3,942 |
| Number of URLs found in the index (day) | 2,695 | 281,428 | 84,925 |
| Number of IPs that refer to domain (day) | 63 | 14,976 | 2,956 |
| Number of subnets that refer to domain (day) | 62 | 10,397 | 2,457 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | x | 70 | 7 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | x | 4,306 | 21 |
| Number of governmental and .gov - related domains that refer to domain (day) | x | 9 | 5 |
| Number of government and .gov - related external backlinks that link to domain (day) | x | 18 | 56 |
| The exact number of educational domains that refer to domain (day) | x | 61 | 3 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | x | 128 | 11 |
| The exact number of government domains that refer to domain (day) | x | 8 | 2 |
| The exact number of government links that refer to domain (day) | x | 16 | 10 |
| Average number of outgoing links to unique domains for that domain (day) | 8 | 5 | 0 |
| The number of outgoing links for this domain (day) | 11 | 6 | 0 |
| Average number of internal links for domain (day) | 47 | 42 | 1 |
| Link Strength of Referring Domains (Content Popularity) (day) | 21 | 42 | 44 |
| Authority of Referring Domains (Content Popularity) (day) | 17 | 37 | 47 |
| TrustMetric value for domain (day) - Majestic metric | 17 | 37 | 47 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title New and Used McLaren Dealer | Vancouver , British Columbia |
|
| Desktop speed score | 46 |
|---|---|
| Mobile speed score | 44 |
| Mobile usability score | 99 |
| Number of all page resources | 118 |
| Number of static page resources | 89 |
| Number of JS page resources | 28 |
| Number of styles (CSS) page resources | 5 |
| Total request weight | 17 kb |
| HTML response weight | 29 kb |
| CSS response weight | 742 kb |
| Images response weight | 1673 kb |
| JS response weight | 2150 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
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Cache (desktop) by setting expiry date for https://cdn.syndication.twimg.com/timeline/profile?callback=__twttr.callbacks.tl_i0_profile_Pfaff_Auto_old&dnt=true&domain=mclarenvancouver.ca&lang=en&screen_name=Pfaff_Auto&suppress_response_codes=true&t=1666626&tweet_limit=2&with_replies=false
http://www.googletagmanager.com/gtm.js?id=GTM-MZCGKZ
http://maps.googleapis.com/maps/api/js?language=en&key=AIzaSyDJWrJuv0iet43k0QTTcv5ZZPEKPtHu2uk
|
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Cache (mobile) by setting expiry date for https://cdn.syndication.twimg.com/timeline/profile?callback=__twttr.callbacks.tl_i0_profile_Pfaff_Auto_old&dnt=true&domain=mclarenvancouver.ca&lang=en&screen_name=Pfaff_Auto&suppress_response_codes=true&t=1666626&tweet_limit=2&with_replies=false
http://www.googletagmanager.com/gtm.js?id=GTM-MZCGKZ
http://maps.googleapis.com/maps/api/js?language=en&key=AIzaSyDJWrJuv0iet43k0QTTcv5ZZPEKPtHu2uk
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Optimize image files (desktop) http://mclarenvancouver.ca/images/dealer_images/344/news/13979/06ee32292214239e7bfe6a371a827ab2.jpg - 364.9KiB (96%)
http://mclarenvancouver.ca/images/dealer_images/344/news/15127/632706ebc6cb742f780553ca2ef7f984.jpg - 256KiB (94%)
http://mclarenvancouver.ca/images/dealer_images/344/news/14037/b8ceb09c3cbd7ab5d1341c5e24338bc2.jpg - 141KiB (92%)
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| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 1338.
- The competing domain cars.mclaren.com has achieved a score of 1945
Content
- We think there is a blog section on the main domain website.
- The word or combination of words with the lowest median result regarding the frequency on the competitors website is delivers super (based on first 10 subpages of examined domain).
- The achieved value for the metric: "Trustmetric value for this domain - majestic metric" is 17 .
- The competitor cars.mclaren.com has achieved a value of 5 for the metric: "Number of referring .GOV and .GOV - similar domains (daily value)".
- Competitor autoweek.com has reached a value of 6 for the metric: "Number of outgoing links".
Social media
- The domain autoweek.com has a Twitter account.
- A link to Instagram was found on the competitors website autoweek.com.
- The main domain has an Instagram account.
- 33% of this group of domains has a Google+ account.
- The number of Twitter Following for the competitor autoweek.com tweet account is 558 (since the last update).
Seo
- In the search engine rankings above, the average position of the main domain is: 46.
- The number of visitors from the search engine to the main domain is 0 per month.
- The URL https://cars.mclaren.com/ is the most frequent url in our search engine rankings, which belongs to the competitor cars.mclaren.com
- The average position in the search engine rankings for the website cars.mclaren.com is 48.
- The competitor cars.mclaren.com should get at least 238833 visitors from the search engine per month.
Server
- Javascript on the main domain hold 47% of all data transfers.
- The number of Javascript resources (on the homepage of the main domain) is 28 .
- The version for smartphones and tablets of the main domain has achieved 99 points for user-experience (how user-friendly a website is).
- When the homepage of the competitor cars.mclaren.com is loaded once, 89 objects are downloaded (files, JS scripts, etc.).
- The entire CSS files of the competitor cars.mclaren.com homepage weighs 394 kb.