Mini
Content Marketing comparison of websites for mclarenvancouver.ca
autoweek.com
cars.mclaren.com
mclarenvancouver.ca
Other competitor
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | mclarenvancouver.ca | autoweek.com | cars.mclaren.com | |
|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x |
Twitter
|
Tweets | x | x | x |
| Twitter followers | x | x | x | |
| Twitter following (account is following) | x | x | x | |
| Twitter likes | x | x | x | |
Instagram
|
Instagram posts | x | x | x |
| Instagram followers | x | x | x | |
| Instagram following (account is following) | x | x | x | |
Youtube
|
Youtube views | x | x | x |
| Youtube subscribers | x | x | x | |
| Youtube comments | x | x | x | |
| Youtube videos | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | mclarenvancouver.ca | autoweek.com | cars.mclaren.com |
|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 239 | 3,208,141 | 884,623 |
| Number of Referring Domains (Content Popularity) (day) | 70 | 21,213 | 3,942 |
| Number of URLs found in the index (day) | 2,695 | 281,428 | 84,925 |
| Number of IPs that refer to domain (day) | 63 | 14,976 | 2,956 |
| Number of subnets that refer to domain (day) | 62 | 10,397 | 2,457 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | x | 4,306 | 21 |
| Number of government and .gov - related external backlinks that link to domain (day) | x | 18 | 56 |
| The number of outgoing links for this domain (day) | 11 | 6 | 0 |
| Average number of internal links for domain (day) | 47 | 42 | 1 |
| Link Strength of Referring Domains (Content Popularity) (day) | 21 | 42 | 44 |
| Authority of Referring Domains (Content Popularity) (day) | 17 | 37 | 47 |
| TrustMetric value for domain (day) - Majestic metric | 17 | 37 | 47 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title New and Used McLaren Dealer | Vancouver , British Columbia |
|
| Desktop speed score | 46 |
|---|---|
| Mobile speed score | 44 |
| Mobile usability score | 99 |
| Number of all page resources | 118 |
| Number of static page resources | 89 |
| Number of JS page resources | 28 |
| Number of styles (CSS) page resources | 5 |
| Total request weight | 17 kb |
| HTML response weight | 29 kb |
| CSS response weight | 742 kb |
| Images response weight | 1673 kb |
| JS response weight | 2150 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
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Cache (desktop) by setting expiry date for https://cdn.syndication.twimg.com/timeline/profile?callback=__twttr.callbacks.tl_i0_profile_Pfaff_Auto_old&dnt=true&domain=mclarenvancouver.ca&lang=en&screen_name=Pfaff_Auto&suppress_response_codes=true&t=1666626&tweet_limit=2&with_replies=false
http://www.googletagmanager.com/gtm.js?id=GTM-MZCGKZ
http://maps.googleapis.com/maps/api/js?language=en&key=AIzaSyDJWrJuv0iet43k0QTTcv5ZZPEKPtHu2uk
|
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Cache (mobile) by setting expiry date for https://cdn.syndication.twimg.com/timeline/profile?callback=__twttr.callbacks.tl_i0_profile_Pfaff_Auto_old&dnt=true&domain=mclarenvancouver.ca&lang=en&screen_name=Pfaff_Auto&suppress_response_codes=true&t=1666626&tweet_limit=2&with_replies=false
http://www.googletagmanager.com/gtm.js?id=GTM-MZCGKZ
http://maps.googleapis.com/maps/api/js?language=en&key=AIzaSyDJWrJuv0iet43k0QTTcv5ZZPEKPtHu2uk
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Optimize image files (desktop) http://mclarenvancouver.ca/images/dealer_images/344/news/13979/06ee32292214239e7bfe6a371a827ab2.jpg - 364.9KiB (96%)
http://mclarenvancouver.ca/images/dealer_images/344/news/15127/632706ebc6cb742f780553ca2ef7f984.jpg - 256KiB (94%)
http://mclarenvancouver.ca/images/dealer_images/344/news/14037/b8ceb09c3cbd7ab5d1341c5e24338bc2.jpg - 141KiB (92%)
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| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 1338.
- The competing domain cars.mclaren.com has achieved a score of 1945
Content
- The word or combination of words with the best median result regarding the frequency is mclaren (based on first 10 subpages of examined domain).
- The most common term (found) on the website is reviews
- The competitor "autoweek.com" enables visitors to subscribe to their newsletter list.
- The term explore only occurs on the cars.mclaren.com website and not on the website of the main domain.
- The competitor autoweek.com has achieved a value of 10397 for the metric: "Number of referring domains from different IP C blocks".
Social media
- The domain autoweek.com was defined as category: Media/News Company on Facebook.
- A link to Twitter was found on the main domain.
- A link to Instagram was found on the main domain.
- 67% of this group of domains has a Twitter account.
- The number of Twitter tweets belonging to the competitor autoweek.com tweet account is 40109 (since the last update).
Seo
- The average position in the search engine rankings for the main domain is 46.
- The URL https://cars.mclaren.com/ is the most frequent url in our search engine rankings, which belongs to the competitor cars.mclaren.com
- The data of the search engine results was updated on the 2020-02-09 for the domain autoweek.com.
- The competitors (autoweek.com) best performing keyword is formula and it was found on the position 42
- The average position in the search engine rankings for the website cars.mclaren.com is 48.
Server
- The main domain size of the website should reach 2,830 pages.
- The CSS of the main domain website accounts for16% of all data transfers.
- Static objects of the main domain are numerous and https://cdn.syndication.twimg.com/timeline/profile?callback=__twttr.callbacks.tl_i0_profile_Pfaff_Auto_old&dnt=true&domain=mclarenvancouver.ca&lang=en&screen_name=Pfaff_Auto&suppress_response_codes=true&t=1666626&tweet_limit=2&with_replies=false, http://www.googletagmanager.com/gtm.js?id=GTM-MZCGKZ, http://maps.googleapis.com/maps/api/js?language=en&key=AIzaSyDJWrJuv0iet43k0QTTcv5ZZPEKPtHu2uk, http://platform.twitter.com/widgets.js could have information about their expiry date and be loaded from the cache of the browser.
- Title of the homepage for the main domain is New and Used McLaren Dealer | Vancouver , British Columbia .
- It would be an advantage to compress the image at the competitor autoweek.com website: http://hanabi.autoweek.com/resources/research/img/hatchback.png in order to 30.6KiB kb.