Mini
Content Marketing comparison of websites for mclarenvancouver.ca
autoweek.com
cars.mclaren.com
mclarenvancouver.ca
Other competitor
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | mclarenvancouver.ca | autoweek.com | cars.mclaren.com | |
|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x |
Twitter
|
Tweets | x | x | x |
| Twitter followers | x | x | x | |
| Twitter following (account is following) | x | x | x | |
| Twitter likes | x | x | x | |
Instagram
|
Instagram posts | x | x | x |
| Instagram followers | x | x | x | |
| Instagram following (account is following) | x | x | x | |
Youtube
|
Youtube views | x | x | x |
| Youtube subscribers | x | x | x | |
| Youtube comments | x | x | x | |
| Youtube videos | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | mclarenvancouver.ca | autoweek.com | cars.mclaren.com |
|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 239 | 3,208,141 | 884,623 |
| Number of Referring Domains (Content Popularity) (day) | 70 | 21,213 | 3,942 |
| Number of URLs found in the index (day) | 2,695 | 281,428 | 84,925 |
| Number of IPs that refer to domain (day) | 63 | 14,976 | 2,956 |
| Number of subnets that refer to domain (day) | 62 | 10,397 | 2,457 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | x | 4,306 | 21 |
| Number of government and .gov - related external backlinks that link to domain (day) | x | 18 | 56 |
| The number of outgoing links for this domain (day) | 11 | 6 | 0 |
| Average number of internal links for domain (day) | 47 | 42 | 1 |
| Link Strength of Referring Domains (Content Popularity) (day) | 21 | 42 | 44 |
| Authority of Referring Domains (Content Popularity) (day) | 17 | 37 | 47 |
| TrustMetric value for domain (day) - Majestic metric | 17 | 37 | 47 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title New and Used McLaren Dealer | Vancouver , British Columbia |
|
| Desktop speed score | 46 |
|---|---|
| Mobile speed score | 44 |
| Mobile usability score | 99 |
| Number of all page resources | 118 |
| Number of static page resources | 89 |
| Number of JS page resources | 28 |
| Number of styles (CSS) page resources | 5 |
| Total request weight | 17 kb |
| HTML response weight | 29 kb |
| CSS response weight | 742 kb |
| Images response weight | 1673 kb |
| JS response weight | 2150 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
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Cache (desktop) by setting expiry date for https://cdn.syndication.twimg.com/timeline/profile?callback=__twttr.callbacks.tl_i0_profile_Pfaff_Auto_old&dnt=true&domain=mclarenvancouver.ca&lang=en&screen_name=Pfaff_Auto&suppress_response_codes=true&t=1666626&tweet_limit=2&with_replies=false
http://www.googletagmanager.com/gtm.js?id=GTM-MZCGKZ
http://maps.googleapis.com/maps/api/js?language=en&key=AIzaSyDJWrJuv0iet43k0QTTcv5ZZPEKPtHu2uk
|
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Cache (mobile) by setting expiry date for https://cdn.syndication.twimg.com/timeline/profile?callback=__twttr.callbacks.tl_i0_profile_Pfaff_Auto_old&dnt=true&domain=mclarenvancouver.ca&lang=en&screen_name=Pfaff_Auto&suppress_response_codes=true&t=1666626&tweet_limit=2&with_replies=false
http://www.googletagmanager.com/gtm.js?id=GTM-MZCGKZ
http://maps.googleapis.com/maps/api/js?language=en&key=AIzaSyDJWrJuv0iet43k0QTTcv5ZZPEKPtHu2uk
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Optimize image files (desktop) http://mclarenvancouver.ca/images/dealer_images/344/news/13979/06ee32292214239e7bfe6a371a827ab2.jpg - 364.9KiB (96%)
http://mclarenvancouver.ca/images/dealer_images/344/news/15127/632706ebc6cb742f780553ca2ef7f984.jpg - 256KiB (94%)
http://mclarenvancouver.ca/images/dealer_images/344/news/14037/b8ceb09c3cbd7ab5d1341c5e24338bc2.jpg - 141KiB (92%)
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| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 1338.
- The competing domain cars.mclaren.com has achieved a score of 1945
Content
- The word or combination of words with the lowest median result regarding the frequency on the competitors website is this issue (based on first 10 subpages of examined domain).
- The achieved value for the metric: "Average number of outbound links to different domains" is 8 .
- Competitor autoweek.com has achieved a value of 61 for the metric: "Number of referring .EDU domains (daily value)".
- Competitor cars.mclaren.com has achieved a value of 2 for the metric: "Number of referring .GOV domains (daily value)".
- The competitor autoweek.com has achieved a value of 37 for the metric: "Trust metric".
Social media
- The domain autoweek.com has a Twitter account.
- The main domain has a Google+ account.
- 67% of this group of domains has a Instagram account.
- The number of Facebook fans belonging to the main domain facebook account is 10678 (since the last update).
- The number of Twitter tweets belonging to the competitor autoweek.com tweet account is 40109 (since the last update).
Seo
- The number of visitors from the search engine to the main domain is 0 per month.
- Of all the URLs found in the domain autoweek.com, "http://autoweek.com/racing/indycar" is the most frequently found URL in the search results.
- In the search engine rankings below, the average position for the competitor autoweek.com is: 64.
- The competing websites have an average search engine position of 119953 in our rankings.
- On average, the competitors get at least 119953 visitors per month from the search engine.
Server
- The version for smartphones and tablets of the main domain has achieved 99 points for user-experience (how user-friendly a website is).
- The compression of the HTML together with INLINE CSS and JS enables the competitor autoweek.com website to save 2KiB kb each time the page is loaded.
- The competitor autoweek.com website could compress the JS file http://hanabi.autoweek.com/sites/all/modules/contrib/jquery_update/replace/ui/external/jquery.cookie.js?v=67fb34f6a866c40d0570 and save 935B kb (69%).
- The total amount of the website requests on competitor autoweek.com was calculated at 44 kb.
- The entire CSS files of the competitor autoweek.com homepage weighs 867 kb.